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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　中新社臺北11月13日電隨著蝦皮購物13日宣佈“雙11”的銷售成績，臺灣主要電商、電視購物及相關通路在今年這一購物狂歡節的“戰果”見分曉。</p> <p align="justify">　　11月11日當天，momo富邦媒出現“當機”事故，但依然繳出單日約12億元(新台幣，下同)的營業額，同比增長近六成。東森購物僅是網路通路單日業績就突破1.4億元，寫下該網站開設以來單日最高紀錄，全通路業績則更是突破2億元。Yahoo奇摩購物中心單日業績及訂單雙雙創下近14年來新高。蝦皮購物單日訂單同比大漲3.5倍，並宣佈將於11月14日祭出返場再優惠加碼活動。</p> <p align="justify">　　“雙11”期間，廠商的推銷活動層出不窮。10日晚，臺灣網購龍頭PChome推出“雙11”晚會，主打“劇情式消費狂歡盛典”，結合歌舞秀、舞臺劇等表演穿插融入促銷內容與優惠資訊。Yahoo奇摩透過虛擬現實(VR)技術，將所謂虛擬網紅加入直播晚會，讓消費者感受與科技創新的互動。</p> <p align="justify">　　有產業分析師表示，在虛實整合的新零售趨勢下，“雙11”今後將不僅是網購節，更是數位生活用品的消費狂歡。</p> <table align="left" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr> <td> <div id="adhzh" name="hzh">　　</div> </td> </tr> </tbody> </table> <p align="justify">　　值得注意的是，大陸兩家主要電商今年在臺灣更顯積極。天貓平臺在臺灣推出高額購物津貼和紅包，以及臺灣消費者的專屬優惠，包括便利店取貨送咖啡、攜手超過10家銀行力推“雙11”限定刷卡支付回饋等。除線上活動，天貓還積極開展線下推廣，通過環島巡迴車與快閃店讓全臺更多消費者參與這一年度盛事。</p> <p align="justify">　　據京東商城全球售業務負責人介紹，該公司今年在臺“雙11”訂單覆蓋18個縣市，成交金額同比增長515%。另外，11月前10天在臺銷售業績同比增長超過五倍，新北、臺北和臺中為購買力最強的城市，產品以電腦數位與手機通訊產品銷路最好。</p> <p align="justify">　　日前臺灣的一份調查顯示，雖然由大陸傳入的“雙11”購物狂歡節在島內氣候漸成，但近半數消費者仍只願意在本地經營的電商通路消費。究其原因，調查認為跨境購物對於普通民眾而言還存在距離感；對於網購這一新興消費方式的具體實操，大部分人還不熟悉。“剁手黨”跨境購物風氣還待形成。(完)</p></div> <div class="editor f14">[責任編輯：李航]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, 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