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//]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/spot/201708/t20170822_11833468.htm_.js"></script>  </div>  <div id="tw_artmain"> <div class="tw_place"><a href="http://103.249.53.35/" target="_self">台灣網</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/" target="_self" title="兩岸文化" class="CurrChnlCls">兩岸文化</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/spot/" target="_self" title="資訊" class="CurrChnlCls">資訊</a></div> <h1 class="art_tit">諾蘭新片開啟預售淘票票線上行銷助推電影票房</h1> <div class="art_time">2017年08月22日 08:43:48 來源：中國新聞網 <div class="art_font"><div style="float:left;margin-top:-6px;">  <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div><div style="float:left;"><a href="javascript:window.print();"><img src="http://ats.taiwan.cn/images/jingmao_34.gif" align="top" /></a>字號：<a href="javascript:void(0);" class="smallFont">小</a> <a href="javascript:void(0);" class="medFont">中</a> <a href="javascript:void(0);" class="largeFont">大</a></div></div> </div> <div class="art_con left"> <div class="art_txt fontsizebox"> <div class=TRS_Editor><p align="justify">　　中新網杭州8月21日電(趙小燕胡亦心)8月21日，克裏斯托弗·諾蘭的新片《敦刻爾克》在北京舉行新聞發佈會，宣佈該片將於9月1日在中國內地上映，目前影片預售已經全面開啟。</p> <p align="justify">　　該片改編自二戰歷史事件《敦刻爾克大撤退》，當時40萬英法聯軍被敵軍包圍在敦刻爾克的海灘上，面對敵軍步步逼近的絕境，他們不得不為自己的命運背水一戰。</p> <p align="justify">　　淘票票是《敦刻爾克》的獨家線上行銷平臺，預售數據顯示，《敦刻爾克》的想看人數已經超過18萬，其中男性觀眾佔比58.64%，女性觀眾佔比41.36%。</p> <p align="justify">　　今年上半年，淘票票在協助推廣《一條狗的使命》過程中，通過大數據分析，精準定位了該片的目標觀眾，將行銷和推廣的重點放在愛寵人士、女性用戶以及親子用戶三類人群，使《一條狗的使命》的口碑通過社交媒體迅速傳播，推動該片票房最終突破6億元。</p> <p align="justify">　　在今年6月，阿裏影業對外宣佈，未來將定位於電影產業新基礎設施，賦能電影產業。淘票票作為新基礎設施用戶觸達環節的重要組成部分，為片方、影院和觀眾三方提供高效的連接服務。</p> <p align="justify">　　當前，淘票票全面接入優酷、UC、高德，加上支付寶、微博等平臺，基於阿里巴巴大文娛的生態優勢，形成了一個覆蓋支付、社交、資訊、視頻、地圖等應用場景的全方位購票平臺。</p> <p align="justify">　　在暑期檔，淘票票充分展示了強大的線上行銷能力，聯合發行的《戰狼2》、《悟空傳》、《三生三世十里桃花》基本提前包攬了暑期檔票房前三名。上周，淘票票基於自身強大的宣推能力，幫助紀錄片《二十二》的排片和票房實現逆襲，一舉刷新中國紀錄片票房紀錄。</p> <p align="justify">　　《敦刻爾克》雖是諾蘭首次執導現實題材影片，但從海外上映的情況來看，《敦刻爾克》已經在多個國家成為票房冠軍，媒體和觀眾的口碑爆棚。此次，淘票票攜手諾蘭新片《敦刻爾克》，有望推動諾蘭作品在中國內地的票房取得新突破。</p> <p align="justify">　　發佈會上，諾蘭和製片人艾瑪·托馬斯聯袂出席了《敦刻爾克》發佈會為影片造勢，諾蘭介紹了從劇本創作、拍攝手法等環節，是如何為觀眾打造身臨其境觀影體驗的心得。托馬斯作為製片人，分享了《敦刻爾克》的幕後工作，包括二戰古董在內的大量飛機艦船等道具都是極盡真實，將現場演職人員“帶回”歷史事件現場。(完)</p></div> <p class="editor">[責任編輯：楊永青]</p> </div> <div class="page"> <script type="text/javascript"> createPageHTML(1, 0, "t20170822_11833468", "htm"); 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