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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　<span>迢迢牽牛星，皎皎河漢女，8月17日將迎來我國最浪漫的傳統節日——七夕節。隨著近年來傳統文化、傳統節日越來越被人們所關注，被稱為“中國情人節”的七夕節受歡迎程度持續走高，人氣不亞於2月14日的西方“情人節”。</span><span>七夕節前，攜程、途牛、同程藝龍等多家OTA平臺發佈了2018七夕節旅遊消費趨勢預測，對今年七夕節旅遊市場消費情況進行了多維分析。</span> </p> <p align="justify">　　<strong>80、90成絕對主力 95後異軍突起</strong> </p> <p align="justify">　　值得關注的是，七夕節的消費群體在悄然發生變化。途牛旅遊網預訂數據顯示，今年七夕節旅遊消費的群體中，80後人次佔比41%，90後群體人次佔比近29%。</p> <p align="justify">　　根據攜程及途牛數據，與往年相比，平時並不是旅遊消費主力的95後在今年的七夕團期旅遊產品消費中預訂人次呈迅速上升趨勢。在酒店預訂上，95後異軍突起，貢獻近半數交易量。</p> <p align="justify">　　另外，從客源來看，南京、北京、上海、天津、武漢、廣州、西安、成都、瀋陽、杭州等城市消費者七夕出遊熱情較高，一、二線城市用戶依然佔據較大比重。同時，收入水準較高的揚州、鎮江等三四線城市預訂人次增幅較為顯著。</p> <p align="justify">　　<strong>酒店預訂量同比增2倍個性、輕奢、品質酒店成熱點</strong> </p> <p align="justify">　　暑期旅遊旺季已接近尾聲，而七夕的來臨為暑期掀起最後一波高潮。根據攜程酒店大學大數據研究中心數據，今年七夕期間的酒店預訂量同比上升了近200%。</p> <p align="justify">　　不少年輕的戀人和夫妻都希望在酒店安排一次完美約會，輕奢、品質的酒店入住需求尤為突出。途牛旅遊網監測數據顯示，預訂8月17日七夕當天入住的酒店訂單數量與往常相比大幅增加，不少熱門酒店供不應求，截至目前，高星酒店預訂量佔比高達53%，隨著七夕的臨近，這一比例將進一步提升。</p> <p align="justify">　　同時，特色酒店需求同樣旺盛。藝術酒店、主題酒店尤其受年輕人青睞。數據顯示，和舒適度相比，95後更傾向於選擇在社交網路上走紅的打著“個性”烙印的“網紅酒店”。</p> <p align="justify">　　今年七夕節正值週五，連著週末兩天正好是個“小長假”。因此附近有“適宜遊玩的景區”也被列為首要考慮因素，景點周邊的高星酒店備受青睞，預訂量不斷攀升，攜程數據顯示，很多暑期熱門城市景點附近的酒店在七夕節當天都已滿房。</p> <p align="justify">　　據了解，不少酒店也抓住商機，推出針對情侶的預訂套餐以及情侶SPA、燭光晚餐等節日限定產品，成為線上瀏覽和預訂的熱點。</p> <p align="justify">　　<strong>七夕周邊遊火爆雙人票、情侶票受歡迎</strong> </p> <p align="justify">　　不少消費者打算借著七夕的契機，拼假和伴侶浪漫出行。因此，行程簡單輕鬆的周邊遊預訂火爆，城市近郊的遊樂場、主題公園、水世界、自然景點、動物園等成為熱門景點。</p> <p align="justify">　　截至目前，綜合各大OTA周邊遊產品預訂情況來看：華東方向，天目湖、西塘、桐廬、上海迪士尼樂園、千島湖、常州淹城野生動物園等景點人氣較旺；華南地區，不少夫妻和情侶選擇前往廣州長隆旅遊度假區、珠海長隆國際海洋度假區、蜈支洲島、鼓浪嶼、天涯海角等景區；華北和東北方向，承德避暑山莊、烏蘭布統壩上草原、古北水鎮、蓬萊閣景區、長白山等景區預訂火熱；成都動物園、麗江古城、青海湖、瀘沽湖、稻城亞丁、茶卡鹽湖等景區在西部地區人氣火爆。</p> <p align="justify">　　同程文旅景點門票預訂數據顯示，雙人票或情侶票備受歡迎，佔比達到34.7%，全國每人平均消費199元。不同於酒店入住高峰，周邊景點在8月18日週六達到人流量高峰，在8月19日週日開始回落。在年齡分佈上，80後依然是主力軍，佔比超過一半，為56.2%，其次為90後，佔比達20.2%。</p></div> <div class="editor f14">[責任編輯：李奕均]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20180816_12048292", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201808/t20180816_12048283.htm" target="_blank" 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