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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　據國家統計局網站18日消息，國家統計局貿易外經司司長孟慶欣介紹，隨著網路技術進步和網際網路普及率的提高，網上零售在上年高增速的基礎上繼續快速增長，2018年上半年，全國網上零售額40810億元，同比增長30.1%。</p> <p align="justify">　　孟慶欣指出，2018年上半年，我國消費品市場規模進一步擴大，消費品市場商品結構、城鄉結構持續優化，新興業態和新商業模式快速發展，市場供給不斷完善，消費繼續發揮經濟增長第一驅動力的作用。</p> <p align="justify">　　上半年，消費品市場總體保持較快增長，社會消費品零售總額同比增長9.4%，增速與1-5月份基本持平；其中二季度增長9.0%，增速比一季度回落0.8個百分點。受汽車類商品進口關稅政策調整以及市場飽和度不斷提高等因素影響，上半年特別是二季度汽車類商品增速明顯回落，拉低社會消費品零售總額同比增速。扣除汽車類商品，按相同口徑計算，二季度增速比一季度加快0.2個百分點。</p> <p align="justify">　　國內消費對經濟增長的拉動作用持續增強，成為經濟增長的第一驅動力。上半年，最終消費對經濟增長的貢獻率比資本形成總額貢獻率高47.1個百分點。</p> <p align="justify">　　網購用戶規模不斷擴大，網上零售在上年高增速的基礎上繼續快速增長。上半年，全國網上零售額40810億元，同比增長30.1%。其中，實物商品零售額31277億元，增長29.8%，增速比社會消費品零售總額高20.4個百分點，佔社會消費品零售總額比重為17.4%。比上年提高3.6個百分點。</p> <p align="justify">　　孟慶欣介紹，新興業態保持快速增長的同時，傳統零售業企業積極拓展銷售渠道，繼續保持較快增長態勢。在大數據、人工智慧和移動網際網路等新技術推動以及日益完善的物流配送體系支撐下，超市、專業店等傳統零售業態與電商平臺深度融合，不斷涌現出更注重消費者體驗、集餐飲、購物、娛樂、休閒等跨界消費場景于一體的新零售業態。據測算，上半年，限額以上單位通過網際網路實現的商品零售額佔限額以上單位消費品零售額的比重為9.5%，比上年同期提升2.1個百分點；包括超市、百貨店、專業店等在內的限額以上單位實體零售業態零售額同比增長7.6%，其中，限額以上單位超市、折扣店零售額增速分別比上年同期加快1.2和4.6個百分點，便利店和專業店保持10%左右的較高增速。</p> <p align="justify">　　居民消費從注重量的滿足轉向追求質的提升，部分與消費升級相關的商品增長加快。上半年，限額以上單位家用電器、通訊器材和化粧品類商品增速同比分別加快0.2、0.5和2.9個百分點；另據中國汽車工業協會統計，上半年，代表居民消費升級方向的運動型多用途汽車（SUV）銷售同比增長9.7%，增速比基本型乘用車（轎車）高4.2個百分點。</p> <p align="justify">　　在居民消費能力不斷增強和消費環境持續優化等因素帶動下，城鄉消費品市場均保持了較快增長。特別是隨著農村地區交通、物流、通信等消費基礎設施進一步完善和電子商務不斷向農村地區延伸覆蓋，農村居民消費潛力持續釋放，鄉村消費品零售額增速快於城鎮，鄉村市場佔比逐步提高，消費市場城鄉結構持續優化。上半年，鄉村消費品市場零售額比上年增長10.5%，增速高出城鎮市場1.3個百分點，鄉村市場佔社會消費品零售總額的比重為14.4%，比上年提升0.1個百分點。</p> <p align="justify">　　另外，在消費轉型升級的帶動下，與消費直接相關的通信、文化體育娛樂和教育等領域的投資增長較快。上半年，文化、體育和娛樂業投資增長17.5%，增速比上年同期加快2.1個百分點；汽車製造業投資同比增長8.5%，電腦、通信和其他電子設備製造業投資增長19.7%，教育投資增長11.2%，均明顯快於全國固定資產投資增速的平均水準。</p></div> <div class="editor f14">[責任編輯：李奕均]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20180719_12037699", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201711/t20171106_11863041.htm" target="_blank" title="“雙十一”將至，網購新“玩法”背後有多少“套路”？">“雙十一”將至，網購新“玩法”背後有多少“套路”？</a></li> <li class="list-item 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