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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><div class="Custom_UnionStyle"> <p align="justify">　　<span>台灣網11月9日訊　據臺灣“東森新聞雲</span><span><span>”</span>報道，</span>網購年度盛事“雙11”是第4季度銷售高峰日，對消費者和零售商而言都是機會。商務行銷科技Criteo表示，去年“雙11”“光棍節”市場銷售量增長3倍，消費者最早會提前4天在網路瀏覽商品；此外，根據一項去年10月1日至12月31日期間，針對東南亞510萬筆網購交易分析，東南亞主要零售商網站的平均訪客數量在“光棍節”當日急遽上升。</p> <p align="justify">　　Criteo東南亞、香港及臺灣地區總經理Alban Villani表示：“光棍節的年度成長率快速提升，為了在這個銷售季節有效吸引購物者，零售商需要以消費者為中心，在購物歷程的每個環節將資料轉為行動。零售商必須善用開放的商務行銷生態系統，並使用機器學習技術為購物者找到他們需要且喜愛的產品，也須在對的時間點吸引購物者。”</p> <p align="justify">　　針對臺灣市場光棍節的銷售狀況，Criteo分析，零售銷售于11月11日達到高峰，增長幅度297%，將近3倍；11月9日至12日期間，主要零售商網站平均流量增長49%，高峰日11月11日的流量增幅為80%；消費者最早于11月7日開始下單，該日銷售增長61%。此波銷售熱潮一路延續至12月31日，平均成長達兩倍之多。</p> <p align="justify">　　光棍節當天，消費者全天皆會瀏覽與購買商品，上午10時至午夜是銷售高峰。大多零售類別皆有成長，時尚與電子產品類別在東南亞地區中名列前茅，分別增長183%和151%；時尚產品為營收最高類別，健康與美容則為銷售最佳類別。消費者也在此期間購買價格較高產品，11月10日至12日平均消費金額增加14%。</p> <p align="justify">　　Criteo發現，除了使用行動網站，更多人通過App進行網購，對於使用全通路進行銷售的零售言，App佔所有交易49%，佔行動交易73%，App已成為消費者使用的主要管道，也是購物歷程上重要接觸點。Alban Villani強調，消費者會繼續要求無縫接軌的全通路體驗，零售商需要一個能將線上、線下資料最佳化的策略，也要多注意行動與App購物的成長趨勢。（台灣網孫伊靜）</p> </div></div> <div class="editor f14">[責任編輯：孫伊靜]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20171109_11865148", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span 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