<strong>鏄庢槦IP閬㥣搫鎶��璧勬湰甯傚満浜哄偦閽卞𨩇錛��/strong>_緇忔祹瑙傚療_涓㥣浗鍙版咕緗��/title> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no"> <meta name="applicable-device" content="pc,mobile"> <meta name="keywords" content="涓婂競鍏孶徃,鍑��埄娑��琛屾儏,褰辮籭鍏孶徃,鍏夌嚎浼犲獟"> <meta name="description" content="鑷凓ぎ瑙嗘姤閬撲互鍚庯紝鏄庢槦澶╀環钖卂叕寮曞彂鑸嗚撐鍏蟲敞銆傝祫鏈孶競鍦烘湁涓��𡞰濂楄礬浠や漢鎷呭咖錛氭槑鏄熷紑鍑哄ぉ浠瘋柂閰𥧌紝鐩稿叧涓婂競鍏孶徃鎺ョ洏浠樿柂錛屾槑鏄熷啀灝嗚繖閮ㄥ垎鏀跺叆涓㘹殑澶ч儴鍒嗚漿鍙樹負瀛愬叕鍙告敹鍏ャ��" /> <meta name="filetype" content="0"> <meta name="publishedtype" content="1"> <meta name="pagetype" content="1"> <meta name="catalogs" content="33413"> <meta name="contentid" content="11671453"> <meta name="publishdate" content="2017-01-06 09:21:09" /> <meta name="author" content="鏉庡竻"> <meta name="source" content="璇佸埜鏃ユ姤"> <link href="http://103.249.53.35/images/main201510.css" rel="stylesheet" /> <link href="http://103.249.53.35/images/article201511.css" rel="stylesheet" /> <script type="text/javascript" src="http://103.249.53.35/images/jquery-1.4.2.min.js@OldUrl;@JS;http://econ.taiwan.cn/jjgc/201701/t20170106_11671453.htm_.js"></script> <script type="text/javascript" src="http://103.249.53.35/images/fontsize_global_new_2015.js@OldUrl;@JS;http://econ.taiwan.cn/jjgc/201701/t20170106_11671453.htm_.js"></script> <script type="text/javascript" src="http://ats.taiwan.cn/images/trs_rollpage.js@OldUrl;@JS;http://econ.taiwan.cn/jjgc/201701/t20170106_11671453.htm_.js"></script>  </head> <body>  <div id="tw_top"> <div class="tw_topbox"> <a class="tw_arrow_s" href="http://103.249.53.35/"><img src="http://103.249.53.35/images/tw_arrow_20160108.png" /></a> <div class="logo_s"><img src="http://103.249.53.35/images/logo_s.jpg" /></div> <div class="tw_date left"><script type="text/javascript" src="http://ats.taiwan.cn/images/clock_time.js@OldUrl;@JS;http://econ.taiwan.cn/jjgc/201701/t20170106_11671453.htm_.js"></script></div> <div class="tw_languge right"><span></span><a href="http://103.249.53.35/gate/big5/big5.taiwan.cn/" target="_blank">綣佷綋</a><span>|</span><a href="http://103.249.53.35/gate/big5/eng.taiwan.cn/" target="_blank">English</a></div> </div> </div>   <div id="tw_head"> <a href="http://103.249.53.35/"><img src="http://103.249.53.35/images/tw_logo_2015.gif" width="180" height="60" class="tw_logo_img left" /></a> <div class="tw_hdad right"><a href="http://y.taiwan.cn/" target="_blank"><img src="http://103.249.53.35/hp2015/ytlsbannerq/201512/W020160913386111201880.jpg" title="ad9_210*60" alt="ad9_210*60" /></a></div> <form id="baiduSearchContainer" class="input-group" target="_blank"><input class="tw_search_text" id="bdcsMain" type="text" /><span class="input-group-btn "><input class="tb_search_btn" type="submit" value="" title="鎼滅儲" /></span></form> <div class="tw_key"><strong>鍏抽敭璇嶏細</strong><div id="bdcs-rec"></div></div> </div> <div id="tw_nav"> <ul> <li><a href="http://103.249.53.35/xwzx/" target="_blank">鏂伴椈</a></li> <li><a href="http://103.249.53.35/plzhx/" target="_blank">璇勮撐</a></li> <li><a href="http://103.249.53.35/lilunpindao/" target="_blank">鐞嗚撐</a></li> <li><a href="http://103.249.53.35/taiwan/" target="_blank">鍙版咕</a></li> <li><a href="http://103.249.53.35/gate/big5/v.taiwan.cn/" target="_blank">瑙嗛𥐯</a></li>  <li><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/" target="_blank">緇忚錘</a></li>  <li><a href="http://103.249.53.35/local/" target="_blank">鍦版柟</a></li> <li><a href="http://103.249.53.35/gate/big5/travel.taiwan.cn/" target="_blank">鏃呮父</a></li> <li><a href="http://103.249.53.35/tp/" target="_blank">鍥劇墖</a></li>   <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/" target="_blank">文化</a></li>  <li><a href="http://103.249.53.35/gate/big5/agri.taiwan.cn/" target="_blank">農業</a></li>  <li><a href="http://103.249.53.35/gate/big5/pic.taiwan.cn/" target="_blank">圖庫</a></li> </ul> </div>   <div id="tw_mainad">   <script type="text/javascript">//<![CDATA[ ac_as_id = "mm_114896513_13668621_57662842";ac_format = 1;ac_mode = 1;ac_group_id = 1;ac_server_base_url = "afpeng.alimama.com/"; //]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://econ.taiwan.cn/jjgc/201701/t20170106_11671453.htm_.js"></script>  </div>  <div id="tw_artmain"> <div class="tw_place"><a href="http://103.249.53.35/" target="_self">台灣網</a> > <a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/" target="_self" title="經貿" class="CurrChnlCls">經貿</a> > <a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/jjgc/" target="_self" title="經濟觀察" class="CurrChnlCls">經濟觀察</a></div> <h1 class="art_tit"><strong>明星IP遭哄搶資本市場人傻錢多？</strong></h1> <div class="art_time">2017年01月06日 09:21:09 來源：證券日報 <div class="art_font"><div style="float:left;margin-top:-6px;">  <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div><div style="float:left;"><a href="javascript:window.print();"><img src="http://ats.taiwan.cn/images/jingmao_34.gif" align="top" /></a>字號：<a href="javascript:void(0);" class="smallFont">小</a> <a href="javascript:void(0);" class="medFont">中</a> <a href="javascript:void(0);" class="largeFont">大</a></div></div> </div> <div class="art_con left"> <div class="art_txt fontsizebox"> <div class=TRS_Editor><p>　　自央視報道以後，明星天價薪酬引發輿論關注。甚至百度集團CEO李彥宏都調侃，女明星不嫁企業家了，因為男明星比企業家賺得多。但是，大多數明星恐怕還沒想到，與高薪酬相比，資本市場上圈錢更為容易。</p> <p>　　在報道過程中，筆者與多位業內人士聊及此事，不少人認為，上市公司與明星聯姻，是一場雙贏的買賣。</p> <p>　　對於上市公司來說，明星IP具有稀缺性、話題性、粉絲效應，一旦公司搭上明星的快車，市值翻番指日可待！</p> <p>　　對於明星來說，重組之情，突擊成立一個“明星公司”，注入一些業績，賣出10余倍估值，數十億元資產輕鬆到手，簡直就是“躺著數錢”的節奏。最多約定一個業績對賭，且不論人民幣貶值預期，未來三年金錢的價值與當下金錢的價值相衡量是否合理，僅是每年億元凈利潤，對於當下天價薪酬的明星來說，並不算難事。</p> <p>　　但是，資本市場有一種套路令人擔憂：明星開出天價薪酬，相關上市公司接盤付薪，明星再將這部分收入中的大部分轉變為子公司收入。而子公司的收入，未來作為業績，又將併入上市公司財務報表中。</p> <p>　　在整個迴圈的過程中，上市公司的成本轉變為業績回流，財務報表也光鮮耀眼，明星不但抬高身價賺到天價薪酬，還能提前收割股份，簡直是一舉數得。可實際上，上市公司玩了一種移花接木的把戲，其最終訴求在於二級市場，借助明星炒高股價，最後買單的還是股民。</p> <p>　　明星上億元的薪酬真的合理麼？其中泡沫水準，從影視公司的業績情況就可見一斑。2016年前三季度，唐德影視(行情300426,買入)實現歸屬於上市公司股東的凈利潤9894萬元；光線傳媒(行情300251,買入)實現歸屬於上市公司股東的凈利潤5.80億元；華誼兄弟(行情300027,買入)實現歸屬於上市公司股東的凈利潤6.22億元。如果剔除投資獲利，影視公司的凈利潤可能還不如一對一線明星夫妻。</p> <p>　　換句話說，如果一個明星的圈錢能力已經趕超上市公司，那他為何還要成立公司賣殼，甘為他人作嫁衣裳？另一方面，明星名下往往同時存在多家影視公司公司，高價賣出一家公司後，其他公司與接盤的上市公司之間，真的不存在同業競爭問題嗎？</p> <p>　　可以肯定的是，隨著中國娛樂行業崛起，會有越來越多的上市公司試圖聯姻明星，而明星圈錢的速度也進入白熱化。令人欣慰的是，監管政策收緊，交易所問詢，成為重組亂像中的一股清流，將以“撈金”為目的明星資產，擋在股市的門外。</p></div> <p class="editor">[責任編輯：李帥]</p> </div> <div class="page"> <script type="text/javascript"> createPageHTML(1, 0, "t20170106_11671453", "htm"); 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