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//]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/spot/201708/t20170821_11833008.htm_.js"></script>  </div>  <div id="tw_artmain"> <div class="tw_place"><a href="http://103.249.53.35/" target="_self">台灣網</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/" target="_self" title="兩岸文化" class="CurrChnlCls">兩岸文化</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/spot/" target="_self" title="資訊" class="CurrChnlCls">資訊</a></div> <h1 class="art_tit">視聽感變為閱讀感？綜藝節目同名書為何火爆</h1> <div class="art_time">2017年08月21日 08:25:10 來源：中國新聞網 <div class="art_font"><div style="float:left;margin-top:-6px;">  <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div><div style="float:left;"><a href="javascript:window.print();"><img src="http://ats.taiwan.cn/images/jingmao_34.gif" align="top" /></a>字號：<a href="javascript:void(0);" class="smallFont">小</a> <a href="javascript:void(0);" class="medFont">中</a> <a href="javascript:void(0);" class="largeFont">大</a></div></div> </div> <div class="art_con left"> <div class="art_txt fontsizebox"> <div class=TRS_Editor><p><br /> 　　中新網北京8月21日電(上官雲)近些天，《朗讀者》又吸引了一次眼球。不過，這次火的是由著名主持人董卿主編的綜藝節目同名圖書。目前，它在某電商平臺“文學銷量榜(自營)”上穩居前十名的位置，並且已經連續加印。此前，《見字如面》、《中國詩詞大會》等書也是好評眾多，那麼，這些將視聽感變為閱讀感的圖書，為何能如此火爆呢？</p> <p>　　2017年2月，文化綜藝節目《朗讀者》開始在央視黃金時段首播，董卿首次擔當製作人。今年8月5號，《朗讀者》同名圖書正式上市。人民文學出版社策劃部主任宋強介紹，《朗讀者》圖書分為幾個版本，首先推出的是平裝版和青少版，一套三冊。平裝版首印六萬套，之後又加印兩次，目前正準備加印第三次，“銷售情況非常之好”。</p> <p>　　這種現象並不鮮見。早先，綜藝節目《中國詩詞大會》收穫頗多好評，今年年初，《中國詩詞大會》圖書由中華書局出版，內容根據第一季文字腳本潤色整理而成。出版方對中新網記者表示，該書很受讀者歡迎，于2017年1月上市，“到目前為止，至少已經賣出了35萬套”。</p> <p>　　對於此類圖書的出版，有的讀者大力點讚，因為“那是文化的延續，能夠更好的激發讀者閱讀熱情”；有的則認為沒什麼必要，“不過是把節目內容編成文字，直接看節目不就行了嗎？”</p> <p>　　其實，這些書的編排，往往並不是那麼容易，簡而言之，它們依託于節目卻不局限于節目，而且會增加一些延伸內容。人民文學出版社副總編輯肖麗媛以《朗讀者》為例，介紹了相關出版流程，“將節目內容轉化為圖書，其實是需要把視聽感轉化為閱讀感，工作量非常大。比如訪談的錄製時長一般都在2小時左右，節目只選用十分鐘左右，而我們要在節目的基礎上，考慮增補，從中選出最精華、最貼合文本的部分”。</p> <p>　　而《中國詩詞大會》同名書，雖然是根據其第一季的文字腳本整理潤色而成。但由於書中涉及的古典詩詞大部分見於目前通用的中小學語文課本，故書中在解釋字的同時，更注意對詩詞所蘊含文化意蘊的詮釋，書後還附有“依首字中文拼音排序”編成的《詩詞作者及篇名索引》，方便閱讀。</p> <p>　　“這些書受到熱捧，首先是電視節目的號召力在那裏。先是綜藝節目在全社會引起熱烈反響，出版社追熱點而動，此時同名書出版，是很容易引起讀者關注的。”一名出版界業內人士對記者分析道，“另外，圖書本身的編排很走心，像《朗讀者》增加了作品點評、使用了AR技術，相當於提升書的附加值。而從讀者的角度來說，也許是出於對節目熱愛的延續，想買本書收藏，也許是本身更喜歡紙質書的閱讀感，願意花錢消費，使得‘爆款’綜藝節目同名書受到追捧”。</p> <p>　　至於上述圖書出版的意義，董卿關於《朗讀者》出版緣由的一段話或許能夠給出很好的解釋，“在這樣一個喧囂的時代，要敢於重新把目光投注到最簡單也最豐富、最質樸也最深刻的文字世界，扛起這樣一面文化的大旗。我們希望《朗讀者》這套書能煥發出一種力量，將朗讀和閱讀的魅力輻射到更多人身上”，“進一步將讀者心中潛藏的閱讀與朗讀的熱情延續下去”。(完)</p></div> <p class="editor">[責任編輯：楊永青]</p> </div> <div class="page"> <script type="text/javascript"> createPageHTML(1, 0, "t20170821_11833008", "htm"); 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