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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　起步較晚的中東電商市場被視為快速成長的“潛力股”。《阿拉伯商業週刊》報道稱，2018年，中東地區線上購物交易量增長了44%，預計到2022年其產值可達480億美元。</p> <p align="justify">　　“5年前，大多數中東消費者還習慣於到實體店消費，如今很多人開始在網上購物。而且他們更傾向於使用手機應用線上購物。”在日前舉行的阿拉伯商業技術論壇上，普華永道一名相關負責人表示。在對全球2.5萬名消費者進行調查後，普華永道發現，來自埃及、阿聯酋和沙特等中東國家的消費者，使用線上購物網站和通過手機網購的比例均已經高於世界平均水準。</p> <p align="justify">　　“這幾年，線上購物正快速走進我們的生活。”埃及愛資哈爾大學學生哈蒂加剛收到前幾天網購的包裹，她在網上買了一塊移動硬碟，價格比實體店便宜不少。“網上購買一些商品更有價格優勢，而且送貨到府讓購物變得更加輕鬆。我的很多同學也都在使用網購。”哈蒂加說。</p> <p align="justify">　　分析認為，中東地區發展電子商務具備良好的條件。戰略諮詢公司貝恩今年2月發佈的報告指出，阿聯酋和沙特等海灣國家的網路基礎設施完善，智慧手機和社交媒體普及率高，埃及是網民上網時間最多的國家之一。這些條件為電商快速發展提供了基礎。實體店商品選擇種類有限、龐大的年輕消費群體喜歡嘗試新鮮事物等因素也促使消費者更多嘗試線上購物。</p> <p align="justify">　　中東地區電商市場的巨大潛力吸引了投資者的高度關注。2016年11月，阿聯酋企業家穆罕默德·阿拉巴爾聯合沙烏地阿拉伯主權財富基金投資10億美元，對標亞馬遜和阿里巴巴，在中東打造了本土電商平臺Noon；2017年3月，亞馬遜以5.8億美元收購本土領先的電商公司Souq，從而進入當地市場；2018年6月，電商平臺易貝與Noon簽署合作協議，中東地區的用戶可以通過Noon直接下單購買易貝的商品。此外，一些中國公司也積極在該地區佈局，取得了不俗的成績。</p> <p align="justify">　　當前，中東線上購物的發展也面臨一些問題。由於對線上支付的不信任和對提前支付的擔憂，很多消費者更傾向於選擇貨到付款的方式購買商品。貝恩公司的分析認為，貨到付款導致更大概率的退貨和交付失敗，並且增加了運營和回款的壓力，同時也限制了商家對物流合作的選擇。此外，配送服務效率不高也飽受批評。阿聯酋海灣巔峰物流公司主席謝裏實表示，商品延遲交付和配送時間過長已經成為消費者抱怨最多的問題。</p> <p align="justify">　　（本報開羅電）</p> <p align="justify">　　<span id="paper_num">《人民日報》（ 2019年05月08日 17 版）</span> </p></div> <div class="editor f14">[責任編輯：李奕均]</div> </div>  <div class="page-number"> <script 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