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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　中新網1月25日電今天上午，2018百度商業盛會暨品牌數字資產榜頒獎典禮在北京舉行。快手作為短視頻領域代表產品，憑藉堅實海量的用戶基礎、超高連接活躍度，以及優秀的品牌經營能力，成功拿下“最具價值國民短視頻APP獎”這一榮譽，成為數字界品牌“福布斯榜”上榜品牌。</p> <p align="justify">　　據悉，百度品牌數字資產榜，通過品牌的資訊庫存量、連接活躍度、口碑推薦量等不同維度進行評判，充分解讀與展現品牌核心價值，也被譽為數字界的品牌“福布斯榜”。此次是百度第六次發佈品牌資產榜，每一年榜單的發佈，都是歲末行銷界一次重要的總結。而此次快手上榜，也直接體現了快手品牌自身具有的強大品牌競爭力和影響力。</p> <p align="justify">　　此外，由於時值新年這一重要的行銷節點，打出“記錄世界，記錄你”口號的快手在品牌方面也動作頗多，不僅發佈了《在快手，看見每一種生活》2019跨年廣告，請來小鎮裏的無用發明家“耿哥”、回到家鄉加工松茸的藏族少女“迷藏卓瑪”，以及鏡頭外卸下光環的謝娜和黃渤，向用戶傳遞每一個普通人最真實的生活模樣，也讓用戶通過另一種方式參與其中，獲得情感上的滿足。與此同時，快手還通過15張影像版和85張純文字版KV，100句文案描述了100種在一二線城市中看不到的生活場景，體現著每一種生活都值得被記錄的品牌態度，深化品牌調性。</p> <p align="justify">　　而在剛剛開始春運大潮中，快手也通過記錄一群“特殊”騎手的返鄉全程，設置暖心驛站的方式，進一步拉近與用戶之間的距離。據統計，在春運期間，有超過40萬人在廣東務工的人通過騎摩托車的方式返鄉。今年春運，快手為返鄉的鐵騎用戶們準備了安全頭盔和騎行防護裝備，並將全程真實記錄他們返鄉路上無數的溫暖瞬間，還在沿途的“快手暖心驛站”中為騎行大軍提供薑茶、泡麵、暖寶寶、充電寶等補給，整個活動在快手平臺內外都引起強烈反響。作為國民短視頻平臺，快手不僅傳承春節文化，也引領了新的春運文化。</p></div> <div class="editor f14">[責任編輯：李航]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20190125_12135761", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201901/t20190125_12135756.htm" 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