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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　新華社臺北12月14日電（記者劉剛趙丹平）誠品14日公佈的“2017閱讀大調查”顯示，臺灣讀者閱讀能量不減，平均每人每週花6小時閱讀紙本書或雜誌，每4人中就有1人每天閱讀達1小時以上，六成民眾每月至少逛一次書店。</p> <p align="justify">　　誠品今年與逾5000家出版社合作，促動11萬餘種書籍跨海交流，較去年增長7％。今年誠品還為兩岸讀者提供共26萬種臺版書、12萬種陸版書，藏備書目分別較去年增長2％及5％。</p> <p align="justify">　　為深入研究讀者閱讀行為，誠品今年首度與遠見研究調查中心合作進行“2017閱讀大調查”。調查發現，過去一年，臺灣20至60歲成年人每人平均購買9本書、花費3169元（新台幣，下同）。誠品會員明顯更愛閱讀，平均一年購書14本，其中14%的會員每年花一萬元以上購書。</p> <p align="justify">　　調查還發現，雖然書的內容決定一切，但中年讀者會優先考量折扣，年輕讀者則有四成傾向參考暢銷排行榜購書。此外，儘管閱讀形式多元，有64％的人過去一年看過電子書，但僅有28％買過，有聲讀物接受度更低至17%。總體來看，紙本書仍是臺灣讀者最愛，有六成民眾每個月會逛一次書店，體驗書的質感和書店空間氛圍。</p> <p align="justify">　　觀察誠品年度暢銷榜TOP100發現，臺灣、香港和蘇州三地有四大共通現象。最受矚目的是社群效應改變了出版品樣貌，臺灣受到“晚安詩”等社群影響，成為今年的出版新秀；大陸偶像作家透過社群經營個人品牌，帶動其出版品熱賣；香港則有許多小說作品先在網路發酵，再出版成為暢銷書籍。</p> <p align="justify">　　其次，下一代的教養也反映著父母的焦慮與期待。舉例來說，臺灣家長傾向應從破解子女的想法開始，香港則積極培育子女進入名校，並傾向採用本地成功教養經驗；蘇州則認為孩子的問題就是父母的問題，應從身教言教做起。</p> <p align="justify">　　此外，獨特的書寫視角以及主題鮮明的書籍，都能滿足讀者對於未知領域的探索好奇心；而透過新譯文、新包裝、新詮釋重新出版的經典文學作品，則歷久彌新。</p> <p align="justify">　　“2017閱讀大調查”是誠品與遠見研究調查中心合作，于2017年10月24日至11月3日，針對20歲至60歲“過去一年有買過任何書籍或雜誌”的民眾閱讀行為進行的調查。調查樣本800人，以95%信賴度估計，最大抽樣誤差為±3.46%。該調查另同步取得1582位誠品人會員樣本進行交叉分析。</p> <p align="justify">　　誠品1989年由臺北仁愛路圓環的人文藝術書店開始起步，至今已有28年曆史。目前在臺灣、香港、大陸共有44個分店，是知名的閱讀與文化交流平臺。</p></div> <div class="editor f14">[責任編輯：孫伊靜]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20171215_11879301", "htm"); </script> </div>  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