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<div class=TRS_Editor><p>　　<strong>原標題：講述中國故事的新銳力量</strong></p> <p>　　近日，網劇《媚者無疆》憑藉電影級質感、演員精湛演技等亮點，不斷收穫國內市場好評的同時，還在海外發行上取得了不錯的成績。據悉，該劇即將登陸亞洲、非洲、北美、南美、歐洲等地區，在13個國家播出，創下國產網劇海外落地最全面、發行渠道最廣的新紀錄。</p> <p>　　其實從去年開始，國產網劇“出海”就動作頻頻。2017年的年度口碑之作，評分高達9.0的國產網劇《白夜追兇》，當時不僅在國內引發追捧，更被國外視頻網站奈飛（Netflix）買下播放權，成為國內首部賣到海外的網劇。網劇熱鬧“出海”的同時，網綜也不甘人後，一批優質的國產網路綜藝節目也都踏上了開拓海外市場的道路。</p> <p>　　網劇網綜組團出海，形勢大好之餘，也不禁引人思考：國產網劇、網綜靠什麼受到海外觀眾的歡迎？這種組團出海的繁榮局面，能否持續並擴大下去？網劇網綜的“出海”還面臨著什麼樣的問題和挑戰？</p> <p>　　<strong>網劇：精品內容是制勝法寶</strong></p> <p>　　那些在海外受青睞的國產網劇，高品質的精良內容是它們立足海內外的制勝法寶。</p> <p>　　去年，一部《白夜追兇》在沒有熱門IP、流量明星的情況下，憑藉扣人心弦的懸疑劇情、精心打磨的拍攝製作、精準到位的精湛演技，獲得驚人的40億次的點擊播放量，正是高品質的內容吸引力，讓《白夜追兇》很快就被奈飛（Netflix）買下海外版權；騰訊視頻等聯合出品的青春網劇《致我們單純的小美好》主打高甜寵溺、青春洋溢的愛情偶像劇定位，在不到兩個月的時間裏，就闖入2017年國內純網劇點擊播放量前10名，一舉登陸Netflix平臺，成為首部出海的國產青春網劇。無獨有偶，愛奇藝的《河神》《無證之罪》，優酷的《反黑》，以及網路大電影《殺無赦》、騰訊視頻的《如果蝸牛有愛情》等也都被奈飛（Netflix）收入囊中。</p> <p>　　國產網劇對內容的深耕，對品質的追求，折射出的是發展已駛入精品化的前行軌道。如今的國產網劇，已逐步成為中國影視產業的重要組成部分，成為影視文化作品“走出去”的新銳力量。這種“走出去”，現在已不局限于某些具體作品的銷購，而是開始向著中外平臺之間長期合作的方向演變。</p> <p>　　中國傳媒大學國際傳播研究中心副教授黃典林認為：“國際社會了解和認識中國的興趣是在不斷增加的，而影視文化作品正是展現一國歷史文化和社會風貌的最佳窗口，是海外受眾了解和認識當代中國的有效途徑。我們有向國際社會傳遞中國聲音、講述中國新時代故事的需求，而國外社會也有了解當代中國的興趣，而且海外的播出製作機構更是將中國視作大有可為的新興市場，加強溝通合作也就成了必然選擇。”</p> </div> </div> <p class="editor">[責任編輯：楊永青]</p>  <div id="pageNumber"> <script type="text/javascript"> createPageHTML(2, 0, "t20180815_12047533", "htm"); </script> </div>   <div id="relatedInfo"> <h3>相關內容</h3> <ul> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201808/t20180815_12047458.htm" target="_blank" title="超過半數為硨磲和唐冠螺">超過半數為硨磲和唐冠螺</a></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201808/t20180815_12047457.htm" target="_blank" title="感悟傳統文化的內化與外化">感悟傳統文化的內化與外化</a></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201808/t20180814_12047131.htm" target="_blank" title="非遺成為必修課——晉中學院非遺進校園一瞥">非遺成為必修課——晉中學院非遺進校園一瞥</a></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/201808/t20180814_12047130.htm" 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