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//]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/spot/201606/t20160620_11486357.htm_.js"></script>  </div>  <div id="tw_artmain"> <div class="tw_place"><a href="http://103.249.53.35/" target="_self">台灣網</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/" target="_self" title="兩岸文化" class="CurrChnlCls">兩岸文化</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/spot/" target="_self" title="大陸文化看點" class="CurrChnlCls">大陸文化看點</a></div> <h1 class="art_tit">院線大佬坐而論道談《魔獸》</h1> <div class="art_time">2016年06月20日 09:03:00 來源：羊城晚報 <div class="art_font"><div style="float:left;margin-top:-6px;">  <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div><div style="float:left;"><a href="javascript:window.print();"><img src="http://ats.taiwan.cn/images/jingmao_34.gif" align="top" /></a>字號：<a href="javascript:void(0);" class="smallFont">小</a> <a href="javascript:void(0);" class="medFont">中</a> <a href="javascript:void(0);" class="largeFont">大</a></div></div> </div> <div class="art_con left"> <div class="art_txt fontsizebox"> <div class=TRS_Editor><p>　　昨日，上海國際電影節金爵論壇舉辦“鳳凰大影響”特別活動，大地院線總經理方斌、萬達院線總裁曾茂軍、UME影院管理集團董事長吳思遠，圍繞主題“未來電影院·電影院未來”展開對話。</p> <p>　　論壇從《魔獸》電影內地上映五天票房破十億元談起，這個成績與《魔獸》在北美遇冷形成鮮明反差。曾茂軍認為，這反映了電影票房的趨勢變化。“近幾年中國票房和好萊塢票房的差距已經顯現，好幾部好萊塢電影在中國的票房超過美國，也有北美票房很好的影片在中國的成績不佳，這說明中國觀眾和美國觀眾有區別。北美觀眾平均年齡40多歲，比較成熟，而中國觀眾平均年齡比較小，20歲出頭。”他認為今後中國電影市場票房超越美國是很自然的，“去年北美票房一年流失年輕觀眾一百萬，中國觀眾仍然在增加，未來全球電影的中心會在中國。”</p> <p>　　吳思遠則認為《魔獸》的票房成績是現象而不是常態。他憂慮地說：“中國電影觀眾年齡越來越低，製作人為了向他們服務，導致中國電影低齡化、幼稚化，這是中國電影的危機。電影發展有自身規律，不是金融產品，不能說今年票房多少，明年就要突破多少。現在同一個地區有十幾家電影院在靠降低票價來鬥，這是非常不健康的。”</p> <p>　　方斌則說：“《魔獸》是基於成熟IP改編的電影，天生是遊戲粉絲電影。未來全球電影文化會出現兩極，中國和美國會成為標桿。在不久的將來，不是東風壓倒西風或者西風壓倒東風，而是兩者共存，有可能東方會更有文化底蘊和魅力。《魔獸》北美票房不如內地，襯托的就是文化差異和不可預見性。”</p> <p>　　(文/何晶)</p></div> <p class="editor">[責任編輯：楊永青]</p> </div> <div class="page"> <script type="text/javascript"> createPageHTML(1, 0, "t20160620_11486357", "htm"); 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