鏁呭慜鍗氱墿闄一父鍔〃壇闄五暱鐜嬩簹姘戯細鏁呭慜鏂囧垱涓��勾鍗��0浜垮𨩇鍚楋紵_鏂囧寲_涓㥣浗鍙版咕緗��/title> <meta name="keywords" content="鏁呭慜"> <meta name="description" content="浠庘��鎶𥫩笉鍒扳��鐨勮兌甯﹀埌鈥滆悓钀屽搾鈥濈殑鍐扮拕璐達紝浠庡𡦖鍒葷増鍚嶇敾鍒頒紶緇熷伐鑹洪グ鍝侊紝榪��00宀佺殑鏁呭慜榪戝勾鏉ユ帹鍑轟紬澶氭枃鍖栧垱鎰忎駭鍝侊紝鍏朵腑涓嶅皯浜у搧鎴愪負鈥滅綉綰⑩��銆�� /> <meta name="filetype" content="0"> <meta name="publishedtype" content="1"> <meta name="pagetype" content="1"> <meta name="catalogs" content="55242"> <meta name="contentid" content="11932545"> <meta name="publishdate" content="2018-03-12 15:21:03" /> <meta name="author" content="鏉ㄦ案闈��> <meta name="source" content="涓㥣浗鏂伴椈緗��> <meta content="all" name="robots" /> <meta name="googlebot" content="all" /> <meta name="baiduspider" content="all" /> <meta name="yahoobot" content="all" />   <script src="http://ats.taiwan.cn/common/js/jquery.js@OldUrl;@JS;http://culture.taiwan.cn/cul/201803/t20180312_11932545.htm_.js" type="text/javascript"></script>  <link href="http://ats.taiwan.cn/homepage2017/css/video-js.min.css" rel="stylesheet" type="text/css" /> <script src="http://ats.taiwan.cn/homepage2017/js/videojs-ie8.min.js@OldUrl;@JS;http://culture.taiwan.cn/cul/201803/t20180312_11932545.htm_.js" type="text/javascript"></script> <script src="http://ats.taiwan.cn/homepage2017/js/video.min.js@OldUrl;@JS;http://culture.taiwan.cn/cul/201803/t20180312_11932545.htm_.js" type="text/javascript"></script> <script src="http://ats.taiwan.cn/homepage2017/js/zh-CN.js@OldUrl;@JS;http://culture.taiwan.cn/cul/201803/t20180312_11932545.htm_.js" type="text/javascript"></script>  <script src="http://ats.taiwan.cn/homepage2017/js/audio.min.js@OldUrl;@JS;http://culture.taiwan.cn/cul/201803/t20180312_11932545.htm_.js" type="text/javascript"></script> <script src="http://ats.taiwan.cn/homepage2017/js/audioplayer.min.js@OldUrl;@JS;http://culture.taiwan.cn/cul/201803/t20180312_11932545.htm_.js" type="text/javascript"></script>  <style type="text/css"> .video_hide { display: none; } .audio_hide { display: none; } </style> <script type="text/javascript"> //鍒ゆ柇鏄鮃惁鏄𢒑Щ鍔ㄨ𤂌澶�� var isMobile = { Android: function() { return navigator.userAgent.match(/Android/i) ? true : false; }, BlackBerry: function() { return navigator.userAgent.match(/BlackBerry/i) ? true : false; }, iOS: function() { return navigator.userAgent.match(/iPhone|iPad|iPod/i) ? true : false; }, Windows: function() { return navigator.userAgent.match(/IEMobile/i) ? true : false; }, any: function() { return (isMobile.Android() || isMobile.BlackBerry() || isMobile.iOS() || isMobile.Windows()); } }; $(document).ready(function() { //璁劇疆flash鎾㷇斁鍣ㄧ殑鍦板潃錛屽悧鏋滄祻瑙堝櫒涓嶆敮鎸乭tml5錛屼細鐢ㄨ繖涓猣lash鎾㷇斁鍣ㄦ挱鏀�� videojs.options.flash.swf = "http://ats.taiwan.cn/homepage2017/js/video-js.swf"; //閬嶅巻WCM鐢熸垚鐨勮籭棰戞挱鏀句唬鐮�� $("embed[mediatype=video]").each(function(index, el) { //浠庡師濮嬫爣絳句腑鑾峰彇鎾㷇斁灞炴��錛堥珮瀹姐��鑷凓姩鎾㷇斁銆佸驚鐜𣇹挱鏀俱��鏄劇ず鎺у埗鏉＄瓑錛�� //loop灞炴��閫氳繃HTML灞炴��鑾峰彇錛岀敤jquery鑾峰彇鏈夎枬 var loop = $(this)[0].getAttribute('loop') == 1; var autoplay = $(this).attr('autostart') == 1; var controls = $(this).attr('menu') == 1; var options = { "controls": controls, "autoplay": autoplay, "loop": loop, "width": $(this).attr('width'), "height": $(this).attr('height'), "language": "zh-CN" }; //鐢熸垚video鏍囩帉 var video = $('<video>').addClass('video-js vjs-default-skin vjs-big-play-centered') .attr('id', 'videojs_' + index) .append($('<source>').attr({ 'type': 'video/mp4', 'src': $(this).attr('src') })); //將原播放標簽替換 $(this).replaceWith(video); //初始化播放代碼 var myPlayer = videojs("videojs_" + index, options); }); //遍歷WCM生成的音頻播放代碼 $("embed[mediatype=audio]").each(function(index, el) { //從原始標簽中獲取播放屬性（自動播放、迴圈播放） //loop屬性通過HTML屬性獲取，用jquery獲取有誤 var loop = $(this)[0].getAttribute('loop') == 1; var autoplay = $(this).attr('autostart') == 1; //生成audio標簽 var audio = $('<audio>') .attr('controls', 'controls') .attr('preload', 'auto') .attr('src', $(this).attr('src')); if (loop) audio.attr('loop', 'loop'); if (autoplay) audio.attr('autoplay', 'autoplay'); //將原播放標簽替換 $(this).replaceWith(audio); }); //根據不同的設備（PC/移動）調用不同的顯示方式 if (!isMobile.any()) { //$('<script>').attr('src', 'audio.js/audio.min.js').appendTo('body'); var as = audiojs.createAll(); } else { //alert('a'); //$('<script>').attr('src', 'audio.js/audioplayer.min.js').appendTo('body'); $('<link>').attr('href', 'http://ats.taiwan.cn/homepage2017/css/audioplayer.css').attr('rel', 'stylesheet').appendTo('body'); $('audio').audioPlayer(); } }); </script>  <link rel="stylesheet" rev="stylesheet" href="http://ats.taiwan.cn/homepage2017/css/global.css" type="text/css" media="all" /> <link rel="stylesheet" rev="stylesheet" href="http://ats.taiwan.cn/homepage2017/css/contentGlobal.css" type="text/css" media="all" />     <script type="text/javascript" src="http://ats.taiwan.cn/homepage2017/js/clock_time_utf-8.js@OldUrl;@JS;http://culture.taiwan.cn/cul/201803/t20180312_11932545.htm_.js"></script> <script type="text/javascript" src="http://ats.taiwan.cn/homepage2017/js/trs_rollPageUtf-8.js@OldUrl;@JS;http://culture.taiwan.cn/cul/201803/t20180312_11932545.htm_.js"></script> <script type="text/javascript" src="http://ats.taiwan.cn/homepage2017/js/index_min_uft-8.js@OldUrl;@JS;http://culture.taiwan.cn/cul/201803/t20180312_11932545.htm_.js"></script> <script type="text/javascript"> tinker.dR(function(){ tinker.curUrlChecker("#mzNum a","current"); tinker.curUrlChecker("div#navG>div>ul>li>a","current"); tinker.mapping("#unfolded","#baiduSearchContainer","unfolded","","click"); tinker.mapping(".tagCtrlBtn",".tag","show","single","click"); tinker.screenTopChecker("body",".stTop","top","#ctns",".tabBtns"); tinker.mapping("#fontW","#contentArea","size","","click"); tinker.sNav("#toTop","#topFuncs"); tinker.sNav("#toTop","#mainNav"); tinker.mapping("#bdShareBtn","#bdShare","showS","","click"); tinker.mapping("#ctrlPanelBtn","#ctns","on","","click"); tinker.transChecker("#translation"); tinker.fBWeixFontChg(); }); </script> </head> <body>   <div id="topFuncs"> <div> <div> <span><script type="text/javascript">CalConv();</script></span> </div> <div> <a href="http://103.249.53.35/gate/big5/big5.taiwan.cn/" target="_self">繁</a> <span id="translation"><a href="http://103.249.53.35/" target="_self">簡</a></span> <a href="http://103.249.53.35/gate/big5/eng.taiwan.cn/" target="_self">English</a> </div> </div> </div>   <div id="header"> <div> <a class="logo" href="http://103.249.53.35/" target="_self"><img src="http://ats.taiwan.cn/homepage2017/images/logo.jpg" alt="台灣網" /></a> <div class="searchPanel"> <div id="unfolded"></div><form target="_blank" id="baiduSearchContainer" action="http://103.249.53.35/gate/big5/zhannei.baidu.com/cse/search"><input type="text" id="bdcsMain" class="input" name="q" /><span class="input-group-btn "><input type="submit" title="搜索" value="搜索" class="button" /></span><div><input type="hidden" value="12472666198958497854" name="s" /><input type="hidden" value="1" name="entry" /></div></form> </div> <div class="linkList"> <div> <h3 class="tagCtrlBtn">地方頻道</h3> <ul class="tag"> <li class="blue"><a href="http://103.249.53.35/gate/big5/www.fjtb.gov.cn/" target="_blank">福建</a></li> <li class="blue"><a href="http://103.249.53.35/gate/big5/www.jsstb.gov.cn/" target="_blank">江蘇</a></li> <li class="blue"><a href="http://103.249.53.35/gate/big5/www.gstb.gov.cn/" target="_blank">甘肅</a></li> <li><a href="http://103.249.53.35/local/beijing/" target="_blank">北京</a></li> <li><a href="http://103.249.53.35/local/tianjin/" target="_blank">天津</a></li> <li><a href="http://103.249.53.35/local/hebei/" target="_blank">河北</a></li> <li><a href="http://103.249.53.35/local/shanxi2/" target="_blank">山西</a></li> <li><a href="http://103.249.53.35/local/liaoning/" target="_blank">遼寧</a></li> <li><a href="http://103.249.53.35/local/jilin/" target="_blank">吉林</a></li> <li><a href="http://103.249.53.35/local/shanghai/" target="_blank">上海</a></li> <li><a href="http://103.249.53.35/local/zhejiang/" target="_blank">浙江</a></li> <li><a href="http://103.249.53.35/local/anhui/" target="_blank">安徽</a></li> <li><a href="http://103.249.53.35/local/jiangxi/" target="_blank">江西</a></li> <li><a href="http://103.249.53.35/local/shandong/" target="_blank">山東</a></li> <li><a href="http://103.249.53.35/local/henan/" target="_blank">河南</a></li> <li><a href="http://103.249.53.35/local/hubei/" target="_blank">湖北</a></li> <li><a href="http://103.249.53.35/local/hunan/" target="_blank">湖南</a></li> <li><a href="http://103.249.53.35/local/guangdong/" target="_blank">廣東</a></li> <li><a href="http://103.249.53.35/local/guangxi/" target="_blank">廣西</a></li> <li><a href="http://103.249.53.35/local/hainan/" target="_blank">海南</a></li> <li><a href="http://103.249.53.35/local/chongqing/" target="_blank">重慶</a></li> <li><a href="http://103.249.53.35/local/sichuan/" target="_blank">四川</a></li> <li><a href="http://103.249.53.35/local/guizhou/" target="_blank">貴州</a></li> <li><a href="http://103.249.53.35/local/yunnan/" target="_blank">雲南</a></li> <li><a href="http://103.249.53.35/local/xizang/" target="_blank">西藏</a></li> <li><a href="http://103.249.53.35/local/shanxi/" target="_blank">陜西</a></li> <li><a href="http://103.249.53.35/local/qinghai/" target="_blank">青海</a></li> <li><a href="http://103.249.53.35/local/ningxia/" target="_blank">寧夏</a></li> <li><a href="http://103.249.53.35/local/xinjiang/" target="_blank">新疆</a></li> <li><a href="http://103.249.53.35/local/neimenggu/" target="_blank">內蒙古</a></li> <li><a href="http://103.249.53.35/local/heilongjiang/" target="_blank">黑龍江</a></li> <li><a href="http://103.249.53.35/local/guangdong_33203/" target="_blank">新疆兵團</a></li> <li class="blue"><a href="http://103.249.53.35/gate/big5/www.qd.taiwan.cn/" target="_blank">青島市</a></li> <li class="blue"><a href="http://103.249.53.35/gate/big5/cse.special.taiwan.cn/2019/styjq/" target="_blank">蘇州市</a></li class="blue"> <li class="blue"><a href="http://103.249.53.35/gate/big5/cse.special.taiwan.cn/2018/liangan/" target="_blank">昆山市</a></li class="blue"> </ul> </div> <div> <h3 class="tagCtrlBtn">涉臺機構</h3> <ul class="tag"> <li><a href="http://103.249.53.35/gate/big5/tailian.taiwan.cn/" target="_blank">中華全國臺灣同胞聯誼會</a></li> <li><a href="http://103.249.53.35/gate/big5/agri.taiwan.cn/" target="_blank">海峽兩岸農業合作網</a></li> <li><a href="http://103.249.53.35/gate/big5/www.qgtql.com/" target="_blank">全國臺灣同胞投資企業聯誼會</a></li> <li><a href="http://103.249.53.35/gate/big5/www.zhongguotongcuhui.org.cn/" target="_blank">中國和平統一促進會</a></li> <li><a href="http://103.249.53.35/gate/big5/www.huangpu.org.cn/" target="_blank">黃埔軍校同學會</a></li> <li><a href="http://103.249.53.35/hxlt/" target="_blank">海峽論壇</a></li> <li><a href="http://103.249.53.35/gate/big5/www.js.taiwan.cn/zijinshan/" target="_blank">兩岸企業家峰會</a></li> <li><a href="http://103.249.53.35/gate/big5/www.arats.com.cn/" target="_blank">海峽兩岸關係協會</a></li> <li><a href="http://103.249.53.35/gate/big5/www.twtxh.org.cn/" target="_blank">臺灣同學會</a></li> <li><a href="http://103.249.53.35/gate/big5/fjtl.taiwan.cn/" target="_blank">福建臺胞之家</a></li> <li><a href="http://103.249.53.35/gate/big5/www.lutaihui.taiwan.cn/" target="_blank">魯臺經貿洽談會</a></li> </ul> </div> <a href="http://103.249.53.35/xwzx/zxzt/jiuergongshi/index.htm" target="_self">九二共識那些事</a> </div> </div> </div>   <div id="navG" class="stTop"> <div> <ul> <li> <a href="http://103.249.53.35/taiwan/" target="_self">臺灣</a> <ul> <li><a href="http://103.249.53.35/taiwan/pu/" target="_self">臺灣包袱鋪</a></li> </ul> </li> <li> <a href="http://103.249.53.35/plzhx/" target="_self">評論</a> <ul> <li><a href="http://103.249.53.35/plzhx/plyzl/" target="_self">兩岸快評</a></li> <li><a href="http://103.249.53.35/plzhx/hxshp/" target="_self">海峽時評</a></li> <li><a href="http://103.249.53.35/plzhx/xxhla/" target="_self">蕭蕭話兩岸</a></li> <li><a href="http://103.249.53.35/plzhx/zhjzhl/zhjlw/" target="_self">兩岸智庫</a></li> <li><a href="http://103.249.53.35/plzhx/wyrt/" target="_self">網友快言</a></li> <li><a href="http://103.249.53.35/plzhx/dlgc/" target="_self">大陸觀察</a></li> <li><a href="http://103.249.53.35/plzhx/zhjzhl/tyzhj/" target="_self">專家專欄</a></li> <li><a href="http://103.249.53.35/plzhx/zuopinji/" target="_self">網友專欄</a></li> <li><a href="http://103.249.53.35/plzhx/mtshy/tw/" target="_self">媒體聲音</a></li> </ul> </li> <li> <a href="http://103.249.53.35/lilunpindao/" target="_self">理論</a> </li> <li> <a href="http://103.249.53.35/xwzx/la/" target="_self">兩岸</a> </li> <li> <a href="http://103.249.53.35/31t/" target="_self">31條</a> </li> <li> <a href="http://103.249.53.35/xwzx/" target="_self">時事</a> </li> <li> <a href="http://103.249.53.35/gate/big5/v.taiwan.cn/" target="_self">融視頻</a> </li> <li> <a href="http://103.249.53.35/tp/" target="_self">圖庫</a> <ul> <li><a href="http://103.249.53.35/tp/rw/" target="_self">熱圖</a></li> <li><a href="http://103.249.53.35/gate/big5/pic.taiwan.cn/" target="_self">圖片庫</a></li> <li><a href="http://103.249.53.35/gate/big5/edu.special.taiwan.cn/2016/gydgs/" target="_self">光陰的故事</a></li> <li><a href="http://103.249.53.35/gate/big5/edu.special.taiwan.cn/2017/ydylkgs/" target="_self">鏡觀兩岸</a></li> </ul> </li> <li> <a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/" target="_self">經貿</a> </li> <li> <a href="http://103.249.53.35/gate/big5/taishang.taiwan.cn/" target="_self">臺商</a> </li> <li> <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/" target="_self">文化</a> </li> <li> <a href="http://103.249.53.35/gate/big5/travel.taiwan.cn/" target="_self">旅遊</a> </li> <li> <a href="http://103.249.53.35/local/" target="_self">地方</a> <ul> <li><a href="http://103.249.53.35/local/dfkx/" target="_self">地方快訊</a></li> </ul> </li> <li> <a href="http://103.249.53.35/gate/big5/depts.taiwan.cn/" target="_self">部委</a> <ul> <li><a href="http://103.249.53.35/gate/big5/depts.taiwan.cn/news/" target="_self">部委快訊</a></li> </ul> </li> <li> <a href="http://103.249.53.35/gate/big5/agri.taiwan.cn/" target="_self">農業</a> </li> <li> <a href="http://103.249.53.35/gate/big5/haiyi.taiwan.cn/" target="_self">醫藥</a> </li> </ul> </div> </div>    <div id="mainNav" class="content"> <div id="ctns" class="ctns"> <div class="panelNav"> <a class="logo" href="http://103.249.53.35/m/" target="_self"><img src="http://ats.taiwan.cn/m/images/logo.png" alt="台灣網" /></a> <a class="logoClr" href="http://103.249.53.35/m/" target="_self"><img src="http://ats.taiwan.cn/m/images/logoClr.png" alt="台灣網" /></a> <div id="ctrlPanelBtn" class="lala"></div> </div> <div id="ctrlPanel" class="lala"> <div class="tabBtns"> <dl> <dt>頻道</dt> <dd><a href="http://103.249.53.35/m/tw_54900/" target="_self">臺灣</a></dd> <dd><a href="http://103.249.53.35/m/pl_54904/" target="_self">評論</a></dd> <dd><a href="http://103.249.53.35/m/la_54909/" target="_self">兩岸</a></dd> <dd><a href="http://103.249.53.35/m/ss_54918/" target="_self">時事</a></dd> <dd><a href="http://103.249.53.35/m/vnews/" target="_self">視頻</a></dd> <dd><a href="http://103.249.53.35/m/tk_54924/" target="_self">圖庫</a></dd> <dd><a href="http://103.249.53.35/m/jm_54927/" target="_self">經貿</a></dd> <dd><a href="http://103.249.53.35/m/wh_54928/" target="_self">文化</a></dd> <dd><a href="http://103.249.53.35/m/ly_54929/" target="_self">旅遊</a></dd> <dd><a href="http://103.249.53.35/m/df_54930/" target="_self">地方</a></dd> <dd><a href="http://103.249.53.35/m/bwjg_54934/" target="_self">部委機構</a></dd> <dd><a href="http://103.249.53.35/m/31tm/" target="_self">31條</a></dd> <dd><a href="http://103.249.53.35/m/ts/" target="_self">臺商</a></dd> <dd><a href="http://103.249.53.35/gate/big5/www.acsme.org.cn/" target="_self">醫藥</a></dd> </dl> <dl> <dt>欄目</dt> <dd><a href="http://103.249.53.35/plzhx/plyzl/" target="_self">兩岸快評</a></dd> <dd><a href="http://103.249.53.35/plzhx/xxhla/" target="_self">蕭蕭話兩岸</a></dd> <dd><a href="http://103.249.53.35/plzhx/hxshp/" target="_self">海峽時評</a></dd> <dd><a href="http://103.249.53.35/plzhx/zhjzhl/zhjlw/" target="_self">兩岸智庫</a></dd> <dd><a href="http://103.249.53.35/plzhx/wyrt/" target="_self">網友快言</a></dd> <dd><a href="http://103.249.53.35/gate/big5/pic.taiwan.cn/" target="_self">圖庫</a></dd> <dd><a href="http://103.249.53.35/local/dfkx/" target="_self">地方快訊</a></dd> <dd><a href="http://103.249.53.35/local/tebietuijian/" target="_self">地方品策</a></dd> <dd><a href="http://103.249.53.35/gate/big5/depts.taiwan.cn/news/" target="_self">部委快訊</a></dd> <dd><a href="http://103.249.53.35/gate/big5/depts.taiwan.cn/pince/" target="_self">部委品策</a></dd> </dl> </div> </div> </div> </div>   <div id="breadCrumbs"> <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/" class="CurrChnlCls">兩岸文化</a> </div>   <div id="main" class="content"> <h1 id="title">故宮博物院常務副院長王亞民：故宮文創一年賣10億多嗎？<span class="count"></span></h1> <div id="infoAFun"> <div><span>2018年03月12日 15:20:00</span><span>來源：中國新聞網</span></div> <span id="print" onClick="window.print()"></span> <span id="fontW"></span>  <div> <div id="bdShare"> <div>  <div class="bdsharebuttonbox bdshare-button-style0-32" data-tag="share_1" data-bd-bind="1482825957937"> <a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a> <a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a> <a href="#" class="bds_tqq" data-cmd="sqq" title="分享到QQ好友"></a> <a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a> </div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2017/css/bgBdShare2017.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div id="contentArea"> <div class=TRS_Editor><p align="justify">　　中新社北京3月9日電題：故宮博物院常務副院長王亞民：故宮文創一年賣10億多嗎？</p> <p align="justify">　　中新社記者韓璐</p> <p align="justify">　　從“搶不到”的膠帶到“萌萌噠”的冰箱貼，從復刻版名畫到傳統工藝飾品，近600歲的故宮近年來推出眾多文化創意產品，其中不少產品成為“網紅”。</p> <p align="justify">　　經過故宮的創新打造，皇帝的朱批、皇后的飾品、名家的畫作……都以書籤、文化衫、筆電等文創產品形式“飛入尋常百姓家”。</p> <p align="justify">　　“我們從2011年開始大力推廣故宮文創產品，希望通過文創讓故宮文物‘活’起來，讓更多人‘把故宮文化帶回家’。”9日，全國政協委員、故宮博物院常務副院長王亞民接受中新社記者專訪說，截至目前，故宮博物院已經推出萬餘種文創產品。</p> <p align="justify">　　“故宮文創去年銷售額超過10億元(人民幣)，多嗎？”在談及故宮文創產品“成績”時，王亞民反問記者。</p> <p align="justify">　　“我覺得不多，尤其是對於故宮這樣一個大博物院來說。”王亞民表示，作為世界上收藏中國文物、中國宮廷文物最多的博物館，故宮博物院的藏品依門類可劃分為陶瓷、繪畫、法書、玉石、珍寶等25大類、69小項，“取其精華並賦予以新的時代內涵，是故宮博物院打造文創產品的宗旨”。</p> <p align="justify">　　故宮館藏文物的紋飾被印到膠帶或者絲巾上，雍正皇帝的“名句”——“朕就是這樣的漢子”出現在文化衫上，備受追捧的《千里江山圖》去年被放進一款筆筒中……據王亞民介紹，故宮文創是多層面的，受到青年人追捧的“萌萌噠”系列產品僅佔故宮文創產品的15%左右。此外還有更多文創產品屬於“雅”系列，例如絲綢類系列產品、領帶、茶具套裝和復刻版書畫產品。</p> <p align="justify">　　“讓收藏的文物‘活起來’，傳承中華優秀傳統文化，一直是故宮博物院的發展方向和奮鬥目標。”王亞民認為，中華文明橫貫五千年，那些美麗的古代文物不應該只留在故宮的收藏室裏。</p> <p align="justify">　　“故宮博物院雖在紫禁城中，但故宮的文創產品已經成為故宮拉近和普通民眾距離的最直觀體現。”王亞民說，故宮博物院院長單霽翔曾說，故宮在做文創產品時不是簡單的複製藏品，“在單院長的帶領下，我們一直在挖掘藏品內涵，尋找與今天社會生活的對接點，希望用這些傳統文化豐富和影響民眾的生活。”</p> <p align="justify">　　“按正常速度，故宮文創每年應該有50%的增長空間。但是現在我們只能做到20%至30%。”王亞民表示，雖然目前國家政策十分支援文創產業的發展，然而在具體的實施落實過程中，仍存在中國博物館從事文創產品經營活動的依據模糊、文創產品研發管理與激勵機制滯後、博物館研發文創產品思路不清等問題。</p> <p align="justify">　　“目前在國家政策支援與民眾的鼓勵下，文化創意事業發展迎來了新的機遇。但是目前中國博物館文化創意產品研發經營整體水準還不高，與發達國家和地區的博物館相比差距很大。”王亞民說，今年他擬向全國政協大會提交《關於加快公益性博物館文化創意產業發展》的提案。</p> <p align="justify">　　他建議有關部門採取有效措施，推動體制機制創新，落實完善支援政策，加強支援平臺建設，完善文創產品行銷體系，加強文化創意產品的品牌建設和保護，促進文化創意產品研發的跨界融合，切實解決相關問題。</p> <p align="justify">　　“希望中國的博物館都能以文創產品為載體，讓歷史說話、讓文物說話，讓人們通過文物承載的歷史資訊，記得起歷史滄桑，看得見歲月留痕，留得住文化根脈。”王亞民說。(完)</p></div> </div> <p class="editor">[責任編輯：楊永青]</p>  <div id="pageNumber"> <script type="text/javascript"> createPageHTML(1, 0, "t20180312_11932545", "htm"); </script> </div>   <div id="relatedInfo"> <h3>相關內容</h3> <ul> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201803/t20180312_11932529.htm" target="_blank" title="湘繡金融夢華人名繡欲再造漢代湘繡盛況">湘繡金融夢華人名繡欲再造漢代湘繡盛況</a></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201803/t20180312_11932527.htm" target="_blank" title="一寸緙絲一寸金 “絲中之聖”現身石家莊市博物館">一寸緙絲一寸金 “絲中之聖”現身石家莊市博物館</a></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201803/t20180312_11932520.htm" target="_blank" title="人大代表談文藝作品“走出去”：激發共鳴是關鍵">人大代表談文藝作品“走出去”：激發共鳴是關鍵</a></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201803/t20180312_11932510.htm" target="_blank" title="揚州瘦西湖開演《春江花月夜》如詩如幻詩情畫意">揚州瘦西湖開演《春江花月夜》如詩如幻詩情畫意</a></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201803/t20180312_11932503.htm" target="_blank" title="從獨家割據到版權互授音樂平臺持續展開版權整合">從獨家割據到版權互授音樂平臺持續展開版權整合</a></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201802/t20180213_11924974.htm" target="_blank" title="故宮新年首展：數字影像還原九件“國家寶藏”">故宮新年首展：數字影像還原九件“國家寶藏”</a></li> </ul> </div>     </div>   <div id="funcs" class="stTop"> <ul> <li id="toTop"></li> </ul> </div>   <div id="footerG"> <div> <img src="http://ats.taiwan.cn/homepage2017/images/gshIcon.png" /> <p><a href="https://103.249.53.35/gate/big5/beian.miit.gov.cn/" target="_blank">京ICP備13026587號-3</a> <a href="https://103.249.53.35/gate/big5/beian.miit.gov.cn/" target="_blank">京ICP證130248號</a> 京公網安備110102003391 網路傳播視聽節目許可證0107219號</p> <p><a href="http://103.249.53.35/gywm/200905/t20090505_886770.htm" target="_self">關於我們</a>|<a href="http://103.249.53.35/aboutus/" target="_self">本網動態</a>|<a href="http://103.249.53.35/zzsq/200708/t20070803_438962.htm" target="_self">轉載申請</a>|<a href="http://103.249.53.35/lx/200709/t20070905_449642.htm" target="_self">聯繫我們</a>|<a href="http://103.249.53.35/zzsq/201811/t20181121_12114577.htm" target="_self">版權聲明</a>|<a href="http://103.249.53.35/gate/big5/www.yuecheng.com/" target="_self">法律顧問</a>|<a href="http://103.249.53.35/lx/201801/t20180119_11909120.htm" target="_blank">違法和不良資訊舉報電話：86-10-53610172</a></p> </div> </div>   <div id="footer"> <ul class="fList"> <li><a href="http://103.249.53.35/gywm/200905/t20090505_886770.htm" target="_self">關於我們</a></li> <li><a href="http://103.249.53.35/lx/200709/t20070905_449642.htm" target="_self">聯繫我們</a></li> <li><a href="http://103.249.53.35/zzsq/201811/t20181121_12114577.htm" target="_self">版權聲明</a></li> <li id="translation"><a href="http://103.249.53.35/gate/big5/big5.taiwan.cn/m/" target="_self">繁體</a></li> </ul> <p><img class="gshLogo" src="http://ats.taiwan.cn/m/images/gongshang_logos.png" /><a href="https://103.249.53.35/gate/big5/beian.miit.gov.cn/" target="_blank" style="color:#787878">京ICP備13026587號-3</a> 京公網安備110102003391</p> <p>網路傳播視聽節目許可證0107219號</p> </div>  <div style="display:none;"> <script type="text/javascript">(function(){document.write(unescape('%3Cdiv id="bdcs"%3E%3C/div%3E'));var bdcs = document.createElement('script');bdcs.type = 'text/javascript';bdcs.async = true;bdcs.src = 'http://103.249.53.35/gate/big5/znsv.baidu.com/customer_search/api/js?sid=12472666198958497854' + '&plate_url=' + encodeURIComponent(window.location.href) + '&t=' + Math.ceil(new Date()/3600000);var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(bdcs, s);})(); </script> </div>   <div style="display:none">  <script type="text/javascript"> var _bdhmProtocol = (("https:" == document.location.protocol) ? " https://103.249.53.35/gate/big5/" : " http://103.249.53.35/gate/big5/"); document.write(unescape("%3Cscript src='" + _bdhmProtocol + "hm.baidu.com/h.js%3F8ca9d4832677566b69c3e115b744cdbc' type='text/javascript'%3E%3C/script%3E")); </script>  </div> <script src="http://ats.taiwan.cn/homepage2021/js/tj-min.js@OldUrl;@JS;http://culture.taiwan.cn/cul/201803/t20180312_11932545.htm_.js"></script>    </body> </html>