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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　代購微商行業隨著電商法走向合法經營，用戶不至於被“朋友”坑了無處討公道，這才是代購微商“朋友圈”的真正價值體現。</p> <p align="justify">　　2019年1月1日，電商法正式實施。對於以前遊走在灰色地帶的微商、代購們，之前的“朋友圈”玩法顯然行不通了。所以不少微商、代購採取了新的應對舉措，比如有的代購在朋友圈發佈了“停更通知”，並提示必要時只接受微信語音，規避敏感詞彙；有的代購表示只接受支付寶付款，拒絕微信轉賬，甚至還有代購變身“靈魂畫師”，用手繪圖代替產品照片。</p> <p align="justify">　　微商、代購從最初的零星交易，以親朋好友關係為依託，逐漸延伸至更大的圈層，形成規模化交易。在這個過程中，最初的“幫忙”實質上已經成為典型的商品交易，而且還涉及跨境層面，也就對現有法律法規提出了新的挑戰。電商法的出臺，對代購微商的規範化經營提出了相應監管舉措，包括微商、代購在內的電子商務經營者也需要辦理市場主體登記，並且依法納稅。由此形成了兩層意義，第一是確立了代購微商的市場運營主體身份，第二是要求代購微商承擔與其他市場主體同等的義務。</p> <p align="justify">　　隨著電商法正式實施時代的到來，代購微商的“朋友圈”生態也將發生變化。如果嚴格遵照電商法，履行註冊登記及納稅手續，用戶通過代購微商獲取商品及服務的成本將有所提升。但與此同時，用戶的合法權益也將獲得更多的保障，遇到假冒偽劣等問題及糾紛時，在後續投訴、維權上，可以獲得監管部門的支援，也不會擔心代購微商以往一拉黑就能跑路的現象。</p> <p align="justify">　　對於代購微商來說，電商法其實也會帶來多重收益。近年來，由於代購微商的低門檻進入，導致整個行業發展過快而良莠不齊，對消費者的權益損害現象時有發生，也造成微商代購群體的市場口碑一再受損，誠信經營的代購微商也就牽連其中。電商法對於違規違法問題的處罰加重，有助於推動整個微商代購行業的生態凈化，也就能讓良幣驅逐劣幣，行業發展更為良性。</p> <p align="justify">　　由此，電商法是在重構代購微商的“朋友圈”——代購微商與用戶之間的關係被明確，朋友照做但更為本質的市場契約也得以凸顯；代購微商行業隨電商法走向合法經營，用戶不用花大力氣去分辨“真朋友”和“假朋友”，不至於被“朋友”坑了無處討公道，這才是代購微商“朋友圈”的真正價值體現。</p> <p align="justify">　　當然，電商法對於微商代購的監管，還需接下來進一步細化和完善。比如有人提出：朋友之間的幫忙與交易之間如何分辨，是否也要納入電子商務經營者等問題，還存在模糊地帶。這些問題可以隨著線上交易大數據體系的完善得以解決。比如幫忙的次數是否超出正常範圍、成交價格與成本價的差價是多少，一旦有相應的數據追溯，就能夠更加有效地厘清相應邊界，有利監管。</p> <p align="justify">　　電商法來了，代購微商的“朋友圈”怎麼辦？顯然，按照新法去執行，對應盡責任切實履行，同時也積極反饋實際運作中存在的各種問題，助力有關部門的後續法律完善，這就是代購微商及“朋友”們應該做的事。</p></div> <div class="editor f14">[責任編輯：李奕均]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20190104_12128899", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201901/t20190104_12128883.htm" target="_blank" title="蘋果多年來首次降低營收預期大中華區“背鍋”">蘋果多年來首次降低營收預期大中華區“背鍋”</a></li> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201901/t20190104_12128876.htm" target="_blank" title="國家郵政局：預計今年完成快遞業務量600億件同比增20%">國家郵政局：預計今年完成快遞業務量600億件同比增20%</a></li> <li class="list-item single-line f14"><a 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