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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　由美加凈和大白兔聯手合作的奶糖味潤唇膏于近日在美加凈官方旗艦店出售，售價為78元兩支，920套潤唇膏一經上線就被秒殺一空。9月21日，美加凈大白兔奶糖味潤唇膏再次上線開賣，售價為80元兩支，雖然比前一天貴2元，但仍被搶購一空。</p> <p align="justify">　　奶糖味潤唇膏的成功銷售是在預料之中。美加凈和大白兔都有自己擅長的領域，這些年來形成了很好的企業品牌，積累了不錯的社會口碑。這一次他們走到了一起，兩個優質企業、優質品牌聯袂打造的產品自然有著獨特的吸引力，讓外界充滿了期待，產品銷售火爆是自然而然的事情了。</p> <p align="justify">　　品牌創新也是創新的一部分，通過品牌創新能提高產品的附加值，讓企業獲得更好的效益。但縱觀很多企業，他們對產品的品質越來越重視，舍得投入大量人力物力進行研發，但是對於企業品牌的打造卻興趣不大，在這方面投入的精力和資金都非常少。久而久之，雖然這些企業的產品品質不斷提高，但是企業的品牌形象沒有在市場上建立起來，消費者對企業的品牌認可度不高，企業的效益最後也沒有太大的提高。</p> <p align="justify">　　在產品極大豐富的今天，認準品牌消費已經成為一種必然。良好的品牌形象，可以把企業產品的品質、技術等傳遞給消費者，從而獲得消費者心中的信任，獲取消費者手中的“選票”，給企業帶來源源不斷的利潤。如果僅僅是在產品本身下工夫，而對企業形象、企業品牌毫不在意，那註定是事倍功半。</p> <p align="justify">　　美加凈和大白兔聯手合作的成功，也給一些企業帶來了新的思考。企業的產品品質固然十分重要，企業品牌的打造也絕對不是可有可無的，如果平常對企業的品牌多一份關注和投入，那麼在一定時間積澱後，企業品牌可以成為一份巨大的無形資產，在市場上具有比產品本身更大的號召力。如果兩個或者幾個都有一定品牌影響力的企業能夠聯手打造一份新的產品，那就會是品牌效應的疊加，還愁產品沒有更大的市場份額？</p> <p align="justify">　　企業要實現更好的發展，產品創新是必須的，但與此同時，也應該要注重打造品牌、注意創新使用品牌，讓品牌創新成為企業發展另外一個強大動力。（龍躍梅）</p></div> <div class="editor f14">[責任編輯：李奕均]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20180928_12096160", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list 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