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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><div class="Custom_UnionStyle"> <p style="white-space: normal; padding-bottom: 0px; text-align: justify; padding-top: 0px; padding-left: 0px; orphans: 2; widows: 2; padding-right: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; 微軟雅黑: ">　　傳統文化綿延數千年，當代文藝創作可從中萃取精華，為己所用；網路文藝作為網際網路時代新興文藝樣式，富有創新基因。二者相融相生，為當代文藝創作注入生機活力，豐富著我們的文化生活。</p> <p style="white-space: normal; padding-bottom: 0px; text-align: justify; padding-top: 0px; padding-left: 0px; orphans: 2; widows: 2; padding-right: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; 微軟雅黑: ">　　作為我國文藝事業和網路生態新興組成部分，網路文藝活力充沛，蓬勃發展。其中引人注目的現象之一，是網路文藝與中華優秀傳統文化的雙向融合和相互賦能。一方面，前者對後者的轉化創新從自發走向自覺，推動後者融入當代日常生活；另一方面，後者成為前者的“流量密碼”，推動網路文藝推陳出新。</p> <p style="white-space: normal; padding-bottom: 0px; text-align: justify; padding-top: 0px; padding-left: 0px; orphans: 2; widows: 2; padding-right: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; 微軟雅黑: ">　　中華優秀傳統文化煥發生機活力，重在和人們的生產生活緊密連接，深度融合。傳播快、互動性強、技術含量高，建立在網際網路技術基礎上的網路文藝，正是傳統文化與當代生活之間的有效橋梁，通過場景化和日常化，推動傳統文化創新傳播。據統計，截至今年6月，我國網際網路普及率達74.4%，約有網民10.51億，其中短視頻用戶超過9億。據抖音年度報告顯示，截至今年3月，該平臺書法類短視頻播放量累計達1074億。人們利用碎片時間，通過體量輕巧的短視頻欣賞、學習篆隸真行草不同書體，進而走進古代碑帖蘊含的歷史、歷代書家筆墨後的人生。</p> <p style="white-space: normal; padding-bottom: 0px; text-align: justify; padding-top: 0px; padding-left: 0px; orphans: 2; widows: 2; padding-right: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; 微軟雅黑: ">　　不僅書法，很多技術門檻頗高的非遺技藝，也通過網路視聽文藝走向千家萬戶。在直播間向專業戲曲演員學習手眼身法步，跟著短視頻流連于斫琴工坊、制陶作坊，成為休閒娛樂新潮流；嗩吶、二胡、洞簫等傳統樂器，成為新晉網紅，付費的民樂通識短視頻擁躉眾多。國家大劇院推出的“8K+5G”線上直播京劇演出，大大拓展線下演出的覆蓋面，吸引近3000萬觀眾線上觀看。活躍在網際網路上的傳統文化可敬可親，成為流淌在人們日常生活中的文化活水和精神泉流。</p> <p style="white-space: normal; padding-bottom: 0px; text-align: justify; padding-top: 0px; padding-left: 0px; orphans: 2; widows: 2; padding-right: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; 微軟雅黑: ">　　傳統文化是網路文藝採之不盡的題材富礦、用之不竭的靈感源泉。近年來，不少“國風國潮”作品成為爆款。以網路音樂來說，僅2020年至2021年，就有50余首國潮音樂播放量過億，播放量破百萬、千萬的作品數量也呈上升趨勢。哪吒鬧海、白蛇傳等傳奇故事，在網路電影中得到新的解讀。網路文學創作者也主動調動古典文學資源，同時融入當代視角和現代精神，如《木蘭無長兄》《將夜》等。茶藝曲藝、服飾飲食、節氣中醫等，也成為當前網路文學熱門題材，《茗門世家》聚焦茶文化的傳承普及，《枕水而眠》書寫筆墨情懷，等等。</p> <p style="white-space: normal; padding-bottom: 0px; text-align: justify; padding-top: 0px; padding-left: 0px; orphans: 2; widows: 2; padding-right: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; 微軟雅黑: ">　　眾多文博典藏、珍本字畫，經由網路文藝得以廣泛傳播，同時也賦予網路文藝作品以獨特的文化意蘊。網路紀錄片《敦煌：生而傳奇》通過劇情演繹、紀實拍攝、專家訪談等內容，將觀眾帶入傳奇往事，深入認識這座集建築藝術、彩塑藝術、壁畫藝術等為一體的文化殿堂。《新鮮博物館》以舞臺劇方式還原歷史故事，開啟古今跨時空對話。系列短視頻《此畫怎講》更巧用動漫形式，將古典名畫故事生動演繹成當代生活圖景，兼具古意和現代氣息。可以說，傳統文化的融入讓網路文藝“網感”與“美感”兼備。許多作品不僅吸引了國內觀眾，還頻頻“走出去”，在跨文化傳播中取得不錯的成績。《慶餘年》《長安十二時辰》等網路劇，從國內“火”到海外。8K中國風水墨動畫影片《立秋》，在傳統水墨之美的包裝下傳遞當代精神意蘊，為廣大網友所喜愛，獲得多個國內外獎項。</p> <p style="white-space: normal; padding-bottom: 0px; text-align: justify; padding-top: 0px; padding-left: 0px; orphans: 2; widows: 2; padding-right: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; 微軟雅黑: ">　　傳統文化綿延數千年，當代文藝創作可從中萃取精華，為己所用；網路文藝作為網際網路時代新興文藝樣式，富有創新基因。二者相融相生，為當代文藝創作注入生機活力，豐富著我們的文化生活，增強人們尤其青少年觀眾對中華優秀傳統文化的認同感和歸屬感。未來，網路文藝當繼續探索二者融合創新之路，進一步打開文化格局，更好地滿足人們的精神文化需求。</p> <p>　　<span id="paper_num" style="white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; 微軟雅黑: ">《人民日報》（ 2022年12月23日 20 版）</span> </p> </div></div> <div class="editor f14">[責任編輯：李丹]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20221223_12496601", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/202212/t20221223_12496599.htm" target="_blank" title="牽手數字化，敦煌文物走向世界">牽手數字化，敦煌文物走向世界</a></li> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/202212/t20221223_12496597.htm" target="_blank" title="夯實海外華文教育的文化之基">夯實海外華文教育的文化之基</a></li> <li class="list-item single-line f14"><a 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