瑙傚厜鐑㷇疆澶у噺鍙板寳鏁呭慜鍗楅櫌鎭愨��浜鴻儲涓ょ┖鈥��/title> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no"> <meta name="applicable-device" content="pc,mobile"> <meta name="keywords" content="鍙板寳鏁呭慜鍗楅櫌"> <meta name="description" content="2015騫村簳鍙板寳鏁呭慜鍗楅櫌澶ф搷澶у姙榪涜魀璇曡繍钀ョ殑鍦烘櫙鐘瑰湪鐪煎墠錛屽悧浠婃病榪囦袱騫達紝灝辨樉闇插嚭鈥滈��鐑р��榪硅薄銆傛嵁鍙版咕銆婅仈鍚堟姤銆嬫姤閬擄紝鍙板寳鏁呭慜鍗楅櫌浠婂勾涓婂崐騫村弬瑙備漢鏁拌緝鍘誨勾鍑忓皯30%錛岃𥯆鍏変漢娼𡸽笉濡傞㻫鏈燂紝鍐插嚮楗㥣簵銆侀浂鍞𣇈瓑鍛ㄨ竟浜т笟鍙戝睍銆�� /> <meta name="filetype" content="0"> <meta name="publishedtype" content="1"> <meta name="pagetype" content="1"> <meta name="catalogs" content="40151"> <meta name="contentid" content="11843923"> <meta name="publishdate" content="2017-09-18 10:13:00" /> <meta name="author" content="鏉ㄦ案闈��> <meta name="source" content="浜烘皯緗��> <link href="http://103.249.53.35/images/main201510.css" rel="stylesheet" /> <link href="http://103.249.53.35/images/article201511.css" rel="stylesheet" /> <script type="text/javascript" src="http://103.249.53.35/images/jquery-1.4.2.min.js@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js"></script> <script type="text/javascript" src="http://103.249.53.35/images/fontsize_global_new_2015.js@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js"></script> <script type="text/javascript" src="http://ats.taiwan.cn/images/trs_rollpage.js@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js"></script>  </head> <body>  <div id="tw_top"> <div class="tw_topbox"> <a class="tw_arrow_s" href="http://103.249.53.35/"><img src="http://103.249.53.35/images/tw_arrow_20160108.png" /></a> <div class="logo_s"><img src="http://103.249.53.35/images/logo_s.jpg" /></div> <div class="tw_date left"><script type="text/javascript" src="http://ats.taiwan.cn/images/clock_time.js@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js"></script></div> <div class="tw_languge right"><span></span><a href="http://103.249.53.35/gate/big5/big5.taiwan.cn/" target="_blank">綣佷綋</a><span>|</span><a href="http://103.249.53.35/gate/big5/eng.taiwan.cn/" target="_blank">English</a></div> </div> </div>   <div id="tw_head"> <a href="http://103.249.53.35/"><img src="http://103.249.53.35/images/tw_logo_2015.gif" width="180" height="60" class="tw_logo_img left" /></a> <div class="tw_hdad right"><a href="http://y.taiwan.cn/" target="_blank"><img src="http://103.249.53.35/hp2015/ytlsbannerq/201512/W020160913386111201880.jpg" title="ad9_210*60" alt="ad9_210*60" /></a></div> <form id="baiduSearchContainer" class="input-group" target="_blank"><input class="tw_search_text" id="bdcsMain" type="text" /><span class="input-group-btn "><input class="tb_search_btn" type="submit" value="" title="鎼滅儲" /></span></form> <div class="tw_key"><strong>鍏抽敭璇嶏細</strong><div id="bdcs-rec"></div></div> </div> <div id="tw_nav"> <ul> <li><a target="_blank" href="http://103.249.53.35/">棣栭〉</a></li> <li><a target="_blank" href="http://103.249.53.35/xwzx/">鏂伴椈</a></li> <li><a target="_blank" href="http://103.249.53.35/plzhx/">璇勮撐</a></li> <li><a target="_blank" href="http://103.249.53.35/taiwan/">鍙版咕</a></li> <li><a target="_blank" href="http://103.249.53.35/gate/big5/v.taiwan.cn/">瑙嗛𥐯</a></li>  <li><a target="_blank" href="http://103.249.53.35/gate/big5/econ.taiwan.cn/">緇忚錘</a></li>  <li><a target="_blank" href="http://103.249.53.35/local/">鍦版柟</a></li> <li><a target="_blank" href="http://103.249.53.35/gate/big5/travel.taiwan.cn/">鏃呮父</a></li> <li><a target="_blank" href="http://103.249.53.35/tp/">鍥劇墖</a></li>   <li><a target="_blank" href="http://103.249.53.35/gate/big5/culture.taiwan.cn/">鏂囧寲</a></li>  <li><a target="_blank" href="http://103.249.53.35/gate/big5/agri.taiwan.cn/">鍐滀笟</a></li>  <li><a target="_blank" href="http://103.249.53.35/gate/big5/pic.taiwan.cn/">鍥懼簱</a></li> </ul> </div>   <div id="tw_mainad">   <script type="text/javascript">//<![CDATA[ ac_as_id = "mm_114896513_13668621_57662842";ac_format = 1;ac_mode = 1;ac_group_id = 1;ac_server_base_url = "afpeng.alimama.com/"; //]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js"></script>  </div>  <div id="tw_artmain"> <div class="tw_place"><a href="http://103.249.53.35/" target="_self">涓㥣浗鍙版咕緗��/a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/" target="_self" title="涓ゅ哺鏂囧寲" class="CurrChnlCls">涓ゅ哺鏂囧寲</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/jlyhz/" target="_self" title="浜ゆ祦涓庡悎浣�� class="CurrChnlCls">浜ゆ祦涓庡悎浣��/a></div> <h1 class="art_tit">瑙傚厜鐑㷇疆澶у噺鍙板寳鏁呭慜鍗楅櫌鎭愨��浜鴻儲涓ょ┖鈥��/h1> <div class="art_time">2017騫��9鏈��8鏃��10:13:00 鏉ユ簮錛氫漢姘戠綉 <div class="art_font"><div style="float:left;margin-top:-6px;">  <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="鍒嗕韓鍒癚Q絀洪棿"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="鍒嗕韓鍒版柊嫻凓井鍗��></a><a href="#" class="bds_tqq" data-cmd="tqq" title="鍒嗕韓鍒拌吘璁鮃井鍗��></a><a href="#" class="bds_renren" data-cmd="renren" title="鍒嗕韓鍒頒漢浜虹綉"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="鍒嗕韓鍒板井淇��></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div><div style="float:left;"><a href="javascript:window.print();"><img src="http://ats.taiwan.cn/images/jingmao_34.gif" align="top" /></a>瀛楀彿錛��a href="javascript:void(0);" class="smallFont">灝��/a> <a href="javascript:void(0);" class="medFont">涓��/a> <a href="javascript:void(0);" class="largeFont">澶��/a></div></div> </div> <div class="art_con left"> <div class="art_txt fontsizebox"> <div class=TRS_Editor><p align="justify">銆��2015騫村簳鍙板寳鏁呭慜鍗楅櫌澶ф搷澶у姙榪涜魀璇曡繍钀ョ殑鍦烘櫙鐘瑰湪鐪煎墠錛屽悧浠婃病榪囦袱騫達紝灝辨樉闇插嚭鈥滈��鐑р��榪硅薄銆傛嵁鍙版咕銆婅仈鍚堟姤銆嬫姤閬擄紝鍙板寳鏁呭慜鍗楅櫌浠婂勾涓婂崐騫村弬瑙備漢鏁拌緝鍘誨勾鍑忓皯30%錛岃𥯆鍏変漢娼𡸽笉濡傞㻫鏈燂紝鍐插嚮楗㥣簵銆侀浂鍞𣇈瓑鍛ㄨ竟浜т笟鍙戝睍銆��/p> <p align="justify">銆��鈥滆𥯆鍏夌伀杞﹀ご鈥濇媺涓嶅姩浜��/p> <p align="justify">銆��姘戣繘鍏氬綋灞��槹鍙板寳鏁呭慜鍗楅櫌鐨勫紑涓氭姳寰堝ぇ鏈熸湜錛屽皢瀹冭籭涓哄彴婀捐タ鍗楁部嫻峰湴鍖轟簯鏋楀幙銆佸槈涔夊幙銆佸彴鍗楀競銆佸槈涔夊競鐨勨��瑙傚厜鐏嘅濺澶粹��銆傚槈涔夊幙鏀垮簻涓ゅ勾鍓嶆浘璇達紝鍙板寳鏁呭慜鍗楅櫌寮��鎇鍚庡皢涓庨樋閲屽北榪炴垚榛勯噾鏃呮父璺𢒑嚎錛屾父瀹一湪褰撳湴浣忓𥜝鍙𠴲負鍦版柟甯︽潵瑙傚厜璐𠠬��</p> <p align="justify">銆��濡備粖榪庡𢡟涓嶆弧涓ゅ勾錛屸��#51751;⥅駁먽楤䢀�ᦜ駂饞餸�褺檢⦍郞ᨵ䦖馘꯼쥏ौ禕奮륍穙⤻ꥹ䤸ꥍꥹ䤻妜駺浹萬人次參觀，比起去年同期的約85萬人次，大減26萬人次，降幅達30%。去年6月有11.35萬人次參觀，今年6月驟減至5.4萬人次，人潮幾近“腰斬”。</p> <p align="justify">　　據臺北故宮南院工作人員透露，今年暑假與去年同期相比落差太大，尤其是非假日，不僅展場冷清、遊客少，而且大廳、走道甚至出現工作人員比遊客還多的景象，“最近遊客真的比較少。”</p> <p align="justify">　　對於參觀人數銳減，臺北故宮南院副處長林天人說，去年試營運期間開放免費參觀，加上新館帶來的新鮮感，遊客進館次數被衝高。今年陸客來源減少，也影響了臺北故宮南院的人氣。</p> <p align="justify">　　開發新客源成為難題</p> <p align="justify">　　“臺北故宮南院少了新客源，如何開發新客群是展館經營的重要功課。”林天人說，臺灣本土客源已被消費一遍，陸客又因臺當局的兩岸政策大幅減少，他們只好開發國際客源。本月，臺北故宮南院將推出“同安船與王德祿展”，還有東南亞少數民族織品展，下月推出印度文化月，搭配印度玉石等展覽，應該可以吸引更多元的客群。</p> <p align="justify">　　“臺北故宮南院的行銷能力有待提升。”嘉義縣副縣長吳芳銘指出，臺北故宮南院的展品行銷、曝光度方面都應提升，多和周邊縣市以及其他風景區交流合作。</p> <p align="justify">　　臺北故宮南院還將嘉義縣、嘉義市居民免費參觀的活動延期至明年底，以期帶來人氣，但本土客源即使能形成人潮，也很難帶動消費，形不成“錢潮”。</p> <p align="justify">　　飯店降價或延後開張</p> <p align="justify">　　嘉義市旅館工會理事長李素珍正在籌備的飯店，原定明年9月開張，她擔心市場動蕩，決定延後到後年中才開業，並將目標客戶從陸客改為國際旅客。“現在關鍵不是求快，而是求穩。”</p> <p align="justify">　　兩年前臺北故宮南院即將開館之時，情形卻是完全相反，飯店紛紛搶進，生怕遺漏商機。彼時嘉義縣市數十家飯店在規劃開館、陸續動工，如今只有一家按時開業，還得降價吸引客源，其他業者則“以拖待變”，在觀望中決定何時續進。</p> <p align="justify">　　在嘉義經營一家商旅的范佐志坦言，當初旅店規劃主打散客，團客為輔，但營運後發現不但團客減少，散客也不如預期，於是趕緊降價爭取團客住宿。現有客房住房率約六成，90%都是團客。“能爭取的團客差不多都來了，但現在臺北故宮南院遊客變少，周邊商店不營業，晚上更顯冷清。”范佐志擔心觀光人潮不再，商機落空，前期投入變成“燒錢”。</p> <p align="justify">　　隨著陸客減少，許多同行都受波及，轉型重新找尋客源，像國際旅客、海外‘自由行’客群等，以求生存。”李素珍說，看這情形，今年底恐怕會有飯店暫時歇業。（記者汪靈犀）</p></div> <p class="editor">[責任編輯：楊永青]</p> </div> <div class="page"> <script type="text/javascript"> createPageHTML(1, 0, "t20170918_11843923", "htm"); </script> </div> <div class="art_xg"> <div class="art_xgtit">相關內容</div> <ul class="art_list_1"> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/jlyhz/201709/t20170918_11843914.htm" title="第四屆兩岸新銳設計競賽·華燦獎落幕 22個獎項揭曉" target="_blank">第四屆兩岸新銳設計競賽·華燦獎落幕 22個獎項揭曉</a><span>2017.09.18</span></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/jlyhz/201709/t20170918_11843911.htm" title="“兩岸詩歌音樂朗誦會”首次臺北登場" target="_blank">“兩岸詩歌音樂朗誦會”首次臺北登場</a><span>2017.09.18</span></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/jlyhz/201709/t20170915_11843246.htm" title="大陸古籍書展臺北登場" target="_blank">大陸古籍書展臺北登場</a><span>2017.09.15</span></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/jlyhz/201709/t20170915_11843241.htm" title="貴州少數民族走進臺灣部落" target="_blank">貴州少數民族走進臺灣部落</a><span>2017.09.15</span></li> <li><a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/jlyhz/201709/t20170915_11843239.htm" title="臺灣文創業者看好大陸市場前景" target="_blank">臺灣文創業者看好大陸市場前景</a><span>2017.09.15</span></li> </ul> </div>  <div class="art_ad">  <script type="text/javascript">//<![CDATA[ ac_as_id = "mm_114896513_13668621_54552778"; ac_format = 1; ac_mode = 1; ac_group_id = 1; ac_server_base_url = "afpeng.alimama.com/"; //]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js"></script> </div>   <div id="commentsMod">   <div id="cyEmoji" role="cylabs" data-use="emoji"></div> <script type="text/javascript" src="http://103.249.53.35/gate/big5/culture.taiwan.cn/images/commentsMod_20141118_wh.js@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js"></script> <script type="text/javascript"> commentsModWh(); </script>  </div>   <div class="art_ad" style="padding-left:15px;">  <script type="text/javascript">//<![CDATA[ ac_as_id = "mm_114896513_13668621_58218230";ac_format = 1;ac_mode = 1;ac_group_id = 1;ac_server_base_url = "afpeng.alimama.com/"; //]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js"></script> </div>      <div class="art_ad">  <script language='javascript' type='text/javascript' src='http://twcn.adsame.com/s?z=twcn&c=92@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js'></script>  </div>   <div class="art_ad">  <script type="text/javascript">//<![CDATA[ ac_as_id = "mm_114896513_13668621_54552779"; ac_format = 1; ac_mode = 1; ac_group_id = 1; ac_server_base_url = "afpeng.alimama.com/"; //]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js"></script> </div>  </div>  <div class="art_aside right">  <div class="art_ad02">  <script> var mediav_ad_pub = 'jDKZoe_1330577'; var mediav_ad_width = '300'; var mediav_ad_height = '250'; if(navigator.userAgent.indexOf('Windows NT 5.1')>-1){document.write('\<script type="text/javascript" language="javascript" charset="utf-8" src="http://103.249.53.35/gate/big5/static.mediav.com/js/mvf_g2.js">\<\/script>');} else{document.write('\<script type="text/javascript" language="javascript" charset="utf-8" src="https://103.249.53.35/gate/big5/static-ssl.mediav.com/js/mvf_g2.js">\<\/script>');} </script> </div>     <div class="art_ad02" style="margin-top:10px;">  <script type="text/javascript">//<![CDATA[ ac_as_id = "mm_114896513_13668621_54544779";ac_format = 1;ac_mode = 1;ac_group_id = 1;ac_server_base_url = "afpeng.alimama.com/"; //]]></script><script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js"></script> </div>   <div class="art_ad02" style="margin-top:10px;">  <script type="text/javascript">//<![CDATA[ ac_as_id = "mm_114896513_13668621_57760613";ac_format = 1;ac_mode = 1;ac_group_id = 1;ac_server_base_url = "afpeng.alimama.com/"; //]]></script><script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js"></script> </div>   <div class="art_ad03">  <script language='javascript' type='text/javascript' src='http://103.249.53.35/gate/big5/culture.taiwan.cn/jlyhz/images/s?z=twcn&c=87@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js'></script>  </div>       <div class="art_ad02" style="margin-top:10px;">  <script language='javascript' type='text/javascript' src='http://103.249.53.35/gate/big5/culture.taiwan.cn/jlyhz/images/s?z=twcn&c=88@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js'></script>  </div>   <div class="art_ad02" style="margin-top:10px;">  <script language='javascript' type='text/javascript' src='http://103.249.53.35/gate/big5/culture.taiwan.cn/jlyhz/images/s?z=twcn&c=89@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js'></script>  </div>  </div>  </div>  <div id="art_mainad">  <script language='javascript' type='text/javascript' src='http://twcn.adsame.com/s?z=twcn&c=94@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js'></script>  </div>       <div id="tw_footer"> <div style="background:#e3e3e3; padding:10px 0px;"> <div class="tw_footerbox"> <div class="right tw_bottom_info"> <div class="tw_bottom_ba"><span><img src="http://103.249.53.35/images/gongshang_logos.gif" style="vertical-align:middle;" /> 京ICP證130248號京公網安備110102003391</span><span>網路傳播視聽節目許可證0107219號</span> </div> <div class="tw_bottom_about tw_dnmiddle begin"><span><a href="http://103.249.53.35/gywm/200905/t20090505_886770.htm" target="_blank">關於我們</a></span>|<span><a href="http://103.249.53.35/aboutus/" target="_blank">本網動態</a></span>|<span><a href="http://103.249.53.35/zzsq/200708/t20070803_438962.htm" target="_blank">轉載申請</a></span>|<span><a href="mailto:cntw@taiwan.cn" target="_blank">投稿郵箱</a></span>|<span><a href="http://103.249.53.35/lx/200709/t20070905_449642.htm" target="_blank">聯繫我們</a></span>|<span>版權申明</span>|<span><a href="http://103.249.53.35/gate/big5/www.yuecheng.com/" target="_blank">法律顧問</a></span>|<span class="tw_b_jb">違法和不良資訊舉報電話：86-10-53610172 iwilljubao@126.com</span></div> </div> </div></div> </div>  <div style="display:none;"> <script type="text/javascript">(function(){document.write(unescape('%3Cdiv id="bdcs"%3E%3C/div%3E'));var bdcs = document.createElement('script');bdcs.type = 'text/javascript';bdcs.async = true;bdcs.src = 'http://103.249.53.35/gate/big5/znsv.baidu.com/customer_search/api/js?sid=12472666198958497854' + '&plate_url=' + encodeURIComponent(window.location.href) + '&t=' + Math.ceil(new Date()/3600000);var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(bdcs, s);})();</script> </div>  <div style="display:none"> <script type="text/javascript">document.write(unescape("%3Cscript src='http://cl2.webterren.com/webdig.js?z=12' type='text/javascript'%3E%3C/script%3E"));</script><script type="text/javascript">wd_paramtracker("_wdxid=000000000000000000000000000000000000000000")</script> <script type="text/javascript"> var _bdhmProtocol = (("https:" == document.location.protocol) ? " https://103.249.53.35/gate/big5/" : " http://103.249.53.35/gate/big5/"); document.write(unescape("%3Cscript src='" + _bdhmProtocol + "hm.baidu.com/h.js%3F8ca9d4832677566b69c3e115b744cdbc' type='text/javascript'%3E%3C/script%3E")); </script> </div> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-37204618-1']); _gaq.push(['_setDomainName', 'taiwan.cn']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://103.249.53.35/gate/big5/ssl' : 'http://103.249.53.35/gate/big5/www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/tajs.qq.com/stats?sId=36375802@OldUrl;@JS;http://culture.taiwan.cn/jlyhz/201709/t20170918_11843923.htm_.js" charset="UTF-8"></script> <!--頻道頁腳+統計代碼