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<span id="fontW"></span>  <div> <div id="bdShare"> <div>  <div class="bdsharebuttonbox bdshare-button-style0-32" data-tag="share_1" data-bd-bind="1482825957937"> <a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a> <a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a> <a href="#" class="bds_tqq" data-cmd="sqq" title="分享到QQ好友"></a> <a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a> </div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2017/css/bgBdShare2017.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div id="contentArea"> <div class=TRS_Editor><p align="justify">　　近日，由中國書刊發行業協會主辦、龍源數字傳媒集團等承辦的“新時代書刊數字發行研討會”在北京舉行。與會專家針對網際網路時代下數字發行前景等話題進行了深入研討。</p> <p align="justify">　　研討會上，國家新聞出版廣電總局原副局長、中國出版協會副理事長鄔書林指出，過去20年，資訊技術有了革命性進步，對人類知識的生產與傳播產生了巨大影響，深刻地改變了出版業的外部生存環境與出版業自身的運作。</p> <p align="justify">　　他指出，過去一年，全球出版業止跌回升、出現復蘇，這對於行業來說是利好消息。但在網際網路背景下，圖書出版業必須調整轉型，借助網際網路思維推動出版業發展。出版業要很好地了解當前態勢，更加自覺地用網際網路思維來思考，使出版、發行工作跟得上資訊革命、資訊技術進步的態勢。</p> <p align="justify">　　在鄔書林看來，目前中國正在從一個出版大國向一個出版強國轉變努力，“大”與“強”的區別在於出版物的精品性，在於傳播力和影響力，在於輸出規模，在於出版數量與發行規模有一個良性迴圈的生態環境。</p> <p align="justify">　　他指出，當下，隨著知識和資訊在社會發展中起到越來越重要的作用，如何將出版與資訊結合好是全行業應思考的問題。出版業要充分認識資訊技術及網際網路革命帶來的影響，要關注未來資訊技術對於提升出版發行工作水準帶來的革命性變化。</p> <p align="justify">　　艾立民在研討中表示，隨著網際網路和數字化的發展，數字化閱讀已經超越傳統的紙質閱讀，圖書和期刊發行也面臨著數字化發行的實踐問題，書刊發行涉及到政策、標準、模式已經成為業內要思考的問題。</p> <p align="justify">　　作為此次會議的承辦方，中國書刊發行業協會副理事長、龍源數字傳媒集團董事長湯潮在發言中指出，此次會議是書刊發行業對數字發行的“破題”研討會。隨著各出版單位開始高度重視數字、線上閱讀，努力發展全民閱讀平臺，受眾“專場”閱讀已成重要趨勢，電子書、手機、數字書刊亭、分眾大屏端已成為全民閱讀的新裝備。應該說，未來書刊發行將全面走向智慧發行也就是數字發行。</p> <p align="justify">　　與會專家們認為，隨著網際網路和移動網際網路的廣泛發展，特別是在全民閱讀和公共文化服務的大環境下，數字發行的概念和模式日益清晰。主流出版社仍然是未來數字出版的主體，而數字發行除了電商平臺外將分眾化、專業化、線上線下相結合的多種發行形態。發行業應積極與“網際網路+”相結合，以融合促創新，最大程度匯聚各類市場要素的力量，推動發行業生產方式和發展模式變革。(完)</p> <p align="justify"> </p> <p align="justify"> </p> <p align="justify"> </p></div> </div> <p class="editor">[責任編輯：楊永青]</p>  <div id="pageNumber"> <script type="text/javascript"> createPageHTML(1, 0, "t20180115_11890903", "htm"); </script> </div>   <div id="relatedInfo"> <h3>相關內容</h3> <ul> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201801/t20180115_11890889.htm" target="_blank" title="《八臂哪吒城》講述老北京的傳說">《八臂哪吒城》講述老北京的傳說</a></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201801/t20180115_11890885.htm" target="_blank" title="“90後”的青春變奏和時代印記">“90後”的青春變奏和時代印記</a></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201801/t20180115_11890881.htm" target="_blank" title="趙半狄紐約展《古根海姆美術館的野餐》">趙半狄紐約展《古根海姆美術館的野餐》</a></li> <li><a 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