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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　中新網2月19日電今年春節全國零售和餐飲企業銷售額突破萬億元，支撐起萬億元銷售額的是兩個消費趨勢：消費品質化和渠道下沉——以車厘子為代表的一批中高端差異化商品正在成為人們餐桌主角，同時三四線城市的消費力也持續爆發。</p> <div>　　2019年春節接近尾聲，一年中持續時間最長的零售高峰期也漸漸落下帷幕。剛剛過去的一年並不平靜，但並未影響到人們的消費熱情。春節期間，水果消費市場飛速增長。根據國內水果零售品牌百果園的銷售數據，2月2日-2月12日 (臘月二十八-正月初八)期間，春節銷售總額3.6億元，銷售總量近13000噸，比同期增長近30%。</div> <p align="justify">　　這是消費升級的宏觀體現，從消費需求看，健康和高品質已經成為人們春節消費的新選擇，在食品生鮮品類中，進口水果海鮮越來越多地出現在家庭餐桌上。僅10天時間，百果園新推出的草莓品牌招牌冬草莓——“紅芭蕾”就銷售了近3000萬元；水果大軍裏車厘子仍然獲得青睞，消費額達8000多萬元，比去年同期增長了53.2%。</p> <p align="justify">　　車厘子是近些年尤其受年輕人歡迎的水果，國內82%的進口車厘子來自南美國家智利。由於種植技術和種植環境要求較高、保鮮期較短、物流費用較高，車厘子市場價也普遍較高，網友戲稱“有些人表面上光鮮亮麗，背地裏卻連車厘子都吃不起”，財務自由的若干等級裏由此衍生了“車厘子自由”一詞。</p> <p align="justify">　　車厘子不僅僅是一線城市白領們喜歡的下午茶，也是三四線城市水果消費的寵兒。春節期間，筆者回鄉就發現，三四線城市的家庭餐桌上，車厘子已經是常見的待客水果，他們對高品質生鮮食品的重視程度不亞於一線城市白領。</p> <p align="justify">　　來自多個線上與線下零售企業的消費數據都顯示，相比一二線城市零售額的下跌，三四線城市涌現出巨大消費潛力。位於河南省南端的地級市信陽，與湖北安徽接壤，處於中國地理南北分界線上，經濟形態以農業為主，信陽毛尖遠銷海內外。“信陽是百果園第一批進駐的四線城市，作為渠道下沉的重要戰略部署，2017年12月正式開區，目前已有7家門店。”信陽片區負責人夏起艷表示，信陽今年春節的銷售額相比去年同期增長107.1%，平均客單價高達105元。</p> <p align="justify">　　信陽人愛吃水果，在百果園2018年春節消費數據報告中，信陽門店銷售額環比增長231%，在百果園佈局的所有三四線城市中，消費增長潛力排行第二；今年百果園春節的銷售情況顯示，信陽人購買最多的三種水果分別是：進口車厘子，招牌紅芭蕾草莓和榴蓮，同時偏好購買整件水果。</p> <p align="justify">　　值得注意的是，從市場規模來看，線下消費仍是主力。百果園線下門店超3600家，春節期間客流量達385萬人次。“非春節期間我們線下佔比80%左右，春節期間線下銷售佔整體的90%以上。”百果園內部員工表示，門店春節不打烊，到店消費的比例明顯提高了，同時通過門店的社群還提供尋找走失老人或寵物等幫扶服務。</p> <p align="justify">　　春節是一個家人團聚的儀式，水果是傳遞溫情的紐帶。因為人與人之間的互動，水果店因此才有了溫度，節日也被賦予更多意義。</p></div> <div class="editor f14">[責任編輯：李航]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20190219_12140743", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201902/t20190219_12140723.htm" target="_blank" title="臺當局稱核廢料無法處理學者批：看主事者有無決心">臺當局稱核廢料無法處理學者批：看主事者有無決心</a></li> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201902/t20190219_12140706.htm" target="_blank" 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