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align="justify">　　北京電子商務中心區建設辦公室副主任崔春雷表示，地方政府應結合新時代經濟發展的新特點、新需求，積極引導企業等市場相關方摸索出一套新機制、新路徑，構建“以本地為焦點、輻射周邊地區”的自媒體電商城市格局，培育經濟新動能，引入大數據技術，突破現有空間邊界，從而實現經濟均衡發展。</p> <p align="justify">　　在中國傳媒大學協同創新中心曹三省教授看來，自媒體電商的出現，讓很多領域發現了增量的機會。地方政府要引導企業通過自媒體電商發掘出更多的消費型流量，為消費者打造一個有別於傳統電商的全新生活。自媒體電商為脫貧攻堅事業注入了新鮮“血液”，更有利於社會扶貧力量的廣泛加入，是“流量扶貧”中最精準、最貼近消費者的模式。</p> <p align="justify">　　“自媒體構建的基於移動網際網路的細分社群生態——用戶主導了對內容的選擇和傳播，成了千人千面的生態。這正與零售業滿足消費者個性化需求的趨勢不謀而合，又能重視顧客體驗。”北京眾享秀夠科技有限公司副總裁屈斌告訴記者，圖文、短視頻、自製節目、直播等網際網路技術為自媒體電商提供了豐富的行銷工具。利用好這些技術不僅有利於提升消費能力、改善消費預期，進一步激發居民消費潛力，也有助於我國實現經濟轉型的戰略目標。</p> <p align="justify">　　“新出臺的《電商法》將自媒體電商納入調整範圍，從本質上看是對這種形式的一種認可。但同時，《電商法》又做了相關的約束。只要自媒體電商從業者遵守電子商務法及相關法律法規的規定，規範自身的交易行為，主動自覺守法合規，那麼發展前景還是十分樂觀。”電子商務法起草、國家網路市場監管與服務示範區評審專家張韜表示。</p> <p align="justify">　　為配合當前消費經濟新形勢，讓更多的自媒體適應《電商法》新政，積極參與到城市創新升級發展中，本次大會同期啟動了“中國城市自媒體電商大賽”。據了解，大賽設立農產品、旅遊、地產、特色產品、核心產業、服飾、文教、醫療八個電商比賽類目，于1月-4月進行全國海選，再經過集訓和復賽，7月將在北京舉行全國總決賽。</p> <p align="justify">　　“結合當地政府創新創業政策，大賽支援參賽者通過自媒體電商形式推廣當地特色產品。”北京眾享秀夠科技有限公司總裁孟嘉介紹道：“對於表現優異的參賽者，大賽將會提供創業支援、獎勵創業基金，協助政府孵化創業企業，增加就業機會。”</p> <p align="justify">　　據悉，中國城市自媒體電商大賽項目還延及“城市自媒體電商學院”和“城市自媒體電商平臺”。城市自媒體電商學院具有完全獨立開發的實用課程體系，並結合落地城市及當地學員的特點，制定有針對性的課程內容。學院師資由行業專家和資深從業者組成。通過系統的自媒體電商行銷技能培訓，為城市自媒體電商產業提供源源不斷的專業行銷人才。“當城市自媒體電商產業發展到一定程度，具有一定行業氛圍和從業人員數量後，我們將協助地方政府建設‘城市自媒體電商平臺’，吸引區域內優質企業入駐，創造更多的創業就業機會。”屈斌表示。(完)</p></div> <div class="editor f14">[責任編輯：李航]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20190123_12134719", "htm"); </script> </div>  </div>   <div class="content-plus"> <div class="wrap"> <h3 class="zone-desc-content"><span class="format">相關新聞</span></h3> <ul class="list clearfix"> <li class="list-item single-line f14"><a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201901/t20190123_12134716.htm" target="_blank" title="鳳凰教育商學院成立致力於為教育機構提供運營方案">鳳凰教育商學院成立致力於為教育機構提供運營方案</a></li> <li class="list-item single-line f14"><a 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