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//]]></script> <script type="text/javascript" src="http://103.249.53.35/gate/big5/afpmm.alicdn.com/g/mm/afp-cdn/JS/k.js@OldUrl;@JS;http://econ.taiwan.cn/sy/201608/t20160819_11542827.htm_.js"></script>  </div>  <div id="tw_artmain"> <div class="tw_place"><a href="http://103.249.53.35/" target="_self">台灣網</a> > <a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/" target="_self" title="經貿" class="CurrChnlCls">經貿</a> > <a href="http://103.249.53.35/gate/big5/econ.taiwan.cn/sy/" target="_self" title="商業" class="CurrChnlCls">商業</a></div> <h1 class="art_tit">直擊草根總部人氣網紅直播百強金融企業風範</h1> <div class="art_time">2016年08月19日 14:43:46 來源：證券日報網 <div class="art_font"><div style="float:left;margin-top:-6px;">  <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"16"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://103.249.53.35/gate/big5/bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script>  </div><div style="float:left;"><a href="javascript:window.print();"><img src="http://ats.taiwan.cn/images/jingmao_34.gif" align="top" /></a>字號：<a href="javascript:void(0);" class="smallFont">小</a> <a href="javascript:void(0);" class="medFont">中</a> <a href="javascript:void(0);" class="largeFont">大</a></div></div> </div> <div class="art_con left"> <div class="art_txt fontsizebox"> <div class=TRS_Editor><p>　　如今，移動直播已經成為時下最熱門的線上互動形式，在吸引遊戲玩家、動漫達人入駐的同時，也引起了許多網際網路金融平臺的關注。8月18日，網際網路金融平臺草根投資首次試水移動直播，邀請網紅主播喵總做客草根投資總部，聯手最強直播平臺映客APP為網友們獻上了一場別開生面的主題直播秀“人氣網紅喵總與你一起直擊草根總部”。</p> <p align="center"><img title="人氣網紅直播" style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="人氣網紅直播" width="520" height="460" uploadpic="W020160819341940960373.jpg" src="http://103.249.53.35/gate/big5/econ.taiwan.cn/sy/201608/W020160819341940960373.jpg" OLDSRC="W020160819341940960373.jpg" /></p> <p>　　此次跨界直播，草根投資傾力打造業內首例“三屏互動”，在映客APP草根投資官方賬號、喵總賬號與粉絲實時互動的同時，配合百度貼吧全程圖文直播。數據統計，直播活動獲得了投資者的積極響應，當天觀看人數超50000人。</p> <p>　　借此機會，草根投資展現了作為綜合實力百強金融企業的風險管理實力和備受業內推崇的用戶服務理念，也為更多網友創造了“面對面”了解網際網路金融、認識草根投資的機會。</p> <p>　　<strong>上陣直播讓用戶體驗更鮮活</strong></p> <p>　　活動前期，草根投資通過微信公眾號、草粉社區、新浪微博、百度貼吧等多個平臺公開徵集用戶感興趣的話題，在直播環節中由喵總代表用戶向客服提問。除京東卡、草根兔、現金券、投資紅包等驚喜好禮外，更以小米note、小米5等超值大禮點燃了用戶的參與熱情。</p> <p>　　在草根總部，喵總不僅和草根投資客服進行了深入的交流，也帶領觀眾們一起參觀了草根大樓的各個部門，探尋草根投資飛速成長背後的奧秘。喵總現場驚呼，草根投資團隊不僅有一流的產品開發能力，更有高顏值。</p> <p>　　草根投資相關負責人表示，“網際網路金融+直播”無論對於草根投資還是整個網際網路金融行業都是一次有力的探索，將真實自然的企業形象與穩定流暢的直播相結合，可以為用戶輸送更加優質的產品體驗。此外，借助網紅直播的較大影響力，受眾廣、互動性強等優勢，可進一步提高市場對網際網路金融的關注度。</p> <p>　　作為草根投資的直播首秀，寓意著草根投資在草粉社區、草根俱樂部之後再次嘗試內容創新，逐漸融入年輕用戶的生活方式，用網際網路思維做金融服務，與其他老牌網際網路金融做差異化區隔。</p> <p>　　<strong>重體驗也重應用草根投資紮實做風控</strong></p> <p>　　秉持著“網際網路金融要像直播一樣透明”的理念，草根投資已在平臺安全性、合規性及資產端深耕等方面加大投入，在豐富用戶體驗的同時切實提昇平臺硬實力。就在前不久，草根投資剛剛完成由廣州基金領投的B輪融資，從民營資本換擋到國資背景，晉級成為一傢具有國資背景的網際網路金融仲介綜合性服務平臺。此次換擋，是國有背景基金在網際網路金融領域最大的一筆B輪投資，再次驗證了草根投資在產融結合、風控合規、團隊能力等方面的優勢。</p> <p>　　作為以輸出風險管理為核心，以實現投融資雙方共贏的網際網路金融仲介服務企業，草根投資在央行屢次降息的環境下仍能堅守對收益的合理配置區間，嚴格按照6重安全保障體系進行風險防範。目前，草根投資正逐步完善投資者教育、項目資訊披露、銀行存管等工作，以達到100%符合監管要求。</p> <p>　　截止2016年6月，草根投資累計投資額突破340億元大關，註冊用戶數逾590萬。作為新晉的2016中國綜合實力百強金融企業，草根投資在不斷嘗試用戶體驗創新、產品創新的同時，也將持續深耕財富管理和消費金融領域佈局，打通產業+網際網路十金融的服務生態鏈。</p></div> <p class="editor">[責任編輯：李帥]</p> </div> <div class="page"> <script type="text/javascript"> createPageHTML(1, 0, "t20160819_11542827", "htm"); 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