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<p>　　14日，“修身齊家平安天下”——故宮博物院主題性綜合文化創意項目研發模式發佈會上，故宮一口氣啟動了“金榜題名”“宮囍·龍鳳呈祥”“故宮中國節”三個主題性綜合文創項目。</p> <p>　　“故宮有一千四百多個宮燈，過節用的器物更是不計其數，但過去它們都只能堆在庫房裏不見天日，毫無尊嚴。”故宮博物院院長單霽翔說，2019年春節是最早能與觀眾見面的“故宮中國節”項目之一，屆時觀眾不僅能在雁翅樓展廳看到相關書畫文物展覽，而且故宮的主要宮殿都會按照歷史上皇家過春節的範式挂宮燈貼春聯，舉辦與節慶有關的活動，比如在暢音閣唱大戲等。他甚至設想在慈寧宮區域設一條年貨買賣街，“在這條街上可以售賣中華老字號的東西，風車啊糖葫蘆什麼的，增添節日氣氛。”</p> <p>　　據介紹，“金榜題名”項目將通過年輕人喜聞樂見的呈現方式和先進的科技應用，結合非遺文化傳承，在中國各地落地沉浸互動式展演，策劃各種主題活動，組織教育研學，設計精美實用的配套文創用品。</p> <p>　　“宮囍·龍鳳呈祥”項目提取宮廷大婚禮儀中的吉祥喜慶、盛大美好的元素，結合故宮專家、學者及民間手藝匠人大師群體的專業交流，通過數字多媒體、婚紗秀、互動體驗、空間陳設、文創產品等不同呈現形式，以數字化場景營造為亮點，以創意時尚服裝秀為看點，以系列化IP文創產品展示故宮特色。</p> <p>　　“故宮中國節”項目立足中國傳統節日，結合故宮豐厚的年節文化，以及中國各地方悠遠深邃的文化遺產，運用多媒體展示、場景還原、數字互動、燈光創意、文創合作等多層次藝術與科技手段，發掘中華節日精華，再現傳統年節風俗。</p> <p>　　單霽翔說，這將是個包容開放的主題，圍繞主題還將不斷提煉補充更多的項目加入其中，從而更好地建構故宮文化傳播、文化經營的IP矩陣，並將“國際化視野、個性化設計、非遺人參與、品牌化管理、市場化運作”五大經營理念貫穿項目始終。(完)</p></div> </div> <p class="editor">[責任編輯：楊永青]</p>  <div id="pageNumber"> <script type="text/javascript"> createPageHTML(1, 0, "t20181114_12112668", "htm"); </script> </div>   <div 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