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<p>　　“小時候拿著5角錢跑去小賣部，買瓶沙示汽水喝是最快樂的事，沒想到現在會在大灣區購物節買到。”9月10日，在北京居住的廣州人林先生在天貓下單了一箱亞洲汽水，準備和發小一起分享回味。</p> <p>　　創于1946年的亞洲汽水根植于廣東，曾是亞洲最大的汽水廠之一。1992年，亞洲汽水一度銷聲匿跡，成了“時代的眼淚”。在沉寂數十年後，亞洲汽水通過入駐電商平臺再次進入大眾視野。</p> <p>　　“沙示汽水特殊的清涼口味，讓很多年輕人覺得新奇。現在年輕人網購時，常常會調侃問我們客服哪個是紅花油味，哪個是風油精味。這些反饋刷新我們對品牌的認知，也讓我們重新思考產品的定位。”香雪亞洲CEO何文鋒表示，在首屆粵港澳大灣區購物節期間，亞洲汽水推出的城市文化限定款“廣州靚版”沙示汽水，成了年輕消費者的“新寵”。</p> <p>　　在首屆粵港澳大灣區購物節期間，美食、美粧、數位、家電、個護、家居、服裝等領域的100余個產業帶、29.8萬個知名品牌、1300多萬件商品在電商平臺上亮相。粵港澳老字號是此次購物節的一大亮點，包括香港的美心月餅、馬百良、奇華餅家，澳門的英記、永輝，以及廣東的陶陶居、皇上皇、王老吉等品牌。</p> <p>　　歷經歲月洗禮，老字號沉澱了數代人的美好記憶和情感，也傳承著數十年乃至上百年的精湛工藝。面對激烈的市場競爭，很多老字號使出渾身解數，跟新時代接軌，與新需求合拍，搭上電商快車道，加速發力“新國潮”。</p> <p>　　“亞洲汽水早年風靡粵港澳，在大灣區有較好的受眾基礎，我們希望借此次購物節的契機再次開拓港澳市場，將亞洲汽水從廣州城市記憶打造成大灣區的共同記憶。”何文鋒說。</p> <p>　　位元堂是香港百年老字號，有中成藥、滋補品、保健品等多元化的產品線。受疫情影響，位元堂近50間線下門店生意也受到衝擊，銷量下跌三四成。突如其來的逆勢，推動了這家老字號加速開拓國內電商市場。</p> <p>　　“疫情期間香港封關，內地客戶無法到店購買只能代購，還會擔心買到假貨。而現在通過天貓可以直接下單，還能滿額包郵。”位元堂藥廠執行董事鄧蕙敏介紹，位元堂自去年9月在天貓開店以來，產品銷量逐月快速增長。目前，來自粵港澳大灣區的客戶佔三分之二，北京、上海、南京等地的客戶逐漸增多，品牌正穩步走向全國市場。</p> <p>　　香港中華廠商聯合會常務會董黃偉鴻表示，粵港澳大灣區建設成為香港融入國家“雙迴圈”新發展格局、做大做強的最佳切入點，香港品牌迎來了更多發展機遇。</p> <p>　　“期望這次大灣區購物節能帶給港企思維衝擊，引起更多香港老字號奮進大灣區的興趣。”黃偉鴻介紹，香港電子銷售開始起步，而內地早已爆髮式增長。香港中華廠商聯合會今年3月已聯合多個機構推出“香港百店”興經濟創未來計劃，將通過淘寶全球購，以直播帶貨模式助力香港企業開拓內地電商市場。</p></div> <div class="editor f14">[責任編輯：李丹]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20210916_12378675", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/202109/t20210915_12378432.htm" target="_blank" title="第130屆廣交會將首次線上線下舉辦線上展品超300萬件">第130屆廣交會將首次線上線下舉辦線上展品超300萬件</a></li> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/202109/t20210915_12378431.htm" target="_blank" title="“金九銀十”消費旺季到來內需復蘇動力充沛">“金九銀十”消費旺季到來內需復蘇動力充沛</a></li> <li class="list-item 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