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//]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/lawhsx/201611/t20161117_11626644.htm_.js"></script>  </div>  <div id="tw_artmain"> <div class="tw_place"><a href="http://103.249.53.35/" target="_self">台灣網</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/" target="_self" title="兩岸文化" class="CurrChnlCls">兩岸文化</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/lawhsx/" target="_self" title="書訊" class="CurrChnlCls">書訊</a></div> <h1 class="art_tit">《網紅的秘訣》：讀懂網紅所“紅”的原因</h1> <div class="art_time">2016年11月17日 09:01:12 來源：中國青年網 <div class="art_font"><div style="float:left;margin-top:-6px;">  <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div><div style="float:left;"><a href="javascript:window.print();"><img src="http://ats.taiwan.cn/images/jingmao_34.gif" align="top" /></a>字號：<a href="javascript:void(0);" class="smallFont">小</a> <a href="javascript:void(0);" class="medFont">中</a> <a href="javascript:void(0);" class="largeFont">大</a></div></div> </div> <div class="art_con left"> <div class="art_txt fontsizebox"> <div class=TRS_Editor><p align="center"> <img src="http://103.249.53.35/gate/big5/culture.taiwan.cn/lawhsx/201611/W020161117324722104557.jpg" style="border-width: 0px;" alt="" OLDSRC="W020161117324722104557.jpg" /></p> <p align="center"><font face="楷體, 楷體_GB2312">　　書名：《網紅的秘訣》</font></p> <p align="center"><font face="楷體, 楷體_GB2312">　　作者：[英]尼克·伯徹</font></p> <p align="center"><font face="楷體, 楷體_GB2312">　　譯者：伍家陞</font></p> <p align="center"><font face="楷體, 楷體_GB2312">　　出版社：北京聯合出版公司</font></p> <p align="center"><font face="楷體, 楷體_GB2312">　　出版時間：2016年月</font></p> <p align="center"><font face="楷體, 楷體_GB2312">　　定價：48.00</font></p> <p align="center"><font face="楷體, 楷體_GB2312">　　書號：978-7-5502-8556-9</font></p> <p>　　日前，《網紅的秘訣》一書由北京聯合出版公司出版。毋庸置疑，現如今這一包羅萬象、內容豐富的自媒體時代裏，無論是名人大咖，還是路人甲乙，都擁有了一個公平且寬廣的網際網路平臺，你可以用你的價值、才能、魅力、甚至一個莫名其妙的“點”就博得百萬粉絲。人人都可以做網紅，也都可以突破自我，帥出新高度。在這樣的趨勢下，讀懂網紅所“紅”的原因則顯得尤為總要，畢竟這對個人或是企業的自我推廣、人氣指數上升都起到了至關重要的作用。</p> <p>　　“網紅”是網路時代的產物，它迎合了網民“審美”“審醜”“獵奇”等心理，吸引人們的眼球。事實上，“網紅”並不是新興的概念，早在十幾年前就存在“網紅”，如芙蓉姐姐等。“網紅”走紅的路徑有很多，可以依靠才華，可以依靠方法，也可以依靠網路推手的運作，等等。從芙蓉姐姐到papi醬，十餘年來，隨著移動互聯技術的不斷發展進步，網紅載體從單一人物走向多樣化，直到目前，市面上第一本有關“網紅”的書籍驚喜上市，帶給讀者的頭腦風暴、思考價值也是不容小視的。</p> <p>　　《網紅的秘訣》的作者尼克·伯徹（Nick Burcher）身為MediaCom公司的社交媒體執行長，擁有17年豐富的業內工作經驗，深入了解付費媒體、自有媒體和贏得媒體中的所有環節，與英國和全球眾多客戶均有合作關係，更因就業內問題持有自己獨到的立場和觀點而聲名卓著。經加拿大UBC商學院高材生伍家陞翻譯，《網紅的秘訣》現已華麗來襲。書中清晰地定義了付費媒體、自有媒體和贏得媒體的構成及聯繫，為媒體的思考和運用呈現了清晰的藍圖，從事網際網路相關工作，或是對自媒體與市場行銷感興趣的讀者則是走進這本書的不二人選！</p> <p>　　<strong>[內容簡介]</strong></p> <p>　　對於今天的行銷人員和廣告商來說，在市場行銷和廣告宣傳時可以有多種媒體渠道供選擇，這也使得人們面臨選擇的困境。電視、筆記型電腦、平板電腦、遊戲機和智慧手機與傳統的媒體、網站、廣播、社交網路和客戶端同臺競爭，這也就意味著在品牌推廣時很難決定選擇哪一種媒體能更好地達到向用戶宣傳的目的。《網紅的秘訣》清晰地定義了付費媒體、自有媒體和贏得媒體的構成及聯繫，為媒體的思考和運用呈現了清晰的藍圖。本書旨在探討一系列不同的觀點，共同協作，實現社交世界的收益最大化。</p> <p>　　<strong>[作者介紹]</strong></p> <p>　　尼克·伯徹（Nick Burcher），MediaCom公司的社交媒體執行長，擁有17年豐富的業內工作經驗，深入了解付費媒體、自有媒體和贏得媒體中的所有環節，與英國和全球眾多客戶均有合作關係，更因就業內問題持有自己獨到的立場和觀點而聲名卓著。</p></div> <p class="editor">[責任編輯：楊真斌]</p> </div> <div class="page"> <script type="text/javascript"> createPageHTML(1, 0, "t20161117_11626644", "htm"); 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