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align="justify">　　回望2018，錢治亞介紹，截至2018年12月31日，瑞幸咖啡已在全國22個城市開設了2073家門店，其中實體門店1897家，外賣廚房店176家，已完成2018年初設定的2000家門店計劃。錢治亞稱，瑞幸咖啡2019年將新建2500家門店，門店總數將超過4500家，“到2019年底，瑞幸咖啡將超越星巴克成為中國最大的連鎖咖啡品牌。”</p> <p align="justify">　　中國是星巴克增長最快的市場，就在上個月，星巴克也曾表示，將在未來四年內將其在中國的店面覆蓋率從在150個城市的3600家提高到跨越230個城市的6000家。由此可預判，瑞幸咖啡與星巴克之間就門店佈局的競爭，將愈演愈烈。而在外賣業務方面，雙方的“戰火”預計也將持續。</p> <p align="justify">　　此外，錢治亞還在會上公佈了一系列瑞幸“全速前進”的具體數據，瑞幸咖啡在北上廣等一線城市核心區實現了500米範圍內100%覆蓋，顧客步行5分鐘就能觸達；已有1254萬用戶，過去一年銷量達到8968萬杯；用戶自提比例上升至61%，3個月內的復購率大於50%；外賣配送平均時長也降低至16分43秒，配送30分鐘超時率僅0.4%。</p> <p align="justify">　　<strong>“戰略性補貼和預虧是長期性的”</strong> </p> <p align="justify">　　近日，瑞幸咖啡被曝出2018年前9個月累計虧損8.57億元的消息，“瑞幸咖啡虧損8億元”話題也被送上熱搜，對此，瑞幸咖啡聯合創始人、CMO楊飛在會上回應稱，“瑞幸咖啡戰略性補貼和預虧是長期性的，虧損8億完全符合預期。”他表示，瑞幸咖啡的付出體現在開了2000多家直營門店，擁有1000多萬真實消費用戶等，在把市場打透、教育市場方面需要付出成本。</p> <p align="justify">　　針對瑞幸接下來的補貼政策，楊飛表示，通過補貼迅速佔領市場是公司既定戰略，會一直持續，但具體形式會保持靈活和適度原則。從形式上，瑞幸會逐步降低充贈門檻，加大發券補貼力度。楊飛稱，“用適度的補貼獲取市場規模和速度是非常值得的。可以肯定的是，我們會持續補貼，3到5年內長期堅持。”</p> <p align="justify">　　據了解，瑞幸咖啡在上個月完成了2億美元B輪融資，投後估值22億美元。本輪融資完成後，將聚焦在產品研發、創新科技以及業務拓展等方面。楊飛補充道，“融資還有一個用途就是補貼用戶、擴大市場。數據顯示2017年中國大陸的咖啡每人平均年消費僅4杯，這個市場的增量空間巨大。相信因為瑞幸的存在，能將這個數字做大幾倍。”在楊飛看來，瑞幸咖啡的補貼策略是一次消費平權，“咖啡不是奢侈品，必須打回合理價格。”他表示。</p></div> <div class="editor f14">[責任編輯：李航]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20190104_12128896", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201901/t20190104_12128883.htm" target="_blank" title="蘋果多年來首次降低營收預期大中華區“背鍋”">蘋果多年來首次降低營收預期大中華區“背鍋”</a></li> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201901/t20190104_12128876.htm" target="_blank" title="國家郵政局：預計今年完成快遞業務量600億件同比增20%">國家郵政局：預計今年完成快遞業務量600億件同比增20%</a></li> <li class="list-item 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