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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　共用單車目前面臨的最大難題就是盈利，如何實現健康、可持續的運營，是必須考慮的問題。小藍與摩拜在此時適當漲價，可以視為共用單車經營調整的信號之一。</p> <p align="justify">　　共用單車漲價了！據央廣報道，小藍單車近日宣佈從3月21日起，在北京實行新的計費規則，起步價由每30分鐘1元更改為每15分鐘1元，超出時長後為0.5元/15分鐘。隨後，摩拜單車也宣佈將從4月8日起，在北京執行新版計費規則，其中起步價由每30分鐘1元更改為每15分鐘1元。調整之後，兩家共用單車騎行1小時的價格都將達到2.5元。</p> <p align="justify">　　對此，有網友擔心共用單車會越騎越貴，覺得在繼失去“車厘子自由”“香椿自由”“外賣自由”後，消費者即將失去“共用單車自由”。在我看來，共用單車目前適當漲價是可以理解的。</p> <p align="justify">　　兩家企業漲價理由幾乎都是為實現健康、可持續的運營，繼續為用戶提供滿意的服務，這其實也是實情。這兩年，共用單車領域競爭激烈，加之一些企業管理經營不善，基本上只能做到收支平衡，一些企業甚至出現虧損。騎車費上難賺到錢，就打用戶押金的主意，甚至出現用押金做其他投資的情況，導致用戶頻頻抱怨退押金難。</p> <p align="justify">　　在個別共用單車企業從爆髮式成長到迅速破產後，在個別共用單車被資本收購之後，整個共用單車行業的競爭環境和市場格局也趨於穩定，目前面臨的最大難題就是盈利，如何實現健康、可持續的運營，是必須考慮的問題。小藍與摩拜在此時適當漲價，可以視為共用單車經營調整的信號之一。</p> <p align="justify">　　此外，3月1日發佈的《交通運輸新業態用戶資金管理辦法(試行)》明確，共用單車預存資金不得超過100元，運營企業只能將用戶預付資金用於其主營業務，不得用於不動產、股權、證券、債券等投資及其他借貸用途等。這一規定也旨在讓共用單車企業回歸角色本身，好好做管理、做運營。</p> <p align="justify">　　其實大可不必擔心共用單車會越騎越貴。眼下，共用單車並非壟斷行業，價格是市場機制的核心，是最靈敏的調節手段。假如有共用單車企業把價格調得太高，而服務卻沒有提升，便很有可能“掉粉”。何況，時下共用單車有很多可以替代的方式，比如走路、乘坐公交車、地鐵等，各地的交通部門也在通過提升運力、優化線路設計，打通公共交通出行的“最後一公里”。</p> <p align="justify">　　對於共用單車行業，我們情願它處於一個在意騎行費的穩定發展期，而不願它處於一個瘋狂吸納押金、再把鉅額押金挪作其他投資的爆髮式增長階段，情願它成為一種以用戶體驗為導向的服務型競爭，而不願它成為一種以量取勝的粗放式競爭。（李秀榮）</p> <br-interchange-newline> </br-interchange-newline></div> <div class="editor f14">[責任編輯：李奕均]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, 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