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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　在國外傳統購物季，電商成為許多國外消費者購物的重要方式。隨著中國跨境電商的發展，以阿里巴巴全球速賣通為代表的中國跨境電商平臺在全球消費市場扮演起越來越重要的角色。</p> <p align="justify">　　“2018年，速賣通不僅在俄羅斯、西班牙等幾個傳統市場增長迅速，在沙特、波蘭等過去大家較陌生的市場也呈現高速增長。這些國家和地區的市場空間很大。”阿里巴巴全球速賣通國家拓展負責人張琪說。</p> <p align="justify">　　阿里巴巴全球速賣通總經理王明強告訴記者：“近年來，速賣通在‘一帶一路’市場上一直保持高速增長勢頭。德國、波蘭、土耳其、沙特、白俄羅斯、葡萄牙、黎巴嫩等國家網購成交額增長迅猛。”</p> <p align="justify">　　事實上，中國跨境電商平臺已經成為越來越多國外消費者的日常消費選擇。2018年9月份，速賣通宣佈，其累計成交用戶已突破1.5億人次，全球範圍內每月訪問速賣通的消費者超過2億人次。這一可觀數字的背後，除了全球速賣通在技術、服務等方面擁有優勢之外，也因中國製造的產品正越發受到全球市場歡迎。</p> <p align="justify">　　“我們統計銷售數據後發現，過去在歐美市場受到歡迎的中國產品主要是在中國生產的長尾商品。近年來，中國製造的高品質主流消費品在國外市場銷量不斷攀升。例如，國產掃地機器人就廣受歐美主流市場熱捧。”王明強說。</p> <p align="justify">　　良好的增長態勢也讓速賣通對加大開拓國外市場的前景充滿了信心。“面對來自世界各國、說著不同語言、有著不同文化習慣的消費者，我們需要結合自身技術優勢和本土化運營策略開拓市場。”王明強說，“速賣通主要通過這些舉措實現用戶和商品之間的高效匹配。一是通過大數據分析和個性化演算法技術，幫助商家制定商品推薦、服務、價格等相關策略。二是精準優化語言和翻譯工具，幫助不同語言的用戶完成交易。三是針對不同國家、地區採用差異化物流、定價、行銷策略。四是撬動各國社交力量，加強本地化行銷合作。”</p> <p align="justify">　　然而，對於中國跨境電商平臺來說，要在情況紛繁複雜的國外市場站穩腳跟，面臨的困難同樣不少。其中，支付問題和物流體系不發達的問題很突出。2013年3月份，速賣通在俄羅斯促銷，產生了17萬個訂單，但當時俄羅斯郵政系統日處理能力只有3萬個包裹。同年，速賣通與俄羅斯郵政、中國郵政合力解決物流問題。中國郵政開始增加航班，俄羅斯海關提升清關人力，速賣通與俄羅斯郵政系統同步互通訂單資訊，大大提升清關、分揀效率，使包裹配送時效從原來的50天縮短至7天。2018年以來，速賣通在法國、波蘭、西班牙等國家也與當地郵政系統展開了合作。</p> <p align="justify">　　儘管如此，王明強表示，解決物流最後一公里問題依然是一個不小的挑戰，“其他國家的物流能力與中國相比普遍差距比較大，海外物流公司能力不強，我們還是主要依靠當地郵政系統，所以我們已經在搭建更多商業快遞專線線路”。（袁勇）</p></div> <div class="editor 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