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//]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js"></script>  </div>  <div id="tw_artmain"> <div class="tw_place"><a href="http://103.249.53.35/" target="_self">台灣網</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/" target="_self" title="兩岸文化" class="CurrChnlCls">兩岸文化</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/jlyhz/" target="_self" title="交流與合作" class="CurrChnlCls">交流與合作</a></div> <h1 class="art_tit">觀光熱潮大減臺北故宮南院恐“人財兩空”</h1> <div class="art_time">2017年09月18日 10:13:00 來源：人民網 <div class="art_font"><div style="float:left;margin-top:-6px;">  <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div><div style="float:left;"><a href="javascript:window.print();"><img src="http://ats.taiwan.cn/images/jingmao_34.gif" align="top" /></a>字號：<a href="javascript:void(0);" class="smallFont">小</a> <a href="javascript:void(0);" class="medFont">中</a> <a href="javascript:void(0);" class="largeFont">大</a></div></div> </div> <div class="art_con left"> <div class="art_txt fontsizebox"> <div class=TRS_Editor><p align="justify">　　2015年底臺北故宮南院大操大辦進行試運營的場景猶在眼前，如今沒過兩年，就顯露出“退燒”跡象。據臺灣《聯合報》報道，臺北故宮南院今年上半年參觀人數較去年減少30%，觀光人潮不如預期，衝擊飯店、零售等周邊產業發展。</p> <p align="justify">　　“觀光火車頭”拉不動了</p> <p align="justify">　　民進黨當局對臺北故宮南院的開業抱很大期望，將它視為臺灣西南沿海地區雲林縣、嘉義縣、臺南市、嘉義市的“觀光火車頭”。嘉義縣政府兩年前曾說，臺北故宮南院開館後將與阿里山連成黃金旅遊路線，遊客在當地住宿可為地方帶來觀光財。</p> <p align="justify">　　如今迎客不滿兩年，“觀光火車頭”就有點拉不動了。據統計資料顯示，臺北故宮南院今年上半年僅有約59萬人次參觀，比起去年同期的約85萬人次，大減26萬人次，降幅達30%。去年6月有11.35萬人次參觀，今年6月驟減至5.4萬人次，人潮幾近“腰斬”。</p> <p align="justify">　　據臺北故宮南院工作人員透露，今年暑假與去年同期相比落差太大，尤其是非假日，不僅展場冷清、遊客少，而且大廳、走道甚至出現工作人員比遊客還多的景象，“最近遊客真的比較少。”</p> <p align="justify">　　對於參觀人數銳減，臺北故宮南院副處長林天人說，去年試營運期間開放免費參觀，加上新館帶來的新鮮感，遊客進館次數被衝高。今年陸客來源減少，也影響了臺北故宮南院的人氣。</p> <p align="justify">　　開發新客源成為難題</p> <p align="justify">　　“臺北故宮南院少了新客源，如何開發新客群是展館經營的重要功課。”林天人說，臺灣本土客源已被消費一遍，陸客又因臺當局的兩岸政策大幅減少，他們只好開發國際客源。本月，臺北故宮南院將推出“同安船與王德祿展”，還有東南亞少數民族織品展，下月推出印度文化月，搭配印度玉石等展覽，應該可以吸引更多元的客群。</p> <p align="justify">　　“臺北故宮南院的行銷能力有待提升。”嘉義縣副縣長吳芳銘指出，臺北故宮南院的展品行銷、曝光度方面都應提升，多和周邊縣市以及其他風景區交流合作。</p> <p align="justify">　　臺北故宮南院還將嘉義縣、嘉義市居民免費參觀的活動延期至明年底，以期帶來人氣，但本土客源即使能形成人潮，也很難帶動消費，形不成“錢潮”。</p> <p align="justify">　　飯店降價或延後開張</p> <p align="justify">　　嘉義市旅館工會理事長李素珍正在籌備的飯店，原定明年9月開張，她擔心市場動蕩，決定延後到後年中才開業，並將目標客戶從陸客改為國際旅客。“現在關鍵不是求快，而是求穩。”</p> <p align="justify">　　兩年前臺北故宮南院即將開館之時，情形卻是完全相反，飯店紛紛搶進，生怕遺漏商機。彼時嘉義縣市數十家飯店在規劃開館、陸續動工，如今只有一家按時開業，還得降價吸引客源，其他業者則“以拖待變”，在觀望中決定何時續進。</p> <p align="justify">　　在嘉義經營一家商旅的范佐志坦言，當初旅店規劃主打散客，團客為輔，但營運後發現不但團客減少，散客也不如預期，於是趕緊降價爭取團客住宿。現有客房住房率約六成，90%都是團客。“能爭取的團客差不多都來了，但現在臺北故宮南院遊客變少，周邊商店不營業，晚上更顯冷清。”范佐志擔心觀光人潮不再，商機落空，前期投入變成“燒錢”。</p> <p align="justify">　　隨著陸客減少，許多同行都受波及，轉型重新找尋客源，像國際旅客、海外‘自由行’客群等，以求生存。”李素珍說，看這情形，今年底恐怕會有飯店暫時歇業。（記者汪靈犀）</p></div> <p class="editor">[責任編輯：楊永青]</p> </div> <div class="page"> <script type="text/javascript"> createPageHTML(1, 0, "t20170918_11843923", "htm"); 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