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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　近年來，伴隨共用經濟理念的流行和國內消費需求升級，民宿產業快速成長為旅遊業的一個重要新興業態，吸引了大批資本關注。</p> <p align="justify">　　國家旅遊部門統計數據顯示，截至2016年年底，我國共有53852家民宿，預計到2020年，民宿市場規模將高達300億元。</p> <p align="justify">　　一方面是行業高歌猛進，各方資本都想分一杯羹，另一方面，行業發展面臨的諸多短板日益凸顯，還需改進服務品質和用戶體驗。筆者認為，民宿業切忌“一哄而起，一哄而散”，野蠻生長只會帶來“眼看他起朱樓，眼看他宴賓客，眼看他樓塌了”！</p> <p align="justify">　　“刷單”透支行業公信力。遊客選擇民宿時，訂單量和真實評價是最重要的參考依據。但值得注意的是，民宿業“刷單”亂象叢生。一些人甚至靠“刷單”謀生，遊客看到的訂單數量或評價內容，都有可能是憑空編造的，有的網紅客棧甚至每天花千元左右“刷單”。雖然國家層面正在加大依法治理的力度，但短期內徹底改變這一現狀並不現實，還需加大治理力度，同時改變目前僅靠銷售額、點評分等排序規則，給誠信商家提供更多機會。</p> <p align="justify">　　服務影響消費體驗。民宿讓遊客在異地找到了家的感覺，這是其有別於傳統酒店的優勢。但在服務上，還需向傳統酒店業學習，制定規範的服務標準，比如衛生消毒、快速反應和解決問題、日用品配備等。筆者發現，有的民宿在住宅樓裏，有的在老小區，比如房間清潔消毒是否執行了酒店業標準、是否有電梯、小件用品是否齊全、垃圾能否及時清理、消防措施是否到位等，這些因素直接影響遊客的消費體驗，目前卻缺乏統一的標準。即便在同一連鎖品牌下，不同民宿的服務標準也不盡相同，不利於行業健康發展。</p> <p align="justify">　　安全隱患風險較大。酒店行業的消防監管比較嚴格，也有比較細緻的規範。但是，城市民宿一般由個人住宅改建，達不到特種行業許可證的辦理面積要求。雖然有關部門發佈了《農家樂（民宿）建築防火導則（試行）》，對民宿建築消防、防火作了細緻全面的引導和規範，但很多民宿並未達到規範要求。</p> <p align="justify">　　民宿業不僅能提升遊客消費體驗，而且在保護傳統文化、增加就業、拉動經濟發展等方面均有較大積極影響。在民宿業態熱鬧繁榮之下，有關各方還需切實出招，完善政策引導，加強監管力度，破除發展難題，讓民宿業走得更穩健。(王晉)</p></div> <div class="editor f14">[責任編輯：李奕均]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20181225_12125626", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> 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