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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　中新網11月14日電今年是雙十一誕生以來的第十個年頭。十年的發展歷程中，雙十一已經不僅僅是促銷節日，也逐漸成為一種具有普遍性的商業和文化現象。城市電商“買買買”參與人數逐年遞增，各平臺成交額不斷刷新的同時，一套頗具特色的生態框架也在農村地區搭建成型，賦予農村雙十一“買買買”外的更多意義。</p> <table align="left" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr> <td> <div id="adhzh" name="hzh">　　</div> </td> </tr> </tbody> </table> <p align="justify">　　更多元的品類選擇、更豐富的活動內容、更熱鬧的文化體驗……農村電商匯通達在雙十一期間同步發起“第五屆鄉鎮購物節”，以生態玩法掀起農村狂歡熱潮，在這個萬億級的藍海市場上引爆“匯通達現象”。</p> <p align="justify">　　<strong>“去家電化”扣準農村消費脈搏當天銷售突破10億元</strong> </p> <p align="justify">　　截至11月11日當天20時，匯通達銷售額突破10億元大關，同比提升79.6%；會員店共產生32.3萬個訂單，同比增長39.8%……今年雙十一戰績跨越式提升的背後，是匯通達把扣農村消費脈搏，首次提出“去家電化”理念。</p> <p align="justify">　　匯通達一舉打破了往屆鄉鎮購物節以家電為主的單一局面，將參與活動的商品擴大至交通物流、新能源、酒水及建材等六大品類。同時，億元優惠券讓利、萬件商品1元秒殺、熱賣商品直降、爆款商品超低價搶等雙十一特色活動助推下，農民消費熱情空前高漲。據匯通達官方數據顯示，3C數位、酒水、農資成為今年農村消費的前三名，非家電品類參與度相比往年增加262%。</p> <p align="justify">　　<strong>全面經營農民家庭需求與資源文化路演、精準扶貧雙線並行</strong> </p> <p align="justify">　　區別於城市電商，匯通達除了調動農村消費外也兼顧著農民家庭需求的響應、資源的盤活，力圖從多個維度為農村新經濟流通注入“強心劑”。</p> <p align="justify">　　貼合廣大農村農民喜好及風俗人情的匯通達路演一直深受全國各地農民的喜愛，今年雙十一期間，匯通達響應群眾需求，將路演活動追加至136場，讓農民朋友過足眼癮。河南梆子戲等具有當地特色的文化表演加上現場雙十一秒殺、天貓卡發放等活動，為參與鄉鎮購物節的萬餘家會員店有效引流，也為當地農民帶去雙十一互動娛樂。</p> <p align="justify">　　此外，匯通達還將雙十一作為踐行精準扶貧的集中平臺，並選擇以農產品上行為主力項目。江西三紅琯溪蜜柚，陜西洛川蘋果、陜西紅富士、正宗浙江臨海涌泉蜜桔等數十個農產品通過匯通達全國供應鏈渠道實現上行，“爆款”頻出。平均單個項目銷售3000斤、平均每單為農戶增收5萬元以上。截至目前，匯通達今年已經幫助全國近300個特色農產品實現上行。</p> <p align="justify">　　行業分析認為，“農村市場是有差異化的，而農村雙十一要做的就是集中迎合他們差異化的需求，提供到位的服務”。針對城鄉雙十一的差異化，匯通達從農村電商行業的角度給出了自己的答案。“匯通達現象”背後，歸根結底是對農村大環境的熟知與把握，從而搭建起一套符合農村特色的生態體系。</p></div> <div class="editor f14">[責任編輯：李航]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20181115_12112827", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201811/t20181115_12112817.htm" target="_blank" title="央行營業管理部：1角、5角紙幣仍在流通不得拒收">央行營業管理部：1角、5角紙幣仍在流通不得拒收</a></li> <li class="list-item single-line f14"><a 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