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//]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/lawhsx/201609/t20160907_11562251.htm_.js"></script>  </div>  <div id="tw_artmain"> <div class="tw_place"><a href="http://103.249.53.35/" target="_self">台灣網</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/" target="_self" title="兩岸文化" class="CurrChnlCls">兩岸文化</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/lawhsx/" target="_self" title="書訊" class="CurrChnlCls">書訊</a></div> <h1 class="art_tit">《爆品手記》：網際網路時代，“爆品”是怎樣被製造的？</h1> <div class="art_time">2016年08月19日 08:49:10 來源：鳳凰讀書 <div class="art_font"><div style="float:left;margin-top:-6px;">  <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div><div style="float:left;"><a href="javascript:window.print();"><img src="http://ats.taiwan.cn/images/jingmao_34.gif" align="top" /></a>字號：<a href="javascript:void(0);" class="smallFont">小</a> <a href="javascript:void(0);" class="medFont">中</a> <a href="javascript:void(0);" class="largeFont">大</a></div></div> </div> <div class="art_con left"> <div class="art_txt fontsizebox"> <div class=TRS_Editor><p>　　小米模式的本質是什麼？馬化騰何以建立起龐大的騰訊帝國？褚橙的幕後推手又是誰？蘋果手機又是如何征服世界的？</p> <p>　　不管是網際網路這個圈的，還是線下做實體的都在一門心思想做“爆品”。而且都宣稱自己做的就是爆品。請問你所謂打造的爆品有幾個人知道？有多少人消費？有沒有被當過成功案例來推廣？如果這三條，條條不沾邊，那您的爆品真的就是我們眼裏的“廢品”了。</p> <p>　　爆品到底是什麼呢？什麼是爆品戰略呢？爆品戰略的本質就是一年一款產品可以幹到10個億的方法論。當然，有的公司可以幹到一百億、一千億，我們換個角度看一下。蘋果是一個爆品公司，蘋果一款產品可以幹到一千億美元，比如蘋果的手錶，蘋果的手機。小米的本質是什麼呢？小米的本質也是爆品戰略。小米有很多產品，幾乎每個產品一年都要幹到10個億。我們看小米早期，三年只做六款手機，但是款款爆品。</p> <p>　　什麼叫爆品？小米怎麼定義爆品？就是一年能賣到一千萬台，把產品爆到產生壟斷的效果，讓別人學都不好學。小米的爆品打法，亮著底牌給你都沒法跟它打。</p> <p>　　爆品專家、國內爆品行銷第一人金錯刀的新書《爆品手記》將為你揭秘那些超級爆品不為人知的修煉指南。本書精選騰訊、小米、蘋果、美團、酒仙網、褚橙、e袋洗等當紅爆品的案例，從產品設計和產品行銷等角度提出了打造爆品的全新思路。無論你是產品經理、產品運營還是網際網路創業者，本書都不會令你失望。</p> <p align="center"><img alt="" src="http://103.249.53.35/gate/big5/culture.taiwan.cn/lawhsx/201609/W020160907403974877871.jpg" OLDSRC="W020160907403974877871.jpg" /></p> <p class="pictext" align="left">　　書名：《爆品手記》</p> <p>　　作者：金錯刀</p> <p>　　出版社：中國友誼出版社</p> <p>　　出版日期：2016.08.30</p> <p>　　定價：39.8元</p> <p>　　作者簡介：</p> <p>　　金錯刀：微創新思想提出者，網際網路創新教練，爆品專家，國內爆品行銷第一人。曾任小米顧問，科技商業觀察家。微創新研究中心創始人、首席研究員。</p> <p>　　內容簡介：</p> <p>　　如何在價值紅海中挖掘用戶痛點？</p> <p>　　社交媒體上如何引發用戶的傳播？</p> <p>　　產品如何上頭條？</p> <p>　　如何用流量產品引爆市場？</p> <p>　　電商企業如何備戰雙十一？</p> <p>　　傳統企業轉型網際網路最大的坑是什麼？</p> <p>　　……</p> <p>　　一本書教你建立未來商業時代的新三觀！</p> <p>　　企業的較量在於企業家，企業家的較量在於產品。未來，是產品經理的時代！企業只有從用戶角度出發，對產品進行顛覆性的微創新，才有可能打造出讓用戶尖叫的產品。本書從產品設計、產品行銷角度，提出了打造爆品的全新思路，幫助傳統企業順利實現轉型，找到1個產品賣出1個億的爆品戰略。</p></div> <p class="editor">[責任編輯：楊永青]</p> </div> <div class="page"> <script type="text/javascript"> createPageHTML(1, 0, "t20160907_11562251", "htm"); 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