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align="center">　　新華社記者顏麟蘊攝</p> <p>　　243個國家級夜間文化和旅遊消費集聚區客流量5212.2萬人次，平均每個集聚區每夜3.06萬人次；雲南、浙江、江蘇等地公佈的多項旅遊數據超過2019年同期水準。2023年春節是實施新冠病毒感染“乙類乙管”後的第一個公眾假期，全國多地迎來旅遊“開門紅”，許多景區重現“火爆”場景。這一亮眼成績單的背後，一方面是人們積蓄已久的探親訪友、旅遊過年、文化體驗等需求的集中釋放，另一方面也與各地持續“苦練內功”、多舉措提振旅遊業發展密不可分。</p> <p>　　惠民落在實處</p> <p>　　這個春節，全國多地推出惠民“旅遊大餐”，通過門票減免或打折、發放文化和旅遊消費券等措施集聚人氣。據不完全統計，春節期間免費開放A級旅遊景區1281家，佔全國A級旅遊景區總數的9%，其中62家5A級旅遊景區實行免票。山東省級財政安排2.1億元用於發放文旅惠民消費券、景區門票減免等，132家國有景區免首道門票，243家非國有景區實行至少半價優惠；重慶發放文旅消費補貼498萬元；江西各地發放文旅消費券超過8100萬元；遼寧省發放3000萬元助企惠民旅遊消費券；河北、內蒙古等地統籌安排，為消費者提供所有惠民禮包。</p> <p>　　大年初三，紀紅星帶著妻子和兩個孩子從老家安徽蚌埠來到上海。“我在上海打工4年，家人從未來過，趁著春節假期，我想帶他們好好在上海看一看、玩一玩。”兔年春節前，上海市文化和旅遊局以“樂嗨過大年，皆得你所願”為主題，推出一批景區門票惠民活動，鼓勵在滬過年，全力打響“樂嗨上海過大年”假日文旅品牌。紀紅星發現，旅遊計劃內的東方明珠廣播電視塔也在門票優惠之列，於是早早預訂了4張時光之旅主題套票。“兩個孩子早就知道東方明珠廣播電視塔是上海的地標，一直夢想著實地看一看。”</p> <p>　　據上海旅遊大數據監測，春節假期上海接待遊客突破千萬人次。想讓遊客前來旅遊，最有效的辦法“就是景區門票降價優惠甚至免費”。中國旅遊研究院院長戴斌指出，“從旅遊經濟發展角度來看，我們樂見這樣的措施。”</p> <p>　　活動推陳出新</p> <p>　　旅遊活動異彩紛呈，是這個春節假期旅遊市場的一大特點。</p> <p>　　春節期間，浙江省杭州市臨安區舉辦首屆民俗文化旅遊節暨鄉村田家生活節，龍門秘境、紅葉指南、雲上白牛、天目月鄉等7家村落景區通過舉辦別具特色的年俗活動，吸引近2萬名遊客參與體驗。包餃子、賞雪、寫春聯、劈大柴、磨豆漿、年豬宴……獨具臨安特色的活動不僅讓遊客感受到久違的年味，也帶動了春筍、土豬肉、戴妃黃菊等農特產品的銷售。</p> <p>　　新疆維吾爾自治區阿克蘇地區的年味大餐極具民俗風情，庫車市馬戲嘉年華、沙雅縣“年貨節”、阿瓦提縣“與刀郎人過春節”等活動精彩紛呈。其中，阿瓦提縣刀郎部落景區將冰雪運動與民俗競技活動相結合，讓遊客感受不一樣的冰雪樂趣。</p> <p>　　青海省各地精心策劃推出冬季特色溫泉遊、滑雪遊、鄉村民俗遊等假日特色旅遊產品，互助土族故土園、湟源縣宗家溝、大通縣康樂山莊、民和七里花海等景區、鄉村旅遊接待點推出豐富多樣的冰雪項目，滑雪、嬉雪、滑冰、賞冰燈等備受遊客青睞。</p> <p>　　除此之外，各地的“夜遊”經濟同樣耀眼。北京八達嶺夜長城首次在春節期間對公眾開放；四川成都推出夜遊錦江、成都燈會、光影節、火花節等夜間活動；陜西西安舉辦城墻新春燈會……豐富多彩的“夜遊”活動，讓遊客感受到了“濃濃的煙火氣”，也讓廣大旅遊從業者增添了對旅遊業“春天”的信心。</p> <p>　　用好特色資源</p> <p>　　北京冬奧會後的第一個雪季，大眾冰雪熱情加速釋放，冰雪旅遊市場火熱。春節期間，河北崇禮、黑龍江哈爾濱、新疆烏魯木齊等多個冰雪旅遊目的地出現人頭攢動的盛況。其中，擁有豐富冰雪旅遊資源的吉林省表現尤為突出。據“滑唄”APP和馬蜂窩大數據顯示，吉林省北大湖、松花湖、通化萬峰、長白山萬達等四大滑雪度假區在全國記錄滑雪里程數中進入前十，北大湖排名第一；長白山位居春節熱門目的地榜首。滑雪度假區酒店預訂火爆，再現“一房難求”景象。途家民宿數據顯示，雪場周邊民宿預訂量同比2019年增幅最高達16倍。</p> <p>　　這個春節讓吉林省永吉縣北大湖鎮南溝村的邵鋒一家難忘，他們和來自上海、西安等地的雪友一同度過。南溝村距離北大湖滑雪度假區4公里左右，隨著冰雪旅遊的發展，村民的日子也越過越紅火，開民宿、做餐飲、當教練，很多村民都成了冰雪經濟的參與者。邵鋒在北大湖滑雪度假區當教練，母親經營的民宿已由最初的5間房增加到20余間。</p> <p>　　靠著發展冰雪旅遊，吉林省既走出了一條別具特色的旅遊發展之路，也讓當地百姓靠著這一“冷資源”，享受到了“熱經濟”的紅利。未來，如何更好地用好冰雪資源，實現冰雪旅遊高品質發展，吉林省已在積極探索實踐，培育精品冰雪運動賽事，推進冰雪運動大眾化。到2025年，吉林冰雪產業總規模將達2500億元，滑雪場數量將達100個，成為世界知名冰雪運動勝地。</p></div> <div class="editor f14">[責任編輯：李丹]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20230201_12506746", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/xwzx/la/202301/t20230131_12506560.htm" target="_blank" title="福建廈門翔安區：兩岸同胞共建共用的美好家園">福建廈門翔安區：兩岸同胞共建共用的美好家園</a></li> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/202301/t20230131_12506559.htm" target="_blank" title="也談春節演劇">也談春節演劇</a></li> <li class="list-item single-line f14"><a 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