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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="left">　　近年來，手機多個子品牌相繼問世，但又命運不同。</p> <p align="left">　　在手機發展史上，多個手機的子品牌橫空出世，華為的榮耀、中興的努比亞、金立的IUNI、魅族的魅藍、酷派的大神……為了完善產品線，使品牌向縱向延伸，手機巨頭們在子品牌的擴充上不遺餘力，然而真正能在市場上嶄露頭角的，並不多。如華為與榮耀已幾乎脫離了“父子”關係，更像是“兄弟”，榮耀曾多次被傳或從華為獨立；而紅米則主打低端手機市場，如今醞釀全面發展。</p> <p align="left">　　這些子品牌在成立之初，大多保持獨立的團隊運營模式，與母品牌定位各異，然而經歷殘酷的競爭後，它們如不能站穩腳跟，則逃脫不了被收編、合併或終結的命運。</p> <p align="left">　　從步步高集團分拆出的OPPO、vivo，以出色的行銷和高性價比在年輕消費群中打開了市場；從華為手機項目衍生出的榮耀，如今已躋身主流品牌的陣營，有望單飛。</p> <p align="left">　　而更多的子品牌已經銷聲匿跡。“奇酷”和“大神”正式統一為360手機品牌；IUNI由於內部換帥、產品定位模糊不清，被金立放棄；魅族的魅藍因產品線出現過多衝突而淡出；ZUK在聯想集團總體戰略的改變下被“捨棄”。</p> <p align="left">　　不過，在競爭與機遇並存的2019年，眾多手機子品牌開始萌發，或得到回歸。然而歷史告訴我們，在這樣一個複雜多變的市場中，如若不能尋找到突破之路，實現自己的使命，那麼這些子品牌依舊將難逃被棄的命運。</p> <p align="left">　　隨著國產手機廠商出海潮的興起，這一激烈競爭也隨之轉移到了海外市場。國產手機廠商的眾多子品牌也在海外市場快速出擊。</p> <p align="left">　　可以預見，未來還是會有更多的國產品牌為了在國內市場用對手那麼“虎口奪食”、在國外市場打響知名度，成立全新子品牌。</p> <p align="left">　　顯然，與2012年、2013年的網際網路子品牌潮流不同，2019年，各大廠商紛紛推出子品牌，主要目的在於進一步發掘市場潛力，打破沉寂的市場格局。通過一系列的佈局，國產手機巨頭們基本形成了“主品牌+子品牌”的戰略佈局，在變幻莫測，5G、折疊屏等技術革新下的手機市場，一場多維度、深層次的市場競爭即將打響。(刻舟)</p></div> <div class="editor f14">[責任編輯：李奕均]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20190218_12140125", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list 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