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<script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{"tag":"share_1","bdSize":32,"bdCustomStyle":"http://ats.taiwan.cn/homepage2021/css/bgBdShare2021.css"}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div> </div> <div id="bdShareBtn"></div> </div>  </div> <div class="contentArea"> <div class=TRS_Editor><p>　　原標題：日媒：臺灣IT品牌逐漸失去存在感</p> <p>　　參考消息網2月4日報道日媒稱，臺灣地區資訊技術（IT）品牌的存在感正在消失。華碩（ASUS）和宏達電（HTC）的智慧手機在全球市場所佔份額降至不到1%。在個人電腦領域，宏碁（Acer）等臺灣品牌也明顯陷入苦戰。臺灣企業曾採取避免與美國蘋果正面對決，主攻中低價格市場的戰略，但遭遇了中國大陸和韓國企業的崛起。臺企希望在面向遊戲等細分市場中尋找反敗為勝的道路，但前景仍不明朗。</p> <p>　　《日本經濟新聞》網站2月1日報道稱，即使是在臺灣地區本地，華碩和HTC這兩家當地企業所佔的市場份額合計也只有不到15%。三星和蘋果自不必說，OPPO、華為和小米這三家大陸企業也已經完成反超（合計份額超過18%）。從在全球市場所佔份額來看，兩家臺企合計還不足1%，幾乎沒有存在感。</p> <p>　　報道稱，HTC截至2018年第三季度連續14個季度出現營業虧損，由於連續裁員，員工人數縮減為5000人左右。該公司2007年曾在世界上首次推出成為如今智慧手機原型的觸屏手機。</p> <p>　　華碩2014年以“ZenFone”品牌正式涉足智慧手機業務，以“最低99美元”的低價格為武器，開拓了日本和東南亞等市場，但2018年第四季度該公司智慧手機業務出現62億元新台幣的虧損，時隔約9年半出現虧損。為推進改革，華碩更換了管理層。擔任首席執行官長達10年之久的沈振來於今年1月1日卸任。</p> <p>　　報道認為，臺灣地區此前在東亞的IT產業培育方面取得成功，使臺企與三星和LG電子等韓國企業並駕齊驅，但在面向消費者產品的自主品牌打造方面卻有明顯差距。</p> <p>　　報道指出，臺企以低價格兼顧高功能性和設計性，瞄準了與美國蘋果不同的市場，但卻敗給資本實力更勝一籌的韓國企業，再加上2010年前後大陸企業崛起，導致臺企完全陷入困境。</p> <p>　　關於臺企未能發揮先行者優勢的原因，日本亞洲經濟研究所主任研究員佐藤幸人指出：“由於通過代工業務取得成功，臺企在消費市場與客戶形成利益衝突，導致自主產品生產未能發展起來。”</p> <p align="center"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" src="http://103.249.53.35/gate/big5/econ.taiwan.cn/econ/201902/W020190204478208766436.jpg" OLDSRC="W020190204478208766436.jpg" /></p> <p>　　臺北市一家手機銷售店（《日本經濟新聞》網站）</p></div> <div class="editor f14">[責任編輯：王怡然]</div> </div>  <div class="page-number"> <script type="text/javascript"> createPageHTML(1, 0, "t20190204_12137609", "htm"); </script> 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