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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　中新網2月13日電如今，鮮花消費已成為年輕人和女性的日常悅己方式。2019年情人節將至，淘寶提前發佈《2019情人節鮮花大賞》，解鎖各個年齡段、各個地域人群消費鮮花，度過情人節的方式。值得注意的是，淘寶數據顯示，2017年情人節鮮花消費中70%為男性，而2019年情人節鮮花消費群中則有60%為女性。</p> <p align="justify">　　淘寶數據顯示，今年消費訂單猛增69%，其中玫瑰訂單大漲220%，鬱金香等高端花品銷量高攀130%，成為年輕人最時髦的花品選擇。</p> <div>　　從時間上來看，淘寶上的情人節消費已經提前到四五天開始，其中一線城市消費鮮花佔比25%，二線城市則佔比32%。具體到城市排名上，上海、北京、深圳牢牢佔據前三，杭州躋身第四。成都、武漢、蘇州、南京等二線城市紛紛上榜top10。</div> <p align="justify">　　據了解，一線及省會城市消費者更加偏愛“同城配送”，享受“當天下單，當天送達”服務。淘寶數據顯示，南方城市消費者遠遠比北方城市更偏愛這項服務，訂單量居於前五的城市皆為南方城市，例如上海、廣州、杭州、深圳、蘇州。</p> <p align="justify">　　女性不僅喜歡買花悅己，還把情人節過出了母親節的味道。有“剁手黨”表示，“50後、60後的媽媽們也要過節呀。”據淘寶數據，2019年情人節前夕，有近40%女性消費者選擇購買鮮花送母親。</p> <div>　　曾經，藍色妖姬是情人節最火單品，如今，這類人工染色玫瑰的淘寶銷量已經大幅下滑。淘寶數據分析，江浙沿海一帶的消費者最喜歡購買粉色、明黃色玫瑰，而中部西部城市消費者則更加偏愛傳統紅色玫瑰，紫色玫瑰亦在偏好之類。相比去年，紅色玫瑰的銷量已經下滑近5%，粉色、紫色、白色、香檳色玫瑰開始冒頭，增幅均超過1倍。</div> <p align="justify">　　相比年輕人熱衷購買玫瑰為禮，淘寶數據顯示，已婚35歲以上消費人群則更加注重實用性。相比玫瑰，他們更加偏好百合、洋桔梗這類花期更持久的花品，寓意百年好合。(趙小燕黃慧)</p></div> <div class="editor f14">[責任編輯：李航]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20190214_12139620", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201902/t20190214_12139614.htm" target="_blank" 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