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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　在我國電子商務規模不斷擴大的背景下，廣受關注的《中華人民共和國電子商務法》1日正式實施。從快速發展到規範提升，電子商務法的頒布實施，將使得電子商務領域真正實現有法可依。</p> <p align="justify">　　<strong>各方擁抱變化</strong> </p> <p align="justify">　　從表決通過到正式實施，電子商務法一直備受各方關注。平臺責任如何界定？雖然一系列問題有待法律實施後相關職能部門一一落實，但包括個人代購、網店經營者、電商平臺等各方主體已開始擁抱變化。</p> <p align="justify">　　國內許多網店店主都已主動採取應對措施。位於重慶的一家有機護膚品全球購網店負責人劉潼表示，她的店舖已在平臺公示執照。“電子商務法實施後，店舖或許會增加一些成本。”但她相信積累的客源和信譽，“即使成本有所上升，但從長遠看，市場規範、有序競爭是好事。”</p> <p align="justify">　　另一些沒有執照的網店經營者則開始集中申請。在杭州未來科技城“淘寶小鎮”，試運作不過3天，線上申請發放電子營業執照的數量已突破2000份。相關工作人員認為，隨著法規實施，申請將繼續保持熱度。</p> <p align="justify">　　與此同時，相關平臺也已開始適應變化。記者1日查詢淘寶網規則頁面時發現，淘寶官方已發佈了針對新法的操作指南（預告篇）。阿裏方面表示，後續淘寶還會陸續出臺實操篇對商家進行引導。</p> <p align="justify">　　電商平臺蘑菇街表示，針對電子商務法已組織了三輪商家宣導，幫助商家了解新的法律法規。</p> <p align="justify">　　<strong>促電商進入規範發展新階段</strong> </p> <p align="justify">　　近年來我國電商市場規模不斷擴大，見證了消費端持續爆發的強勁活力。根據中國網際網路絡資訊中心（CNNIC)的數據，截至2018年6月，我國網路購物用戶規模達到5.69億。</p> <p align="justify">　　與此同時，從國內淘寶到跨境電商、從平臺電商到社交電商，電子商務業已成為商業模式多樣、細分門類眾多、技術創新活躍的領域。</p> <p align="justify">　　浙江工商大學法學院教師王雲霞表示，電子商務法的出臺在電商蓬勃發展的背景下，對促進電子商務持續健康發展，鼓勵創新競爭、加強消費者權益保護等方面都具有重要的積極意義。同時，針對“默認勾選”“刪除差評”“大數據殺熟”等百姓網購過程中遇到的具體問題進行了明確規定，將規範電商發展。</p> <p align="justify">　　強制捆綁搭售、退還押金困難、微商假貨橫行投訴無門……面對目前電子商務領域暴露出的許多具體問題，電子商務法不失為一劑“對症良藥”。</p> <p align="justify">　　杭州網際網路法院副院長倪德鋒表示，電子商務法的頒布實施從一個側面表明瞭電子商務領域從快速發展向規範化發展的轉變。它的實施可以解決一些案件的司法“困境”。</p> <p align="justify">　　倪德鋒表示，例如此前取證難的問題，一些不利於平臺的證據，平臺會宣稱已經刪除，但現在電子商務法明確要求保留相關數據三年。又如關於經營主體的規定，可以解決一些網店店舖虛挂登記人讓消費者維權難的問題。</p> <p align="justify">　　上海大邦律師事務所律師遊雲庭認為，隨著電子商務法的實施，它對中小商家的主體身份、平臺的責任、技術規範等方面的規定，將對規範行業發展、保護消費者合法權益產生積極促進作用。</p> <p align="justify">　　<strong>未來：需在實踐中完善細則</strong> </p> <p align="justify">　　部分法律人士和專家表示，法律的生命力在於實施。電子商務法是進一步規範電商發展邁出的重要一步，未來仍需要執法、司法部門以良法促善治。</p> <p align="justify">　　王雲霞表示，電子商務法在實施後，仍需要關注和反壟斷法、消費者權益保護法等相關法律的銜接，比如電商平臺強迫商家“二選一”以及強制搭售等行為的處罰上。</p> <p align="justify">　　此外，由於涉及電子商務領域，包括數據交換、證據固定等技術問題也需要進一步優化。</p> <p align="justify">　　北京大學法學院教授薛軍舉例介紹，例如電子商務法規定，電子商務平臺經營者應當要求申請進入平臺銷售商品或者提供服務的經營者提交其身份、地址、聯繫方式、行政許可等真實資訊，進行核驗、登記，建立登記檔案，並定期核驗更新。未來進一步提升審查能力，確保提供證件是真實的、可驗證的就需要資訊的順暢交換。將來國家相關部門通過開放相關數據，能夠讓平臺經營者進行交叉驗證，可以確保將虛假文件審核出來。</p> <p align="justify">　　倪德鋒認為，面對電子商務領域紛繁複雜的業態、技術創新的活力，電子商務法實際上在鼓勵自由創新和維護規範有序之間尋求了平衡。法律實施後，很多具體問題需要司法權威判決，發揮案例的指導作用，以案例為網上行為法律邊界提供行為指引、價值導向，讓電子商務從業者有更多參考。（記者吳帥帥、張璇<span>）</span> </p></div> <div class="editor f14">[責任編輯：李奕均]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20190102_12127957", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201901/t20190102_12127935.htm" target="_blank" title="三星可折迭手機、電燈無線充 2019最期待科技產品">三星可折迭手機、電燈無線充 2019最期待科技產品</a></li> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201901/t20190102_12127915.htm" target="_blank" title="沐改革春風擔大企重任康師傅連續三年獲央媒點讚">沐改革春風擔大企重任康師傅連續三年獲央媒點讚</a></li> <li class="list-item single-line f14"><a 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