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//]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/spot/201706/t20170621_11805336.htm_.js"></script>  </div>  <div id="tw_artmain"> <div class="tw_place"><a href="http://103.249.53.35/" target="_self">台灣網</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/" target="_self" title="兩岸文化" class="CurrChnlCls">兩岸文化</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/spot/" target="_self" title="資訊" class="CurrChnlCls">資訊</a></div> <h1 class="art_tit">《朗讀者》摘白玉蘭央視展原創實力定義國家標準</h1> <div class="art_time">2017年07月03日 09:34:17 來源：中國日報網 <div class="art_font"><div style="float:left;margin-top:-6px;">  <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div><div style="float:left;"><a href="javascript:window.print();"><img src="http://ats.taiwan.cn/images/jingmao_34.gif" align="top" /></a>字號：<a href="javascript:void(0);" class="smallFont">小</a> <a href="javascript:void(0);" class="medFont">中</a> <a href="javascript:void(0);" class="largeFont">大</a></div></div> </div> <div class="art_con left"> <div class="art_txt fontsizebox"> <div class=TRS_Editor><p>　　中國不乏生動的故事，關鍵要有講好故事的能力;中國不乏史詩般的實踐，關鍵要有創作史詩的雄心。在被業界廣泛定義為“中國原創綜藝節目模式元年”的2016年，一批堅守中國文化內核、挖掘原創模式價值、開拓國產綜藝格局的優秀綜藝脫穎而出。</p> <p>　　其中，央視綜藝作為原創力量的重鎮和價值引領的高地，秉持國家電視臺的高度文化自信和強烈文化自覺，孵化了一批既有意義又有意思的匠心精品。2017年第23屆上海白玉蘭獎官方公佈的“最佳綜藝節目”入圍名單中，十檔之中有三檔為央視出品，雙雙入圍“最佳季播電視節目”的《加油!向未來》第一季和《朗讀者》第一季，頻道聯合製作方均為央視旗下全資子公司央視創造傳媒。最終，《朗讀者》摘得“白玉蘭”的這一殊榮。以CCTV-1週末黃金時段為基礎，歷經三年多的積累和磨礪，央視創造傳媒不僅成為央視市場化類型節目製作的重要陣地、央視機制體制的創新引擎，更以一系列融社會價值、文化價值、藝術價值、市場價值于一體的優秀作品，成為國內領先的視頻供應商和整合運營商，與央視綜合頻道和綜藝頻道緊密合作，鑄就原創綜藝的“國家標準”。</p> <p align="center">　　<img alt="" oldsrc="W020170621275500588129.jpg" complete="complete" src="./W020170621275500588129.jpg" /></p> <p align="center" class="pictext">　　<strong>領銜踐行文化自信和自主創新</strong></p> <p>　　《朗讀者》《加油!向未來》成努力攀登正能量高峰典範</p> <p>　　上海電視節“文化傳承與當代創新——中國電視節目‘自主創新’高峰會”上，國家新聞出版廣電總局宣傳司司長高長力做了《堅持文化自信和自主創新，努力攀登正能量高峰》的主題演講。這一主題，源自一年前國家新聞出版廣電總局“自主創新”政策的出臺。</p> <p>　　“我們應該持續地研究怎麼攀登正能量的高峰，就是通過文化自信和自主創新”，高長力司長重點提及的優秀節目中，就包括了《朗讀者》《加油!向未來》《挑戰不可能》三檔由央視創造傳媒聯合央視綜合頻道、綜藝頻道打造的精良製作。</p> <p>　　由董卿首次擔當製作人、央視創造傳媒與央視綜藝頻道聯合製作的《朗讀者》，將個人成長、情感體驗、背景故事與傳世佳作相結合，以“訪談+朗讀+解析”綻放具有普世中國價值的文學之美、情感之美、人性之美。節目上線至收官，《朗讀者》用一連串為業內津津樂道的傳播數據，成為公認的現象級原創電視節目。據悉，法國一家製作公司已向《朗讀者》發出了模式購買意向。</p> <p>　　以“把科學實驗搬上綜藝化的舞臺，向全民普及科學知識”為核心，由央視創造傳媒與央視綜合頻道聯合製作的大型科學普及節目《加油!向未來》，成為去年暑期熒屏的黑馬，豆瓣評分8.8，創央視季播節目在豆瓣新媒體評分之最。用生動鮮活的科學實驗，激發全民的科學興趣、提升全民的科學素養、展現國家的科技成果，《加油!向未來》無形中為科技創新打下了堅實的群眾基礎。</p> <p>　　之所以能入圍本屆白玉蘭“最佳綜藝節目”，《朗讀者》和《加油!向未來》正是以“節目模式”為切入點，以國際通用的模式理念為行業標準，在共同推動中國電視“自主創新”科學發展的過程中，突破單一的娛樂價值，廣泛輻射教育、科技、人文、社會、經濟各大廣深維度，成為努力攀登正能量高峰的典範之作。</p> </div> <p class="editor">[責任編輯：楊永青]</p> </div> <div class="page"> <script type="text/javascript"> createPageHTML(2, 0, "t20170621_11805336", "htm"); 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