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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="center">　　<img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" oldsrc="W020180622504804541536.jpg" src="./W020180622504804541536.jpg" /></p> <p>　　<font face="楷體,楷體_GB2312">　　臺灣旅遊業者邀大陸網紅來臺宣傳，希望吸引更多陸客來臺觀光。(圖片來源：臺灣“中時電子報”)</font></p> <p>　　台灣網6月22日訊據臺灣“中時電子報”報道，蔡英文當局上臺後陸客大量消失，雖說有東南亞客源遞補，但實際情況卻慘不忍睹。旅遊業者透露，臺當局開放東南亞國家免簽，卻不限定地區，結果客源只在臺北遊玩消費，中南部、花東根本“等嘸人”，這是臺當局很嚴重的錯誤。陸客赴臺大多是環島行程，不論從東線或西線出發，會到臺北、嘉義、高雄、墾丁、臺東、花蓮等地，幾乎全臺走遍。但包括日、韓、東南亞、歐美等其他國家和地區的觀光客不同於陸客7.5天行程，他們平均只待臺灣4.5天，而且多集中在臺北。</p> <p>　　中華優質旅遊發展協會理事長李奇岳指出，非陸客的觀光客有8成只玩臺北市，最多再去野柳看女王頭，以及到九份。如果問臺北西門町業者，他們覺得就算陸客沒來，也有泰國、菲律賓、香港、日本的客人，旅館住房率還是很高，所以沒什麼感覺。可是中南部和花東就摔得很慘，原本陸客不見了，補充的客源也沒進來，這對於中南部、花東的影響特別深，包括高雄、墾丁也是如此，從蔡當局上任以來就不是很理想，140萬陸客消失是很重要的問題所在。</p> <p>　　這兩年隨著臺當局兩岸政策限制及違反臺灣地區相關規定的日租套房業者以低價競爭之態，造成臺灣觀光產值損失高達千億（新台幣，下同）以上的困境，臺灣旅遊、飯店業者為提振臺灣觀光產業，首次邀請來自大陸的6位知名網紅來臺進行踩點宣傳，重拾陸客來臺自由行的意願。</p> <p>　　據報道，臺北商旅董事長劉季強表示，雖然來臺觀光人次每年成長，但大陸和港澳的旅客人數卻在下降，去年大陸來臺旅客約273.2萬人，臺灣赴陸約392.8萬；去年港澳來臺約169萬，臺灣去港澳236.2萬。陸客部分，從小賺變大虧，從2015年曾創下418萬人次訪台後，就年年衰退至今，與2015年相較，單算來臺陸客每年短少衰退的數目，共計380.9萬人，陸客食宿購物商機損失約1802億元。</p> <p>　　其次，合理估算，住宿費用約佔消費金額20%，佔1802億的2成，也就是360億元，若以平均房價每房每晚2000元計算，近三年共損失1800萬間客房，臺灣旅館和民宿（包含合乎規定的和不合乎規定的）共有23.46萬間客房，單單陸客下滑，就讓全臺灣旅館少了77.6晚住房。</p> <p>　　因此，希望借著大陸6位網紅的宣傳，以他們的粉絲共145萬人，只要1成、約14萬人考慮來臺灣玩6天，就可帶來50億元商機，行銷臺灣刻不容緩。</p> <p>　　臺灣旅遊交流協會理事長賴瑟珍表示，40年來第一次民間業者邀請大陸網紅宣傳觀光，值得鼓勵，認為旅遊業界促進兩岸觀光是好事，同時7月協會會舉辦旅展，推廣臺灣觀光。</p> <p>　　大陸網紅“阿雪姑釀”說，很喜歡臺灣的風景和人情味，相信能借著網路行銷，讓更多人知道臺灣哪最好玩、最好吃，也感謝業者邀請。（台灣網王怡然）</p></div> <div class="editor f14">[責任編輯：王怡然]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20180622_11967714", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201805/t20180518_11956047.htm" target="_blank" title="兩年前陸客人擠人兩年後景點好清冷——民進黨一意孤行害慘臺灣觀光業">兩年前陸客人擠人兩年後景點好清冷——民進黨一意孤行害慘臺灣觀光業</a></li> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201805/t20180507_11952180.htm" target="_blank" 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