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class="bds_tqq" data-cmd="sqq" title="分享到QQ好友"></a> <a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a> </div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p>　　網際網路、大數據的加速發展，給人們帶來了日新月異的數字生活。與此同時，短視頻沉迷、遊戲成癮等現象，也正在成為人們生活中的“數字煩惱”。從今天起，本版推出系列評論，和讀者一起探討如何應對數字化時代帶來的挑戰，共同營造健康向上的數字生活。</p> <p>　　——編者</p> <p>　　如何更好激發短視頻的正向社會價值，防止短視頻沉迷，值得全社會共同探討和努力</p> <p>　　涵養更加健康積極的生活觀、對於學習和工作的專注力，更加自信地擁抱正向、有更高文化含量的數字化時代</p> <p>　　近年來，短視頻的流行成為網際網路發展的趨勢之一，也成為網際網路文化產業新的重要增長點。國家廣電總局不久前發佈的統計公報顯示，2020年，我國網民日均刷視頻約100分鐘，網際網路視頻年度付費用戶達6.9億。</p> <p>　　一方面，網路視頻特別是短視頻的興起，以生動形象的片斷性呈現、多元化題材，滿足了網民多樣化需求；另一方面，短視頻也具有社交功能，能夠通過拍攝、觀看和點讚、評論等行為，讓用戶之間形成互動。正因如此，隨著5G技術的普及和網速進一步提升，短視頻成為網際網路用戶日益依賴的內容產品，也成為很多青少年重要的娛樂方式。中國網路視聽節目服務協會去年10月的一份報告顯示，我國短視頻的每人平均單日使用時長已經超過了即時通信。與此同時，一項針對1974名受訪家長的調查也顯示，92.1%的受訪家長認為青少年沉迷短視頻的現象普遍。如何更好激發短視頻的正向社會價值，防止短視頻沉迷，值得全社會共同探討和努力。</p> <p>　　需要看到，短視頻沉迷有其內在原因。短視頻的內容和類型都很豐富，既有生活的記錄和抓取，也有類似原創短劇的展示，還有各種知識的普及，滿足了很多人的好奇心。同時，視頻的長度又非常符合注意力法則，往往具有順暢的用戶體驗，手指一劃就能切換內容。此外，短視頻平臺還能根據演算法，按用戶偏好推送相應的內容。對那些缺少時間管理觀念和自我約束意識的用戶尤其是青少年來說，產生了一定的負面影響。比如，造成了大量的時間浪費，工作、學習乃至休息時間被佔用；專注力受到干擾，很難持續關注較長連續性的事情；觀看大量無意義的內容造成生活本身的空洞化；人際交往能力和社會現實感欠缺，等等。</p> <p>　　針對短視頻沉迷產生的負面影響，近年來社會各界進行了多方努力。國家版權局負責人不久前表示，今年將推動短視頻平臺以及自媒體、公眾賬號運營企業全面履行主體責任。當前，一些短視頻平臺已經推出了青少年模式，對短視頻的觀看行為進行相對可行的管理，從而更多履行自身的社會責任，努力消除沉迷造成的負面影響。監管部門也需要進行更加有效的管理，讓防止短視頻沉迷有規可依，讓平臺和創作者、發佈者有所遵循，從而讓短視頻產業發展更加規範有序。此外，短視頻的內容製作者也需要強化社會責任意識，對自身的創作負起應有責任，努力避免出現低俗無價值的短視頻。</p> <p>　　防止短視頻沉迷，成年人需要以身作則。在日常生活中，家長應承擔起第一責任人的職責。學校、家庭和整體社會環境需要相互配合，幫助青少年樹立健康積極的娛樂觀和閒暇觀，用更多更好的社會活動讓年輕人走出短視頻沉迷。同時，要鼓勵青少年養成更強的自主和自覺意識，形成正常多樣的愛好和積極合理的交往，涵養更加健康積極的生活觀、對於學習和工作的專注力，更加自信地擁抱正向、有更高文化含量的數字化時代。</p> <p>　　(作者為北京大學中文系教授)</p> <p>　　《人民日報》( 2021年06月04日 05 版)</p></div> <div class="editor f14">[責任編輯：李丹]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20210604_12356919", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/lilunpindao/lists/202106/t20210604_12356868.htm" target="_blank" title="激發短視頻的正向社會價值">激發短視頻的正向社會價值</a></li> </ul> </div> </div>  </div>   <script type="text/javascript" src="http://ats.taiwan.cn/homepage2021/js/globalLib_min.js@OldUrl;@JS;http://culture.taiwan.cn/cul/202106/t20210604_12356919.htm_.js"></script> <script 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