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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　中新網11月19日電 11月17日-18日，中國飲料工業協會(中飲協)成立25週年紀念大會暨2018年會在北京舉行，相關主管部門領導、中飲協協會領導、行業專家、企業代表和媒體匯聚一堂，一起探討中國飲料行業改革創新和可持續發展的未來。大會表彰了2018中國飲料行業實踐社會責任優秀企業，華彬快消品集團總裁盧戰作為企業嘉賓在會上做了主旨發言和分享。</p> <div>　　盧戰認為，改革開放40週年，中國飲料工業也經歷了近30年激蕩創變，飲料行業也涌現出眾多龍頭企業和企業家，包括華彬集團董事長嚴彬先生在內的功勳企業家做出的貢獻應該被這個歷史所記憶。回顧和中飲協合作的歷史，盧戰說：“首先，國家有鼓勵發展的產業政策，中飲協也在引導市場、規範市場、發展市場等方面做了很多具體的工作，這是企業賴以可持續發展的外部環境。正是在協會20多年支援下，中國紅牛在國內飲料市場成功開闢了一個全新的品類，也為行業其他品牌進入和功能飲料的市場繁榮奠定了市場基礎，做出了貢獻。</div> <div>　　在會議上，盧戰透露，2018年中國紅牛11月將提前完成年度目標，全國銷售額將重上200億人民幣。同時她也表示，近幾年，中國紅牛面臨了前所未有的挑戰和壓力，有市場層面的，也有輿論層面的。但中國紅牛團隊與合作夥伴一道，努力團結，攻堅克難，保證了數萬人的就業和市場體系穩定。</div> <p align="justify">　　在盧戰看來，首屆中國國際進口博覽會(進博會)成功舉辦表明，中國消費者買遍全球的消費生態和趨勢不可避免，國內飲料市場也將很快面對越來越激烈的全球化競爭。她說：“也是基於對中國改革開放進一步深入和國內市場消費升級的信心，華彬引進了美國的天然椰子水唯他可可、德國的少兒果汁飲料果倍爽和挪威的高端天然礦泉水芙絲，對這些全球品牌在國內市場進行品牌推廣和消費者培養。華彬快消品在中國深耕多年，建立了完善渠道網路，正在成為孵化品牌，連結品牌和市場，產品和消費者的平臺，這個平臺不是任何一個品牌獨有的，而是多個品牌可以共用的。”</p> <p align="justify">　　作為第一個自主研發、設計、銷售的功能飲料品牌戰馬，華彬給予了較高的期望和資源支援。盧戰說，任何一個品牌在被市場全面接受之前都要經過漫長的消費者培育，戰馬的市場策略更看重年輕消費者培育和渠道良性發展。在未來，對戰馬的市場開拓和品牌推廣也會循序漸進，在功能飲料領域繼續深耕，先佔領核心消費群體和重點消費場景的渠道。事實上，經過兩年的運營，戰馬已從默默無聞晉陞到國內能量飲料第二梯隊。</p> <p align="justify">　　談及未來的挑戰，盧戰表示，新技術、新媒體、新零售、新金融等快消品市場新時代呈現的複雜環境以及綜合作用的效應，必然會使市場競爭越來越激烈，品牌建設越來越難。企業要未雨綢繆，練好內功，做好現代化企業綜合管理，尤其是對創新變革的研究和投入。本月14日，盧戰就帶領華彬快消品集團主要高管陪同華彬集團董事長嚴彬去物美聯想橋店、多點總部集體考察並座談，有望展開全面戰略合作，率先在新零售領域試水。</p> <p align="justify">　　盧戰還補充到，健康的行業發展離不開良好的輿論氛圍和對謠言的打壓。建議中飲協和其他主管領導部門，針對不同細分領域企業的訴求，引導企業進行整體的宣傳規劃，進行行業教育，培養消費者正確的消費觀念，同時打壓破壞社會經濟正常秩序的言論和行為。</p></div> <div class="editor f14">[責任編輯：李航]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20181119_12113887", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201811/t20181119_12113886.htm" target="_blank" title="西湖大學與博智林機器人聯合研究院揭牌">西湖大學與博智林機器人聯合研究院揭牌</a></li> <li class="list-item single-line f14"><a 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