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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　近日，國通快遞宣佈全網停工，所有員工即日起放假。此前，如風達也于3月11日宣佈業務暫停；安能物流收縮業務，專注快運；全峰、優速也舉步維艱……隨著快遞行業的發展，市場競爭進一步加劇，近來，中小快遞企業接連被曝出停運、收縮業務和被收購的新聞。在順豐、“四通一達”等巨頭企業和新入場者的夾擊下，中小快遞企業面臨的生存挑戰受到市場的關注。</p> <p align="justify">　　3月22日，國通快遞人事部下發了一份停工放假的通知，稱自2018年以來公司經營困難，處於嚴重虧損狀態，目前已經處於停工狀態，預計未來將長期停工。稍早前，另一家中小快遞企業如風達也宣佈暫停業務，快遞實際業務陷入全面停擺，恢復時間不定。</p> <p align="justify">　　激烈競爭下，中小快遞企業最近頻頻出現經營難題。對此，郵政發展研究中心主任趙國君在接受記者採訪時表示，我國的快遞市場發展趨於成熟，快遞物流企業正在走過粗放競爭的發展階段，向高品質發展方向邁進。</p> <p align="justify">　　“快遞巨頭企業佔據了大部分市場並在各自領域定位清晰、擁有相對固定的用戶群體，對於國通等中小型快遞行業來說，在服務、資金、網路、資訊技術、倉儲管理、配送時效等方面沒有任何優勢的前提下，與頭部公司競爭異常艱難。”趙國君表示，在快遞巨頭企業規模化、集約化、資本化發展的勢頭面前，中小快遞企業的生存空間正在不斷縮減。</p> <p align="justify">　　那麼未來中小快遞企業該何去何從？北京市法學會電子商務法治研究會會長邱寶昌在接受記者採訪時表示，中小快遞企業想要生存下去應避免低價格等惡性競爭，從無序競爭走向公平競爭。與此同時，應把員工當客戶，降低員工流失率，打造相對固定、專業的員工團隊，從而為客戶提供高品質的服務體驗。</p> <p align="justify">　　在趙國君看來，中小快遞企業需要尋找自己擅長的細分市場領域，並在此細分市場做精做專，比如打造本地化的投遞網路、在鄉鎮和邊遠地區提供最後一步落地服務以及目前尚在發展的冷鏈物流、智慧物流、新零售等。</p> <p align="justify">　　此外，趙國君認為，中小企業還可以與行業巨頭進行合作，利用巨頭企業已搭建好的技術+網路平臺，產生聚合效應，實現資源整合，達到互利共贏。比如為各大快遞企業解決“最後一公里”等。</p> <p align="justify">　　“只要中小快遞企業避開同質化競爭，深耕本地化、局域化的細分市場，未來還是有發展空間的。”趙國君說。（記者甘皙）</p> <center> <table width="40%" align="center" border="0"> <tbody> </tbody> </table> </center></div> <div class="editor f14">[責任編輯：李航]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, 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