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<div class=TRS_Editor><p align="justify">　　彭飛</p> <p align="justify">　　對傳統商品和手藝的推崇，是要把精益求精、鑽研細節、止于至善的精氣神提取出來，注入今天的商品生產和服務中去。</p> <p align="justify">　　春節期間播出的《舌尖上的中國》第三季，捧紅了一口章丘鐵鍋。該分集播出後僅幾十分鐘，“臻三環”章丘鐵鍋網店的2000余口庫存賣光，後續產生10萬口左右訂單，甚至有人直接到現場翻墻進廠買鍋……一時間，洛陽紙貴、章丘無鍋，新年後消費市場的首個風頭，被一口傳統鐵鍋搶去，背後饒有意味。</p> <p align="justify">　　老物件煥發新生機，甚至帶起一波懷舊的節奏，章丘鐵鍋是熱點，但非孤例。前不久，在北京市場消失16年的摩奇飲料悄然成為網紅爆款商品，首批一萬箱桃汁飲料上市僅3小時就銷售一空；過年期間老字號餐館推出半成品年夜飯外賣服務，銷量比平常翻了幾番；擁有幾百年曆史的白酒瀘州老窖在網上推出首款香水，首批2萬瓶上市幾天即告售罄，同時帶動品牌網店銷售量增長941%……和章丘鐵鍋一樣，傳統商品借助網際網路等新渠道、新行銷理念，紛紛長出翅膀，飛入今日百姓家。</p> <p align="justify">　　包裝得再好，終究只是提供了一個展示商品的媒介，真正打動消費者的，是藏在傳統商品和手藝背後的品質與情懷。現代工業社會的標準化生產，促進了商品經濟繁榮，也為千家萬戶的生活提供了極大便利。然而這樣的生產模式也帶來商品和服務千篇一律、為控製成本而犧牲品質等問題。傳統商品和手藝所蘊含的歷史沉澱，對工藝標準和流程的堅守，乃至產品本身的有限產量，恰恰擊中了現代人日趨個性化的需求、滿足了內心返璞歸真的渴望。一口鐵鍋燒出的熱潮，也就不難理解。</p> <p align="justify">　　更進一步，傳統商品和手藝所遵循的工藝和品質，還只是外在形式，真正寶貴的則是蘊藏于其中的工匠精神。“三萬六千錘，少了不行，沒有這個功夫出不了這個產品，你糊弄它，它就糊弄你。”80多歲的章丘鐵匠王立芳三言兩語間，透著手工匠人的樸實和執拗。對傳統商品和手藝的推崇，絕不意味著我們要返回一種前現代的生活，而是要把精益求精、鑽研細節、止于至善的精氣神提取出來，注入今天的商品生產和服務中去。縱觀全球，從蘋果手機，到日本電子產品，再到瑞士手錶，它們固然是工業化成果的典型代表，卻無不沿襲著精耕細作、考究品質的工匠精神。這樣的古今融合，對於從高速增長階段轉向高品質發展階段的中國來說，無疑具有啟發意義。</p> <p align="justify">　　有網友評論：你的家裏真的有必要買一口章丘鐵鍋嗎？請三思而後行。誠然，理性消費的問題值得我們注意，然而“搶鐵鍋”展現的對高品質、高品質商品和服務的需求，同樣也很真實。還記得前幾年，國人到日本搶購馬桶蓋、電飯煲的新聞曾引發我們反思中國製造的痛點和短板。幾年過去，各個領域的中國產品和服務取得巨大進步，華為、格力、小米等中國品牌走出國門，改變了世界工廠的刻板印象。然而一口章丘鐵鍋仍是必要的提醒：在滿足美好生活需要的問題上，我們任重道遠。</p> <p align="justify">　　《人民日報》（ 2018年03月02日 05 版）</p></div> </div> <p class="editor">[責任編輯：楊永青]</p>  <div id="pageNumber"> <script type="text/javascript"> createPageHTML(1, 0, "t20180305_11930183", "htm"); </script> </div>   <div id="relatedInfo"> <h3>相關內容</h3> <ul> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201803/t20180305_11930177.htm" target="_blank" title="讓傳統文化煥發新活力">讓傳統文化煥發新活力</a></li> <li><a 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