鑼呭彴鍐版穱娣嬬倰鍒板ぉ浠瘋儗鍚庯細鈥滃洜涓轟拱涓嶅埌錛屾墠浼氳埄鐐掗珮鈥漘鎺ㄨ崘_涓㥣浗鍙版咕緗��/title> <meta name="keywords" content="鍐版穱娣��璇佸埜鏃ユ姤,i鑼呭彴,鍏夌幆,澶╀環"> <meta name="description" content="鈥溾��緇忓吀鍘熷懗脳12鏉㛥��浠鋒牸2253鍏冿紝欏轟赴鍐瘋繍錛屾��閫熷彂璐с��浣滀負鑼呭彴銆佽挋鐗涜仈鍚嶆帹鍑虹殑鍏ㄤ鉤鑴傚啺娣囨穻錛屽叾娑電洊緇忓吀鍘熷懗75g(66鍏��鏉��銆侀潚姊呯叜閰掑懗78g(59鍏��鏉��銆侀㷍鑽夊彛鍛��5g(66鍏��鏉��涓夌𡞰鍙ｅ懗錛岃寘鍙伴厭鐨勫惈閲忓垎鍒启負2%銆��.6%銆��%銆傚湪鐜嬪緩鍐涚湅鏉ワ紝闅忕潃鏇村𨩇綰誇笅鏃楄埌搴楃殑寮��𤂌錛岃寘鍙板啺娣囨穻鐨勪環鏍間細閫愭崐鍥炲綊鐞嗘��銆�� /> <meta name="filetype" content="0"> <meta name="publishedtype" content="1"> <meta name="pagetype" content="1"> <meta name="catalogs" content="55237"> <meta name="contentid" content="12450486"> <meta name="publishdate" content="2022-07-08 08:54:11" /> <meta name="author" content="鏉庝腹"> <meta name="source" content="璇佸埜鏃ユ姤"> <meta content="all" name="robots" /> <meta name="googlebot" content="all" /> <meta name="baiduspider" content="all" /> <meta name="yahoobot" content="all" /> <link rel="stylesheet" rev="stylesheet" href="http://ats.taiwan.cn/homepage2021/css/global.css" type="text/css" media="all" /> <link 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<p>　　“‘經典原味×12杯’價格2253元，順豐冷運，急速發貨。”在某電商平臺，類似這樣的茅臺冰淇淋售賣資訊滿屏都是。但需注意的是，相比66元/杯的官方售價，上述電商平臺的套餐價格折合188元/杯，已溢價近2倍。</p> <p>　　自帶“光環”的茅臺冰淇淋自5月19日正式開售以來便吸睛無數。作為茅臺、蒙牛聯名推出的全乳脂冰淇淋，其涵蓋經典原味75g(66元/杯)、青梅煮酒味78g(59元/杯)、香草口味75g(66元/杯)三種口味，茅臺酒的含量分別為2%、1.6%、2%。</p> <p>　　在不少業內人士看來，茅臺冰淇淋的推出是茅臺主動向年輕消費群體靠近的首次突破，意在打破以往大眾對茅臺產品“傳統、穩重、商務”的刻板印象，用時尚、年輕的冰淇淋形式向消費者展現茅臺“創新、活力、時尚”的另一面。</p> <p>　　因帶有“淡淡的茅臺酒味”，茅臺冰淇淋吊足了不少人的胃口。不少消費者直言：“一直好奇茅臺酒究竟是什麼味道，買不到茅臺酒，買個冰淇淋來感受下還是可以的。”</p> <p>　　據“i茅臺”發佈的數據，茅臺冰淇淋自發售以來銷售持續火爆，日銷售額超百萬元。以6月29日的銷售數據為例，當日茅臺冰淇淋銷售逾170萬元，共計售出27000余杯預包裝冰淇淋。當天i茅臺才啟動發售的陜西、江蘇兩省，包括西安、南京兩家旗艦店，線上線下共銷售128萬元，共計售出20000余杯。</p> <p>　　或許是因尚未在全國鋪開，茅臺冰淇淋的價格在其他電商平臺也被一路炒高。據了解，部分電商平臺的線上售價在100元/杯至240元/杯不等，相較原價的66元/杯最高溢價近3倍。有店舖客服人員對《證券日報》記者透露：“我們是直接在茅臺官方訂購，保證是正品。”</p> <p>　　“產品價格由市場供需決定，茅臺冰淇淋價格被炒高，從側面反映出茅臺品牌的稀缺性，以及市場對茅臺冰淇淋的旺盛需求。”談及茅臺冰淇淋售價的走高，酒業人士、知趣諮詢總經理蔡學飛對《證券日報》記者表示。</p> <p>　　常年代理醬香型白酒銷售的業內人士、白酒行銷專家王建軍也向《證券日報》記者表示：“茅臺冰淇淋之所以在某些電商平臺被炒高，是因為其目前僅在部分城市有售，供給出現缺口。夏季是冰淇淋消費旺季，北京、上海這些還沒開設旗艦店的當地消費者就會轉向網上購買嘗鮮。”</p> <p>　　據悉，截至目前，茅臺冰淇淋線下已在貴州遵義仁懷茅臺國際大酒店、貴陽、南京、西安等地陸續開設4家旗艦店，貴州、江蘇、陜西三省的用戶可在“i茅臺”App上購買，冷鏈運達。7月9日，杭州、深圳、廣州、武漢、長沙等地的5家茅臺冰淇淋旗艦店也將開業，屆時茅臺冰淇淋的線下渠道將擴展到9家旗艦店。此外，“i茅臺”也將作為當前唯一官方線上渠道，在浙江、廣東、湖北、湖南等四省同步發售茅臺冰淇淋。</p> <p>　　在王建軍看來，隨著更多線下旗艦店的開設，茅臺冰淇淋的價格會逐步回歸理性。“因為買不到，所以價格才會被炒高。當大家都能買到了，價格自然會回落。”王建軍強調，“茅臺冰淇淋和茅臺酒不同，茅臺酒具有收藏價值，冰淇淋只是帶有社交屬性的時令產品。”</p> <p>　　本報記者王鶴</p> <p>　　見習記者馮雨瑤</p></div> <div class="editor f14">[責任編輯：李丹]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20220708_12450486", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/202207/t20220707_12450379.htm" target="_blank" title="7月中國零售業景氣指數環比上漲0.5個百分點">7月中國零售業景氣指數環比上漲0.5個百分點</a></li> <li class="list-item single-line f14"><a 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