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border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="第25屆時報金犢獎16日下午在北京工業大學禮堂舉行首場巡講會" width="500" height="313" oldsrc="W020160316733309961785.jpg" src="./W020160316733309961785.jpg" /></p> <p class="Custom_UnionStyle" align="left"> <font face="楷體,楷體_GB2312"> 第25屆時報金犢獎16日下午在北京工業大學禮堂舉行首場巡講會，就此拉開了本年度時報金犢獎廣告創意大賽序幕。(台灣網普燕攝)</font></p> <p class="Custom_UnionStyle" align="justify">　　台灣網3月16日北京訊（記者普燕）由中國商務廣告協會指導，旺旺中時媒體集團主辦的第25屆時報金犢獎16日下午在北京工業大學禮堂舉行首場巡講會，就此拉開本年度時報金犢獎廣告創意大賽序幕。北京多所高校的近千名師生代表、大賽合辦企業代表等參加了當天活動。</p> <p class="Custom_UnionStyle" align="justify">　　時報金犢獎是旺旺中時媒體集團鋻於臺灣地區廣告業急速成長，為培養未來廣告精英，于1992年在臺灣創立的，旨在鼓勵青年創作並培養未來創意精英。1998年，時報金犢獎首度進入大陸地區徵集作品並開放海外學生作品參賽。25年來，該大賽已累計吸引兩岸四地及東南亞地區1024所高校參與協辦，約14萬人參賽創作。</p> <p class="Custom_UnionStyle" align="justify">　　巡講會對上屆大賽獲獎作品進行了回顧，公佈了本屆大賽主題，並分享了大賽的創意經驗。包括旺旺集團、臺客街、北京臺灣會館、永和豆漿、百度錢包等在內的兩岸多家企業為大賽提供了廣告設計主題，並在巡講會上進行了企業文化品牌宣講，為參賽同學提供經驗參考。</p> <p class="Custom_UnionStyle" align="justify">　　北京工業大學教務處副處長高國華表示，時報金犢獎為兩岸學生文化交流起到積極推動作用，為廣告、美術、設計等專業同學提供了發揮創意、學習鍛鍊機會，為他們走入社會、與企業對接提供了很好的實踐平臺。</p> <p class="Custom_UnionStyle" align="justify">　　“大賽最大的收穫不是得獎，而是觀察整個比賽的過程”。旺旺中時文化傳媒公司總經理林淑黛代表主辦方預祝今年所有參賽同學都能拿出最好的創意，獲得好成績，她同時提醒同學們要多關注過程，認真聆聽評審導師對未得獎作品的評判，才是“如何將創意做到極致”的難得經驗學習。</p> <p class="Custom_UnionStyle" align="justify">　　時報金犢獎今年的大賽主題是“好創意變成好生意”，但如何讓創意落地成生意則需要企業和市場的支援和引導。林淑黛表示，當下，大陸為青年學生和創業者提供了很好的政策氛圍，本次大賽獲獎者不僅有機會進入各大品牌企業實習就業，還將參加主辦方于7月在京舉辦的“北京創客營”，相信“市場的學習、經驗對學校的學習將更有幫助”。</p> <p class="Custom_UnionStyle" align="justify">　　巡講會上，時報金犢獎資深講師、傑爾鵬泰創意合夥人劉娜進行了主題演講，引用分子料理美學，對如何緊密品牌與消費者關係進行創意分享。</p> <p class="Custom_UnionStyle" align="justify">　　據悉，隨後一個月，第25屆時報金犢獎還將攜手合辦企業和特約業界創意講師赴天津、河北、蘇州、山西、遼寧、上海、浙江等各大省市二十余所高校進行校園巡講。（完）</p> <p class="Custom_UnionStyle" align="center"><font face="楷體,楷體_GB2312"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" oldsrc="W020160316733310078659.jpg" src="./W020160316733310078659.jpg" /></font></p> <p class="Custom_UnionStyle" align="center"><font face="楷體,楷體_GB2312">北京工業大學教務處副處長高國華在巡講會上致辭。（台灣網普燕攝）</font></p> <p class="Custom_UnionStyle" align="center"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" oldsrc="W020160316733310154511.jpg" src="./W020160316733310154511.jpg" /></p> <p class="Custom_UnionStyle" align="left"><font face="楷體,楷體_GB2312"> 旺旺中時文化傳媒公司總經理林淑黛代表主辦方預祝今年所有參賽同學都能拿出最好的創意，獲得好成績。（台灣網普燕攝）</font></p> <p class="Custom_UnionStyle" align="center"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" oldsrc="W020160316733310235705.jpg" src="./W020160316733310235705.jpg" /></p> <p class="Custom_UnionStyle" align="center"><font face="楷體,楷體_GB2312">校園外有同學在觀看往屆大賽獲獎作品。（台灣網普燕攝）</font></p></div> <p class="editor">[責任編輯：普燕]</p> </div> <div class="page"> <script type="text/javascript"> createPageHTML(1, 0, "t20160316_11411397", "htm"); 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