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//]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/spot/201709/t20170908_11840671.htm_.js"></script>  </div>  <div id="tw_artmain"> <div class="tw_place"><a href="http://103.249.53.35/" target="_self">台灣網</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/" target="_self" title="兩岸文化" class="CurrChnlCls">兩岸文化</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/spot/" target="_self" title="資訊" class="CurrChnlCls">資訊</a></div> <h1 class="art_tit">網劇逆襲的背後</h1> <div class="art_time">2017年09月08日 09:19:34 來源：北京日報 <div class="art_font"><div style="float:left;margin-top:-6px;">  <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div><div style="float:left;"><a href="javascript:window.print();"><img src="http://ats.taiwan.cn/images/jingmao_34.gif" align="top" /></a>字號：<a href="javascript:void(0);" class="smallFont">小</a> <a href="javascript:void(0);" class="medFont">中</a> <a href="javascript:void(0);" class="largeFont">大</a></div></div> </div> <div class="art_con left"> <div class="art_txt fontsizebox"> <div class=TRS_Editor><p align="justify">　　說起網劇，大家第一印像是粗糙，第二印象大概就是格調不高。但今年上半年的《大將軍司馬懿之軍師聯盟》，以及最近接連播出的《河神》《白夜追兇》兩部網路自製劇，在豆瓣上都得到網友的高分評價，證明網劇也可以精緻、大氣、上檔次。《大將軍司馬懿之軍師聯盟》獨特的角度，《河神》中跌宕起伏的情節，《白夜追兇》中燒腦的劇情和媲美美劇的快節奏破案都讓人感嘆：網劇怎麼這麼快就長大了。</p> <p align="justify">　　《白夜追兇》的男主潘粵明表示這是他第一次拍網劇，在他的概念裏，網劇與電視劇沒有區別，拿到一個劇本時，只要大家全身心投入拍出好的作品，對他來說就是最高興的事。</p> <p align="justify">　　的確如他所說，網劇與傳統的電視劇其實並沒有什麼本質上的區別，只是播放載體不同而已。作為一種新興的傳播方式，網路自製劇初期擁有更為寬鬆的環境、更少的束縛，但這種寬鬆帶來的自由並未催生優秀網劇，反而滋生了一批打擦邊球、水準不怎麼高的作品，為“網劇格調不高”定下了基調。即便是後來有了像《太子妃升職記》這種口碑爆棚的作品，也依然透著粗糙的感覺，經不起仔細推敲。</p> <p align="justify">　　不過，正是這樣一些播放量動輒幾十億次，甚至破百億次的作品引發關注，讓資本發現這個市場蘊含著巨大能量。在許多二三線城市的電視臺發不出工資的今天，一部網劇投資過億元根本不是新聞，幾億元也是拿得出來的，自然吸引了像吳秀波、于和偉、李晨、劉濤、潘粵明等活躍在主流影視圈的知名演員。這讓傳統電視臺面臨著來自網路更加嚴峻的競爭。</p> <p align="justify">　　評論人李星文曾說：“目前純網劇還是劍走偏鋒的小玩意兒，全民共振、黃鍾大呂的力作仍產自於電視熒屏。”但這種局面還能持續多久？</p> <p align="justify">　　網劇迅速成長，市場的推動力最為主要。可以想見，隨著資本、人才的傾斜，整個網劇行業還會日益完善，風頭有蓋過電視劇的趨勢。而且，這個時間應該不會太晚，從業者應該為這一天的到來打好紮實基礎。就像潘粵明所說的那樣，在下意識中就不應把網劇和電視劇區分開來，不應該是網劇就降低標準。</p> <p align="justify">　　一項針對2017年上半年網劇數據的統計顯示，網劇已度過了初步擴張的階段，“渠道為王”正在被“內容為王”所取代，大製作足以媲美電視劇，中等製作也在逐漸去網感。</p> <p align="justify">　　也就是說，這一行已開始走在精耕細作的路上。畢竟網劇所面對的主流觀眾，不僅是當下最有消費實力的人群，也是緊跟國際節奏、看過好東西的一代人。怎麼說服他們為網劇買單，靠打擦邊球、掙點快錢的行為，一定會越來越難了。</p></div> <p class="editor">[責任編輯：楊永青]</p> </div> <div class="page"> <script type="text/javascript"> createPageHTML(1, 0, "t20170908_11840671", "htm"); 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