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//]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://culture.taiwan.cn/spot/201708/t20170829_11836250.htm_.js"></script>  </div>  <div id="tw_artmain"> <div class="tw_place"><a href="http://103.249.53.35/" target="_self">台灣網</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/" target="_self" title="兩岸文化" class="CurrChnlCls">兩岸文化</a> > <a href="http://103.249.53.35/gate/big5/culture.taiwan.cn/spot/" target="_self" title="資訊" class="CurrChnlCls">資訊</a></div> <h1 class="art_tit">國內童書市場發展如何？大數據顯示原創成長空間大</h1> <div class="art_time">2017年08月29日 08:38:24 來源：中國新聞網 <div class="art_font"><div style="float:left;margin-top:-6px;">  <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div><div style="float:left;"><a href="javascript:window.print();"><img src="http://ats.taiwan.cn/images/jingmao_34.gif" align="top" /></a>字號：<a href="javascript:void(0);" class="smallFont">小</a> <a href="javascript:void(0);" class="medFont">中</a> <a href="javascript:void(0);" class="largeFont">大</a></div></div> </div> <div class="art_con left"> <div class="art_txt fontsizebox"> <div class=TRS_Editor><p align="justify">　　中新網北京8月28日電(上官雲)2013至2017年的5年來，中國原創童書市場發展如何？不同品類中原創作品的銷售有何特點？近日，中文圖書電商噹噹聯合《中國出版傳媒商報》社，在北京舉辦“把脈中國童書現實與未來”活動，並首次發佈“噹噹童書5年原創市場銷售”報告，從地域篇、品類篇宏觀展示國內原創童書市場發展。</p> <p align="justify">　　“近5年來，中國原創童書銷量持續快速增長，2017年1-8月，噹噹累計售出童書1.2億冊，中國原創作品佔1/3。”噹噹副總裁、出版物事業部總經理陳立均在發佈報告時介紹，“我之所以尊重童書出版，最主要的原因就是，他們給中國最需要好糧食的孩子提供最優質的產品。噹噹一直最堅持的也是品質閱讀，每年堅決放棄近10億的低端市場”。</p> <p align="justify">　　噹噹發佈的大數據顯示，2013-2017年的5年來，噹噹童書總銷量持續攀升，2013年與2017年增速最快，2014開始增速下緩，隨之2015年、2016年連續兩年同比增長35%，而且中國原創作品銷售增長曲線與整體童書相似，可見原創市場成長空間大，為整個童書市場高速增長做出貢獻。</p> <p align="justify">　　雖然童書銷售總量在增長，但全國省份“閱讀購買地圖”並不相同。廣東、北京連續5年蟬聯全國購買力冠亞軍，江蘇、山東分別有2年搶佔第三名“寶座”，浙江省經過激烈競爭成功擠進2017年上半年的前三甲。</p> <p align="justify">　　隨著優秀傳統文化大熱，本次噹噹報告數據顯示，2017年中國兒童文學TOP10中，《寫給兒童的中國歷史》(全14本)穩居首位，熱度不減，累計銷量近50萬套。針對國學復蘇的熱點現象，中國版協少讀工委主任、中國少年兒童新聞出版總社社長李學謙和陳立均都呼籲讀者要理性看待，不要跟風，為中國兒童文學持續健康發展提供良好的成長環境。(完)</p></div> <p class="editor">[責任編輯：楊永青]</p> </div> <div class="page"> <script type="text/javascript"> createPageHTML(1, 0, "t20170829_11836250", "htm"); 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