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<div>　　本次京東超市年貨節，聯合食品飲料、酒水、數位電子等多品類，月盛齋、五芳齋、德州扒雞、魯花、可口可樂、瑪氏、桂格、安佳、松下等國內外“老字號”品牌打破次元壁集中亮相，線上線下充分聯動，帶貨能力驚人，成為2019電商年貨節的點睛之筆。</div> <p align="justify">　　<strong>電商史上首次中西合璧年貨節</strong> </p> <p align="justify">　　電商行業的發展不僅帶火了618和雙11，因為春節在國民心中無可替代的意義，年貨節也成為中國百姓心中重要的日子，在年貨節期間通過電商平臺採購年貨，已經成了很多家庭的習慣。近年來，年貨節從線上發展到如今的線上線下無界聯合，從聚焦傳統老字號地區品牌到擴大到更廣的品類範圍，本次京東則破天荒的同時聯合中華老字號和國外的經典品牌，舉辦中西合璧的“金豬年貨節”。</p> <div>　　本次京東超市年貨節在世貿天階的年貨大街設置了四大板塊：年貨大街、遊藝區域、展覽區域和舞臺區域。除了年貨大街品牌中外薈萃，在全部佈置和環節設置上也都兼顧了中西文化與元素，給消費者耳目一新的感受。如入口有中式傳統門廊也有羅馬風格的門柱，表演節目有中國的戲曲和來自歐美RAP的混搭等，遊藝區域中不僅有踢鍵子、抽陀螺等傳統遊戲，還有“舶來”的娃娃機、投籃機等外國遊戲。尤其是現場中華老字號品牌和國外百年品牌正面“硬剛”，在展覽區分別展示各自的歷史沿革和品牌文化，幫助消費者感受國內外產品不同精彩的同時，深入了解品牌故事與魅力。</div> <p align="justify">　　快速崛起的中國在國際舞臺上備受矚目，熱鬧喜慶的春節也隨著中國影響力的提升走出國門，成為全球性的歡慶節日，京東超市此舉也正是東西方文化交流融合的縮影，生動詮釋出全球同賀中國年的新潮流。</p> <p align="justify">　　<strong>京東欲攜中華老字號揚帆出海</strong> </p> <p align="justify">　　京東超市年貨節以創新形式，融合國內和海外知名“老字號”品牌，不僅迎合了當下消費者購物買全球的趨勢，也為中外品牌搭建了交流協作的平臺。以本次年貨大街為起點，京東超市將在2019年推出系列中外傳統品牌交流活動，在消費人群拉通、品牌行銷、跨界創新等無界零售方面，推動中外品牌商深入合作、相互學習。</p> <p align="justify">　　京東作為中華老字號企業主要的合作電商平臺，積極響應國家關於促進老字號企業改革創新發展的號召，近年來聯合各地政府、協會，借助京東集團優勢，攜手老字號品牌開闢和創造了 “開拓市場、提升管理、創新模式”的新思路和新成績。2018年，京東聯合13省市中華老字號協會及100余家老字號企業聯合成立了中華老字號無界零售發展聯盟，老字號品牌環比增速超3倍，銷售額已經突破百億。</p> <p align="justify">　　本次在為中華老字號企業建立了海外傳統品牌朋友圈之後，2019年，京東超市還將為老字號企業打通海外新通路，通過參與國外的知名展銷會等形式，幫助中華老字號企業樹立海外形象與影響力。京東還將繼續發揮數據與運營優勢，在無界零售端賦能老字號，開啟中華老字號的新潮代。</p> <p align="justify">　　京東商城旗下的京東超市是中國線上線下最大超市，經營商品以母嬰、食品飲料、酒類、家清紙品、個人護理、寵物生活、園藝、進口商品等品類為核心，此外還包括生鮮、美粧、居家生活類商品。截至2018年，自營品牌超過15000個，入駐的第三方店舖超過40000家。第三方數據顯示，京東超市是嬰幼兒配方奶粉、嬰兒紙尿褲、進口牛奶和衝飲穀物等品類市場零售份額全渠道最大的零售商；也是男士護膚、白酒、葡萄酒、啤酒、牛奶、食用油、水飲、咖啡、糖巧、餅乾、膨化食品等品類線上零售份額最大的零售商。京東超市年銷售額已超千億元。在2017年三季度，京東超市實現了讓10個品牌年銷售過10億元、100個品牌年銷售過1億元的“雙百億俱樂部”的目標。</p></div> <div class="editor f14">[責任編輯：李航]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, 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