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src="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/202501/W020250117392175997156.jpg" OLDSRC="W020250117392175997156.jpg" /></p> <p align="center" class="pictext">　　2025春節檔電影。</p> <p>　　<strong>爆款製造機能否再造奇跡？</strong></p> <p>　　回顧2024年，在全球票房同比下降5.6%的背景下，國內電影市場取得425.02億的票房成績，較歷史最高峰值恢復約七成，恢復率好于全球均值。</p> <p>　　燈塔專業版數據顯示，2024年電影市場用戶畫像呈現出95後為觀影主力、女性觀眾佔比延續上漲等特點，高票房影片的女性觀眾佔比顯著更高。</p> <p>　　在電影市場內容端，動畫、年輕演員主演、極致類型化影片的拉新能力突出。作為“第一大檔期”，春節檔依然“穩穩”爆發，2024年的拉新主要靠春節檔4部影片帶動，而在中國影史22部票房30億+的影片中，春節檔貢獻了一半。</p> <p>　　另一個值得注意的現象是，觀眾購票決策趨於理性，買預售的積極性降低，大家逐漸養成上映首日後觀影的習慣，對影片口碑謹慎觀望。電影內容品質是否過硬，仍然是觀眾在做選擇時的硬指標。</p> <p>　　<strong>《封神2》《射雕》想看人數破百萬</strong></p> <p>　　“第二部，我回來了！”在14日的路演現場，《封神第二部：戰火西岐》中飾演殷郊的演員陳牧馳向觀眾發出了問候。等待一年半，導演烏爾善攜多名主創在鄭州正式開啟路演，也打響了今年春節檔電影路演的第一炮。</p> <p>　　“IP大戰”，是2025年春節檔的最大特點。當前的六強爭霸戰中，有五部電影都是爆款IP系列化的續作。同時，多部視效大片集中上映，也組成了“特效量”最足的一屆春節檔。</p> <p>　　除IP基礎雄厚、特效含量高之外，這個春節檔，導演烏爾善、徐克、陳思誠，演員肖戰、于適、王寶強等主創都自帶極強的票房號召力。根據燈塔專業版實時宣發數據，2025年春節檔影片映前90天至映前17天新增想看人數超218萬，創下歷史同期新增想看人數新高。</p> <p>　　其中，《封神第二部：戰火西岐》《射雕英雄傳：俠之大者》《哪吒之魔童鬧海》位列映前想看人數前3名，而黃渤、于適等主演的《封神第二部：戰火西岐》和肖戰、莊達菲主演的《射雕英雄傳·俠之大者》累計想看人數更是率先突破了百萬。</p> <p align="center"><img alt="" src="http://103.249.53.35/gate/big5/culture.taiwan.cn/cul/202501/W020250117392178559729.jpg" OLDSRC="W020250117392178559729.jpg" /></p> <p align="center" class="pictext">　　2025春節檔影片想看走勢。</p> <p>　　<strong>《熊出沒》或成“梯隊判官”</strong></p> <p>　　數據顯示，今年春節檔影片想看人群更偏向大盤受眾，老少皆宜“闔家歡”。</p> <p>　　在不同地區，春節檔電影的受眾期待程度有所分別。比如，《射雕英雄傳》在重慶、吉林、貴州、陜西等省份想看佔比突出，《唐探1900》在江蘇、山東、天津、遼寧等省份更受關注，《蛟龍行動》在江蘇、海南、遼寧、吉林等省份擁有更多想看人數。</p> <p>　　在不同的傳播平臺，幾部春節檔電影的預熱表現也各不相同，《射雕英雄傳：俠之大者》在微博熱搜“霸屏”，《唐探1900》《封神第二部：戰火西岐》領跑抖音話題榜，而《哪吒之魔童鬧海》的超百萬讚短視頻較多。</p> <p>　　喜劇、古裝武俠、神話史詩、軍事動作……在類型豐富的真人電影之餘，“闔家歡”屬性最強的兩部動畫電影的表現不容小覷。</p> <p>　　儘管《哪吒之魔童鬧海》首部預告的發佈時間相對較晚，但想看人數走勢正在快速上升；從2018年的票房榜第5名，到去年的第3名，深耕春節檔的“熊出沒”系列票房節節攀升，不僅下沉城市家庭觀眾穩固，還在不斷吸納著年輕的新觀眾。今年，它依舊有望繼續擔任檢驗頭部影片成色的“梯隊判官”。</p> <p>　　溝通會現場，燈塔專業版分析師還透露，除了春節檔的視效大片，《東極島》《鏢人：風起大漠》等大片未映先火，重工業視效大片供應量偏少的狀況，在2025年中國電影市場有望得到緩解。</p> 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