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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p align="justify">　　近日，國內領先的移動網際網路標準數據庫QuestMobile發佈《中國移動網際網路2018年度大報告》，在這份報告中，QuestMobile將2018年中國移動網際網路的八大關鍵詞總結為：上市、增長、下沉、裂變、新人類、邊界、監管和粉絲經濟。數據顯示，2018年底移動網際網路活躍用戶規模達到11.3億，移動網際網路月每人平均單日使用時長突破341.2分鐘。</p> <p align="justify">　　綜合2018年的年度數據，QuestMobile評選出2018年中國移動網際網路實力價值榜，網易有道詞典入選2018年度移動網際網路的兩個重量級榜單：最具商業價值TOP10 APP和TOP 30賽道用戶規模No.1 APP。</p> <p align="justify">　　<strong>增長與創新並進有道詞典用戶規模超7億</strong> </p> <table align="left" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr> <td> <div id="adhzh" name="hzh">　　</div> </td> </tr> </tbody> </table> <p align="justify">　　有道詞典憑藉高達7億的用戶量在眾多APP中突出重圍，入選Questmobile TOP30賽道用戶規模No.1APP榜單。以網易有道詞典為代表的詞典翻譯產品，極大程度契合了碎片化學習的市場需求。據數據報告，2018年12月有道詞典APP月活躍用戶規模高達8517萬，同比增長34.4%，增長態勢迅猛。</p> <p align="justify">　　擅長深挖用戶需求，以用戶為導向讓有道詞典備受年青一代的青睞。早在2017年有道詞典就當選24歲以下用戶偏愛APP，而在QuestMobile TRUTH不久前發佈的《Z世代洞察報告》中，網易有道旗下的有道詞典和有道翻譯官又入選最受95後喜愛的線上學習工具榜，其中擁有70.7%的95後用戶比重的有道詞典更是佔據榜首。</p> <p align="justify">　　學習場景的碎片化、移動化、低齡化是當前教育領域的趨勢。網易有道CEO周楓曾在公開演講中預測，“越來越多的孩子開始使用手機，使用平板電腦，如果我們要正向引導這樣的行為，最重要的事情就是讓他們用這些電子設備去做學習的用途，所以K12的APP會有一個非常快速的增長。”</p> <p align="justify">　　2019年伊始，網易有道又上線有道詞典“少兒版”——有道少兒詞典，這款號稱專為小學生設計的語文英語學習詞典，精準定位低齡網際網路用戶的移動碎片學習場景，填補K12領域查詞工具的空白，接力有道詞典，打造下一個以低齡用戶為核心的流量池。</p> <p align="justify">　　<strong>潛力與機遇同行有道詞典商業價值凸顯</strong> </p> <p align="justify">　　垂直賽道仍有良好的增長機會是QuestMobile所預測的2019年趨勢之一。此次有道詞典斬獲最具商業價值APP，無論從K12流量潛力還是從品牌客戶認可度來講，都實至名歸。</p> <p align="justify">　　有道詞典的7億用戶流量池及高品質的用戶群為大量品牌用戶青睞，例如雀巢、華為、奧迪等優質品牌均與有道詞典達成合作，優秀品牌的協同合作將助力品牌價值的增長加乘。</p> <p align="justify">　　與此同時，從行業環境來看，教育普惠和資本助推都是利好資訊，伴隨全面二胎政策和教育觀念升級，預計2019年教育行業仍能保持較快增長。</p> <p align="justify">　　對於蘊含巨大潛力的線上教育賽道來說，網易有道詞典是一座流量金礦，覆蓋了從K12、大學生、職場等各階段有學習需求的人群。</p> <p align="justify">　　網易有道CEO周楓在網易有道2019全員大會中預測：“最多不超過三年，線上教育的體驗將大幅超過線下培訓。”網民基數不斷增加，用戶年齡不斷降低，讓更多學齡用戶成為線上教育的受益者。</p> <p align="justify">　　近一年來，網易有道推出了包括有道數學、有道樂讀、有道作業寶、有道少兒詞典等面向K12的線上教育類產品，集中發力，All in K12。</p> <p align="justify">　　與此同時，網易有道不斷更新迭代AI技術，承載K12名師線上直播業務的有道精品課上線了“達爾文智慧教學系統”，用AI串聯教、學、練、測、評等各個環節，並通過配套硬體，打通線上和線下學習的壁壘，將學習過程數據化、智慧化。</p> <p align="justify">　　據周楓介紹，2018年網易有道K12用戶量增長5倍，業務營收翻了3倍。無論是線上教育還是AI技術，網易有道一直秉承用戶導向為根本，精益求精地打磨產品，繼續領跑教育賽道，實現品牌價值升級。</p> <p><br-interchange-newline> </br-interchange-newline></p></div> <div class="editor f14">[責任編輯：李航]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20190125_12135775", "htm"); </script> </div>  </div>   <div 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