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<p>　　融創文化是融創中國旗下開拓文化產業的業務板塊，以“感受美好”為主要訴求，致力於在全品類、全年齡段、全產業鏈維度上打造文化IP，拓展文化產業價值，創造更好的文旅消費內容，服務美好生活。</p> <p>　　融創文化以“做中國文化領域新模式開拓者”為定位，以把中國故事傳播到世界範圍為中長期目標。當前，以中國題材、中國故事為藍本的本土IP不斷涌現，創作形式不斷豐富，助力中國文化產業蓬勃發展。融創文化堅定做文化產業的投資者和專業運營者。成立兩年多以來，融創文化分別戰略控股IP孵化及運營公司夢之城文化與特效製作及動畫公司BASE。此外，對新型娛樂公司萌揚文化進行戰略投資。深度參與《我和我的祖國》等電影以及《功勳》等電視劇的攝製。</p> <p>　　匠心打造IP運營開拓文化產業新模式</p> <p>　　融創文化的戰略定位為“IP+內容+新消費新場景”，IP打造將是融創文化的主要出發點，IP是基礎，內容作為放大器，新消費新場景則是商業價值的拓展路徑，融創文化集團總裁、融創中國執行董事孫喆一表示，融創文化希望以此開拓探索文化領域更穩健的商業模式。</p> <p>　　創新驅動是融創文化的發展動力，發佈會現場，融創文化集團副總裁黃曉歐從IP授權衍生、IP實景娛樂、IP直播電商三個路徑，分享融創文化以新消費新場景賦能IP生命力的探索實踐。</p> <p>　　融創中國豐富的線下場景是融創文化打造IP的強力支撐。截至目前，融創文旅已擁有13座文旅城、5個旅遊度假區、9個會議會展中心、近50個文旅小鎮，其中涵蓋22個主題樂園、97個商業等。這些場景資源是融創文化賦能IP價值的有力支援，走入線下也是IP運營的重要方向。</p> <p>　　自創立以來，融創文化完成對文化行業內重要影視公司的投資，並達成深度戰略合作，與《科幻世界》雜誌聯合成立融幻影業，發佈會現場宣佈將在影視內容與長鏈IP運營上共同開發。</p> <p>　　融創文化向融而生，以中國文化為依託，以高品質的文化產品供給為消費者不斷創造新的消費需求和體驗，融創文化將始終堅定地與創作者和消費者一道，共創美好未來。</p></div> <div class="editor f14">[責任編輯：李丹]</div> </div>  <div class="page-number"> <script 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