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<p>　　傳統步行街如何獲得新生？2018年，商務部啟動了11條步行街改造提升試點工作，2020年7月確認首批5條全國示範步行街。多個城市在相關規劃中也提出，把步行街建設成為新品牌首發地、消費品集散地、網紅潮流打卡地。</p> <p>　　移動網際網路時代，手指一點，全球好貨就能送至家門。在此背景下，啟動步行街改造提升，能帶來相應的效益嗎？</p> <p>　　數據顯示，截至目前，全國試點步行街數量已達23條。今年上半年，試點步行街客流量、營業額同比分別增長58.3%、46.0%，比2019年同期分別增長11.7%、9.6%。</p> <p>　　客流量、營業額是衡量步行街改造提升效果的“金標準”。事實上，高品質的改造提升不僅使步行街“吸金”，吸引並帶動消費，還能促進步行街業態升級、文化傳承等，使其更“吸睛”，在發展變遷中保持獨有的魅力及競爭力，進而為更多街區乃至城市治理提供借鑒，可謂一舉多得。</p> <p>　　具體而言，首先，改造提升啟動以來，不少步行街通過引入網紅品牌、集合數字化新場景、優化商業結構等，聚集了新流量，為城市消費升級注入了新活力。</p> <p>　　其次，不少步行街具備深厚的文化底蘊，挖掘利用文化資源改造提升街區業態，以嶄新面貌及獨特的文化魅力吸引了更多遊客的目光，甚至成為網紅打卡地。</p> <p>　　同時，通過街區商業的提升，吸引帶動時尚潮流、現代商務機構入駐，實現了城市產業結構的優化。此外，街區升級也是城市更新的一部分，有助於城市人居環境的改善，進而提升對人才的吸引力。</p> <p>　　成都寬窄巷子的小店經濟發展得有聲有色，杭州湖濱步行街的直播電商產業聯盟風生水起，南京夫子廟的誠信商家名片讓經營更有序……實踐證明，改造提升後的步行街商業更興旺、環境更優美、街區更智慧，示範帶動作用明顯。</p> <p>　　因此，各地應充分發揮步行街改造提升的帶動作用，不斷健全城市商業體系，滿足人民日益增長的美好生活需要。唯有如此，才能讓傳統步行街在順應歷史潮流、適應城市生活的變革中歷久彌新，煥發新活力。</p></div> <div class="editor f14">[責任編輯：楊永青]</div> </div>  <div class="page-number"> <script type="text/javascript"> 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